Word of mouth is a powerful marketing tool. Online reviews and references from your friends go a long way towards building your business some social clout. That’s why Benchmark has added a way to get your email content beyond your subscribers to their social followers. Invite subscribers to Like your email content on Facebook with this new feature in the Email Designer. You can add the Facebook Like button to any content block within the drag-and-drop editor.

It’s simple to add the Facebook Like Button to any content block in the Email Designer. Simply select Facebook Like Button from the Merge dropdown menu at the top of the email editor. That’s it!

Now, each article of topic of discussion in your email campaigns can be fodder for your subscribers to Like on Facebook. It makes creating relevant, interesting content all the more important. It will go a long way to boosting your brand when your subscribers Like your email content for their followers and friends to see on Facebook.

作者簡介：

by Andy Shore

Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.