Create Your Pinterest Profile
Create Your Pinterest Boards
Chose Pin Board Titles
Now that you have a complete profile, you can create your boards and name them. Doing this with some forethought will save you a lot of work going back and reorganizing later. Think about your brand and what you represent to your client- that is how you should create your boards. For instance, as a family blog, I created boards about baby stuff, kids rooms, kids crafts, parenting tips, etc. You will want to create boards that will show your potential customers what your brand offers and the lifestyle that goes with your brand- things that would interest that niche. If you offer hiking supplies, you can also have boards that show great hiking spots. Sure, you don’t sell the hiking spots but it gives your customers a reason to come to you. Also, if you are smart, you will probably have a blog about these type informative extras that you can pin from too!
Now that you have your category boards titled, you can start pinning. What you want to pin is informative articles and striking images that will capture your new readers interest. They should be a mix of your content and other people’s content. There are two reasons you want a mix. You don’t want to come across as salesy and you can make some great new friends that may become customers as you repin other pins. You can get social and find some cool pins to repin by using the search feature on Pinterest. You can busy creating links back to your site by pinning images from your site and/or blog. Remember to do both on an ongoing basis. This is about pin something once and expect traffic to rush in. This is about offering consistently good content that will make people follow you on Pinterest, visit your links, and repin it to their boards so their friends can do the same!
Chose Board Cover and Arrangement
You can arrange your pin boards and you should! Do so by what you think is most pertinent to your customers and your brand. You can chose a board cover and you should. Select an image that is eye catching and will make them want to check out the rest of your board. You can change the board cover and arrangement every once in a while for a fresh look and to catch new interest.
Get Social on Pinterest
Track Your Pinterest Referrals
Are you using Pinterest yet? What’s your favorite aspect of Pinterest?