The most important elements of any email are the “From” and “Subject Line” details. These two key ingredients will convince your subscriber to either open your emails or not. Ignore the importance of these elements and your intended recipient might never even see the email. It will more likely bounce out of the inbox or be swallowed by a spam filter. Below I present the 100 key words to avoid when writing a subject line. Some will simply be filtered out by the email client (depending on the restrictiveness of its parameters) while others will be marked as spam by the user themselves.
FREE, attention, hi, urgently, instant, friend, hidden, for you, STOP, off, offer, now, hot, amazing, satisfaction, act now, apply now, now only, as seen, as seen on TV, avoid, be your own boss, work from home, home based, buy, call now, cash bonus, free cash, double your income, earn $, multi level marketing, earn money, make money, get paid weekly, serious cash, earn cash, extra income, fast cash, immediate payment, your delayed payment, funds management, free access, free gift, free info, information you requested, check this out, free offer, financial freedom, medicine, soft tabs, cialis, xanax, valium, vicodin, Viagra, levitra, herbal, enlargement, click here, open now, take a look, read now, don’t delete, this is not spam, collect, compare, consolidate, $$$, credit, debt, get out of debt, eliminate debt, lower your mortgage rate, refinance, lowest insurance rates, life insurance, loans, dear friend, discount, lose weight, online degree, online marketing, online pharmacy, opportunity, promised you, search engine listings, teen, winner, you’re a winner, your family, your email won, please help me, partnership request, God bless you, buy now, job offer!!!, limited time, undisclosed recipient.
Add to this list of words and phrases everything else that has something to do with pharmacy and pornography and words spelled in ALL CAPS, e.x.t.r.a. punctuation, dis o r g an iz_ed text, followed by $$$ or 100%, 50%, etc.
After reading this exhaustive list I’m sure you’re wondering what words can
be used. Let’s just keep it simple. Use a subject line that you would open yourself, something that is not too flashy but raises some interest for the subscriber. Follow this with a familiar “From” name that your subscriber can relate to (which should be no different from your regular sending address since your customer/subscriber has opted-in
to your contact list), and there’s your step one. Even that minimal attention can raise the chances of an open.
The next step occurs after your recipient has opened his or her email, but that will have to wait until my next blog. In the meantime, feel free to get a head start on the content writing process by checking out our free, downloadable PDF guides in our Email Marketing Manuals
section. Our dedicated writing staff delivers top-quality research and expertise and new manuals are available every month.