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<title>Benchmarkemail Blog</title>
<link>http://www.benchmarkemail.com/blogs/detail</link>
<description>Email Marketing Services - Create and send bulk HTML email campaigns &amp; online surveys w/ Benchmark</description>
<pubDate>Thu, 09 Feb 2012 14:10:51 GMT</pubDate>
<generator>Zebulin</generator>
<language>en</language>
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<title><![CDATA[How Color Can Make or Break Your Marketing Campaign]]></title>
<link>http://www.benchmarkemail.com/blogs/detail/how-color-can-make-or-break-your-marketing-campaign</link>
<pubDate>Thu, 09 Feb 2012 14:10:51 GMT</pubDate>
<description><![CDATA[It’s not just a hippie new age inspired idea. Color has long had a huge role to play in global marketing departments simply because it’s one of the key tenets in subliminal marketing.Related Articles
<ol><li><a href="http://www.benchmarkemail.com/blogs/detail/why-your-small-business-needs-a-blog">Why Your Small Business Needs a Blog</a></li><li><a href="http://www.benchmarkemail.com/blogs/detail/best-free-online-forum-services">Best Free Online Forum Services</a></li><li><a href="http://www.benchmarkemail.com/blogs/detail/online-marketing-management-software-for-small-business">Online Marketing Management Software for Small Business</a></li></ol>]]></description>
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<title><![CDATA[How a Small Business Can Improve Its Word of Mouth Advertising]]></title>
<link>http://www.benchmarkemail.com/blogs/detail/how-a-small-business-can-improve-its-word-of-mouth-advertising</link>
<pubDate>Thu, 09 Feb 2012 14:10:43 GMT</pubDate>
<description><![CDATA[Luckily, for the small business, there are numerous marketing tactics to lean on in today’s digital world. However, word of mouth advertising is often held in higher regard than many traditional techniques, particularly by consumers.Related Articles
<ol><li><a href="http://www.benchmarkemail.com/blogs/detail/klout-and-peer-index-go-head-to-head-in-social-media-roi-war">Klout and PeerIndex Go Head to Head in Social Media ROI War</a></li><li><a href="http://www.benchmarkemail.com/blogs/detail/innovation-management-with-brightidea-jive-and-spigit">Innovation Management with Brightidea, Jive and Spigit</a></li><li><a href="http://www.benchmarkemail.com/blogs/detail/image-marketing-how-the-right-images-get-you-noticed-in-searches">Image Marketing: How the Right Images Get You Noticed in Searches</a></li></ol>]]></description>
<guid isPermaLink="false">http://www.benchmarkemail.com/blogs/detail/1178</guid>
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<title><![CDATA[Customize a National Foundation Day Email Template for Feb. 11!]]></title>
<link>http://www.benchmarkemail.com/blogs/detail/customize-a-national-foundation-day-email-template-for-feb-11</link>
<pubDate>Thu, 09 Feb 2012 14:10:36 GMT</pubDate>
<description><![CDATA[On February 11, Japan celebrates National Foundation Day to mark the founding of the nation.Related Articles
<ol><li><a href="http://www.benchmarkemail.com/blogs/detail/customize-an-email-template-for-national-dessert-day">Customize an Email Template for National Dessert Day!</a></li><li><a href="http://www.benchmarkemail.com/blogs/detail/create-an-email-campaign-for-national-dog-day-on-august-26">Create an Email Campaign for National Dog Day on August 26!</a></li><li><a href="http://www.benchmarkemail.com/blogs/detail/mothers-day-email-templates-for-sunday-may-8th">Mother's Day Email Templates for Sunday May 8th!</a></li></ol>]]></description>
<guid isPermaLink="false">http://www.benchmarkemail.com/blogs/detail/1176</guid>
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<title><![CDATA[Google Wallet: Smartphone Convenience or the Next Buzz?]]></title>
<link>http://www.benchmarkemail.com/blogs/detail/google-wallet-smartphone-convenience-or-the-next-buzz</link>
<pubDate>Wed, 08 Feb 2012 19:45:58 GMT</pubDate>
<description><![CDATA[What can’t you do with a smartphone these days? People use their mobile devices to find their way with turn-by-turn directions, read eBooks, share social updates and everything under the sun.Related Articles
<ol><li><a href="http://www.benchmarkemail.com/blogs/detail/email-marketers-lament-googles-replacement-of-qr-codes-by-nfc">Email Marketers Lament Google's Replacement of QR Codes by NFC</a></li><li><a href="http://www.benchmarkemail.com/blogs/detail/a-primer-on-establishing-a-mobile-only-landing-page-site">A Primer on Establishing a Mobile-Only Landing Page & Site</a></li><li><a href="http://www.benchmarkemail.com/blogs/detail/going-mobile-with-google-and-twitter-the-weekly-wrap">Going Mobile with Google+ and Twitter: The Weekly Wrap</a></li></ol>]]></description>
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<title><![CDATA[Spredfast Negotiates the Business of Social Media]]></title>
<link>http://www.benchmarkemail.com/blogs/detail/spredfast-negotiates-the-business-of-social-media</link>
<pubDate>Wed, 08 Feb 2012 19:45:51 GMT</pubDate>
<description><![CDATA[Most of us call it “social media marketing,” but Spredfast calls it “social business.” A major marketing software giant, Spredfast doesn’t just think social media is about marketing anymore.Related Articles
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<title><![CDATA[Social Media Marketing: Better Business Tweeting & Promoted Tweets]]></title>
<link>http://www.benchmarkemail.com/blogs/detail/social-media-marketing-better-business-tweeting-promoted-tweets</link>
<pubDate>Tue, 07 Feb 2012 14:23:03 GMT</pubDate>
<description><![CDATA[Last December, Twitter launched a new interface with the familiar goal of “enhancing the user experience.”Related Articles
<ol><li><a href="http://www.benchmarkemail.com/blogs/detail/klout-and-peer-index-go-head-to-head-in-social-media-roi-war">Klout and PeerIndex Go Head to Head in Social Media ROI War</a></li><li><a href="http://www.benchmarkemail.com/blogs/detail/innovation-management-with-brightidea-jive-and-spigit">Innovation Management with Brightidea, Jive and Spigit</a></li><li><a href="http://www.benchmarkemail.com/blogs/detail/image-marketing-how-the-right-images-get-you-noticed-in-searches">Image Marketing: How the Right Images Get You Noticed in Searches</a></li></ol>]]></description>
<guid isPermaLink="false">http://www.benchmarkemail.com/blogs/detail/1172</guid>
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<title><![CDATA[Online Tools Small Business Owners Can’t Live Without]]></title>
<link>http://www.benchmarkemail.com/blogs/detail/online-tools-small-business-owners-cant-live-without</link>
<pubDate>Tue, 07 Feb 2012 14:22:56 GMT</pubDate>
<description><![CDATA[Most business owners are usually on the go. More and more people work remotely and even the most basic business services (i.e. banking) are now being tailored to target a multi-tasking/telecommuting customer base.Related Articles
<ol><li><a href="http://www.benchmarkemail.com/blogs/detail/wordpress-steps-it-up-for-e-commerce-businesses">WordPress Steps It Up for E-Commerce Businesses</a></li><li><a href="http://www.benchmarkemail.com/blogs/detail/tools-to-increase-web-conversion-google-clickdensity-userfly">Tools to Increase Web Conversion: Google, Clickdensity & Userfly</a></li><li><a href="http://www.benchmarkemail.com/blogs/detail/unlocking-the-potential-of-personals-private-data-vault">Unlocking the Potential of Personal’s Private Data Vault</a></li></ol>]]></description>
<guid isPermaLink="false">http://www.benchmarkemail.com/blogs/detail/1173</guid>
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<title><![CDATA[Mobile Device Privacy Act Proposed to Combat Smartphone Datamining]]></title>
<link>http://www.benchmarkemail.com/blogs/detail/mobile-device-privacy-act-proposed-to-combat-smartphone-datamining</link>
<pubDate>Tue, 07 Feb 2012 14:22:49 GMT</pubDate>
<description><![CDATA[When developer Trevor Eckhart recently demonstrated how the Carrier IQ software that is present on most smartphones not only cannot be turned off by the user, but also has the ability of tracking every button pushRelated Articles
<ol><li><a href="http://www.benchmarkemail.com/blogs/detail/how-facebooks-privacy-policies-freely-sold-user-data">How Facebook’s Privacy Policies Freely Sold User Data</a></li><li><a href="http://www.benchmarkemail.com/blogs/detail/the-weekly-wrap-happy-holidays-with-b2b-email-marketing">The Weekly Wrap: Happy Holidays with B2B Email Marketing</a></li><li><a href="http://www.benchmarkemail.com/blogs/detail/how-automotive-dealers-can-ensure-proper-email-display-on-mobiles">How Automotive Dealers Can Ensure Proper Email Display on Mobiles</a></li></ol>]]></description>
<guid isPermaLink="false">http://www.benchmarkemail.com/blogs/detail/1171</guid>
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<title><![CDATA[How Facebook’s IPO May Signal the End of Advertising]]></title>
<link>http://www.benchmarkemail.com/blogs/detail/how-facebooks-ipo-may-signal-the-end-of-advertising</link>
<pubDate>Mon, 06 Feb 2012 14:34:25 GMT</pubDate>
<description><![CDATA[When Bud Fox is confronting the greedy villain Gordon Gekko in Wall Street, he asks him the famous question: “How many yachts can you waterski behind?”Related Articles
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<guid isPermaLink="false">http://www.benchmarkemail.com/blogs/detail/1170</guid>
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<title><![CDATA[Tips and Tools to Master Your Video Content]]></title>
<link>http://www.benchmarkemail.com/blogs/detail/tips-and-tools-to-master-your-video-content</link>
<pubDate>Mon, 06 Feb 2012 14:34:17 GMT</pubDate>
<description><![CDATA[Absolutely every business needs a YouTube channel with its own video hosted there.Related Articles
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<title><![CDATA[How & Why Website Design Will Evolve in the Coming Year]]></title>
<link>http://www.benchmarkemail.com/blogs/detail/how-why-website-design-will-evolve-in-the-coming-year</link>
<pubDate>Mon, 06 Feb 2012 14:34:02 GMT</pubDate>
<description><![CDATA[There are a countless number of websites online, but not all of them are fulfilling their purpose.Related Articles
<ol><li><a href="http://www.benchmarkemail.com/blogs/detail/going-mobile-with-google-and-twitter-the-weekly-wrap">Going Mobile with Google+ and Twitter: The Weekly Wrap</a></li><li><a href="http://www.benchmarkemail.com/blogs/detail/the-future-of-small-business-2012-marketing-trends">The Future of Small Business: 2012 Marketing Trends</a></li><li><a href="http://www.benchmarkemail.com/blogs/detail/wave-was-a-ripple-but-google-me-may-be-the-tsunami">Wave Was a Ripple, But Google Me May Be the Tsunami</a></li></ol>]]></description>
<guid isPermaLink="false">http://www.benchmarkemail.com/blogs/detail/1150</guid>
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<title><![CDATA[NBA All Star Email Campaign Builds Hype, Delivers the Goods]]></title>
<link>http://www.benchmarkemail.com/blogs/detail/nba-all-star-email-campaign-builds-hype-delivers-the-goods</link>
<pubDate>Fri, 03 Feb 2012 19:15:53 GMT</pubDate>
<description><![CDATA[Living in a city other than the one you grew up in has its pros and cons. The pros start with the weather, which also gets mentioned several other times on the pros list.Related Articles
<ol><li><a href="http://www.benchmarkemail.com/blogs/detail/bulls-use-email-list-segmentation-to-reward-the-fans">Bulls Use Email List Segmentation to Reward the Fans</a></li><li><a href="http://www.benchmarkemail.com/blogs/detail/what-kind-of-email-videos-are-appropriate-for-your-email">What Kind of Email Videos Are Appropriate for Your Email?</a></li><li><a href="http://www.benchmarkemail.com/blogs/detail/email-marketing-frequency-sending-on-a-regular-basis">Email Marketing Frequency: Sending on a Regular Basis</a></li></ol>]]></description>
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<title><![CDATA[Anonymous Hacks U.S. Government: Hacktivism in the Digital Age]]></title>
<link>http://www.benchmarkemail.com/blogs/detail/anonymous-hacks-us-government-hacktivism-in-the-digital-age</link>
<pubDate>Fri, 03 Feb 2012 19:13:31 GMT</pubDate>
<description><![CDATA[Over the past couple of months, the internet community has been waging war against SOPA and PIPA, two proposed laws that opponents claimed would cripple the very foundation of the internet if passed.Related Articles
<ol><li><a href="http://www.benchmarkemail.com/blogs/detail/how-the-power-of-the-internet-killed-sopa-pipa">How the Power of the Internet Killed SOPA & PIPA</a></li><li><a href="http://www.benchmarkemail.com/blogs/detail/with-battle-lines-drawn-over-pipa-and-sopa-google-speaks-up">With Battle Lines Drawn over PIPA and SOPA, Google Speaks Up</a></li><li><a href="http://www.benchmarkemail.com/blogs/detail/why-the-stop-online-piracy-act-protect-ip-act-will-fail">Why the Stop Online Piracy Act & Protect IP Act Will Fail</a></li></ol>]]></description>
<guid isPermaLink="false">http://www.benchmarkemail.com/blogs/detail/1168</guid>
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<title><![CDATA[For Sarcastic People on the Internet, There’s Always a Weekly Wrap]]></title>
<link>http://www.benchmarkemail.com/blogs/detail/for-sarcastic-people-on-the-internet-theres-always-a-weekly-wrap</link>
<pubDate>Fri, 03 Feb 2012 11:33:10 GMT</pubDate>
<description><![CDATA[It’s February already? Many of you have already broken your New Years resolutions. Sorry. For those of you who have not yet started, what are you waiting for?Related Articles
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<title><![CDATA[The Right & Wrong Definitions of Email Marketing Terms]]></title>
<link>http://www.benchmarkemail.com/blogs/detail/the-right-wrong-definitions-of-email-marketing-terms</link>
<pubDate>Thu, 02 Feb 2012 15:21:14 GMT</pubDate>
<description><![CDATA[Even the most seasoned small business email marketers might be under some misconceptions about the terms used in the process, so here are some of the primary right (and wrong) definitions.Related Articles
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<title><![CDATA[The Small Business Guide to Bigger and Better Blogging]]></title>
<link>http://www.benchmarkemail.com/blogs/detail/the-small-business-guide-to-bigger-and-better-blogging</link>
<pubDate>Thu, 02 Feb 2012 15:21:09 GMT</pubDate>
<description><![CDATA[The nature of content has changed. No one’s interested in online essays anymore.Related Articles
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<title><![CDATA[Tracking Social Innovation in Expanding Economies]]></title>
<link>http://www.benchmarkemail.com/blogs/detail/tracking-social-innovation-in-expanding-economies</link>
<pubDate>Thu, 02 Feb 2012 15:20:59 GMT</pubDate>
<description><![CDATA[The shape of the global market is changing right before our very eyes. What was once driven by the established economies of the western world, particularly those in North America and Europe, is now being fueled by the emerging economies of the East.Related Articles
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<title><![CDATA[Encrypted Data Not Protected by the Fifth Amendment]]></title>
<link>http://www.benchmarkemail.com/blogs/detail/encrypted-data-not-protected-by-the-fifth-amendment</link>
<pubDate>Wed, 01 Feb 2012 20:21:56 GMT</pubDate>
<description><![CDATA[Many court decisions are couched in obscure legalese referring to a plethora of precedents that can make the layman's eyes glaze over in total befuddlement. Many of these court decisions have no real effect on the average citizen as they are too specific and intended to apply to clearly criminal actions...Related Articles
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<guid isPermaLink="false">http://www.benchmarkemail.com/blogs/detail/1160</guid>
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<title><![CDATA[Simon Says, Do Your Email Campaigns Have the X Factor?]]></title>
<link>http://www.benchmarkemail.com/blogs/detail/simon-says-do-your-email-campaigns-have-the-x-factor</link>
<pubDate>Wed, 01 Feb 2012 20:14:57 GMT</pubDate>
<description><![CDATA[The web has been abuzz the last few days over news of a massive overhaul on The X Factor. Simon Cowell said goodbye to judges Paula Abdul and Nicole Scherzinger and host Steve Jones.Related Articles
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<title><![CDATA[Happiness Is Coca-Cola Getting Social on Tumblr]]></title>
<link>http://www.benchmarkemail.com/blogs/detail/happiness-is-coca-cola-getting-social-on-tumblr</link>
<pubDate>Wed, 01 Feb 2012 20:13:06 GMT</pubDate>
<description><![CDATA[World renowned soft drink maker Coca-Cola decided to join Tumblr right before the new year and is wasting no time in putting its newly created presence on the microblogging platform to good use.Related Articles
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<title><![CDATA[Free Email Marketing PDF for Manufacturers and Distributors!]]></title>
<link>http://www.benchmarkemail.com/blogs/detail/free-email-marketing-pdf-for-manufacturers-and-distributors</link>
<pubDate>Tue, 31 Jan 2012 14:12:21 GMT</pubDate>
<description><![CDATA[Manufacturing and distribution is one of the oldest American industries, and one that has long relied on no-frills, need-based marketing and promotional strategies.Related Articles
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<title><![CDATA[Latest Google Privacy Policy Provokes Crawling Chaos]]></title>
<link>http://www.benchmarkemail.com/blogs/detail/latest-google-privacy-policy-provokes-crawling-chaos</link>
<pubDate>Tue, 31 Jan 2012 14:12:15 GMT</pubDate>
<description><![CDATA[At first glance the announcement seemed innocent enough. Instead of having more than sixty different privacy policies for each one of its farflung services, Google was going to require adherence only to a single one. Simplification is good… right?Related Articles
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<title><![CDATA[Rupert Murdoch Admits Failure with Myspace; How to Avoid Biz Flops]]></title>
<link>http://www.benchmarkemail.com/blogs/detail/rupert-murdoch-admits-failure-with-myspace-how-to-avoid-biz-flops</link>
<pubDate>Tue, 31 Jan 2012 14:12:08 GMT</pubDate>
<description><![CDATA[The rise and fall of Myspace is an interesting story to behold. Once a giant in the social space, most had written the struggling site off before the sale to Specific Media LLC and pop star Justin Timberlake.Related Articles
<ol><li><a href="http://www.benchmarkemail.com/blogs/detail/for-sarcastic-people-on-the-internet-theres-always-a-weekly-wrap">For Sarcastic People on the Internet, There’s Always a Weekly Wrap</a></li><li><a href="http://www.benchmarkemail.com/blogs/detail/adding-social-sharing-links-to-your-email-campaigns">Adding Social Sharing Links to Your Email Campaigns</a></li><li><a href="http://www.benchmarkemail.com/blogs/detail/every-dental-practice-needs-an-email-marketing-preference-center">Every Dental Practice Needs an Email Marketing Preference Center</a></li></ol>]]></description>
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<title><![CDATA[MegaCollapse: The Rise & Fall of Kim Dotcom]]></title>
<link>http://www.benchmarkemail.com/blogs/detail/megacollapse-the-rise-fall-of-kim-dotcom</link>
<pubDate>Mon, 30 Jan 2012 14:39:38 GMT</pubDate>
<description><![CDATA[The FBI collaborating with law enforcement authorities in Canada, Germany, the UK, the Netherlands and several other nations recently seized and shut down Megaupload.com and the various associated Mega websites owned by a man who embodied gasconade in equal proportion to his body size, Kim Dotcom.Related Articles
<ol><li><a href="http://www.benchmarkemail.com/blogs/detail/estonian-hackers-perpetrate-massive-botnet-scam">Estonian Hackers Perpetrate Massive Botnet Scam</a></li><li><a href="http://www.benchmarkemail.com/blogs/detail/the-rise-and-fall-of-bitcoin-evaluating-digital-currency">The Rise and Fall of Bitcoin: Evaluating Digital Currency</a></li><li><a href="http://www.benchmarkemail.com/blogs/detail/internet-television-services-slowly-encroach-on-traditional-cable">Internet Television Services Slowly Encroach on Traditional Cable</a></li></ol>]]></description>
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<title><![CDATA[A Guide to Online Branding with Google+]]></title>
<link>http://www.benchmarkemail.com/blogs/detail/a-guide-to-online-branding-with-google</link>
<pubDate>Mon, 30 Jan 2012 14:39:10 GMT</pubDate>
<description><![CDATA[The relationship between branding and social media is not a new idea; most businesses today have the obligatory Facebook page and Twitter account. While Google+ is a relatively new social platform, businesses are advised to add it into their social media branding efforts.Related Articles
<ol><li><a href="http://www.benchmarkemail.com/blogs/detail/analyzing-online-marketing-googles-acquisition-of-postrank">Analyzing Online Marketing: Google's Acquisition of PostRank</a></li><li><a href="http://www.benchmarkemail.com/blogs/detail/google-and-email-marketing-are-you-prepared">Google+ and Email Marketing: Are You Prepared?</a></li><li><a href="http://www.benchmarkemail.com/blogs/detail/how-to-work-google-into-your-existing-marketing-strategy">How to Work Google+ into Your Existing Marketing Strategy</a></li></ol>]]></description>
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