Apparently not everyone will be playing practical jokes on each other this April 1st. No, I’m not just talking about the people that don’t care about April Fool’s Day. In Japan, April 1st is a holiday for a much different and more productive reason. For Japan, April 1st represents the first day of the fiscal year. Major Japanese companies usually have Nyushashiki, which is an entry ceremony for new employees. I picture it like college orientation except that a job, not four years of debauchery (and learning), follow.

For email marketers with subscribers in Japan, this could be a great opportunity to let your Japanese subscribers know that you’re thinking about them. Clothing companies could promote some new work-appropriate duds or restaurants can have specials for celebrating a new job. Customize a Benchmark HTML email template and let your Japanese subscribers know they’re on your mind as they begin their jobs in the new fiscal year.

關於作:

Andy Shore |

Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.