Upon first joining your list, subscribers will come in with their own expectation of your offerings and brand. However, these are expectations that can be managed by letting them know what to expect from the very beginning. Fill them in on the ordering process, your billing practices, and how long it takes to receive an order. Once they have a clear understanding of what to expect, they will be less likely to contact you with concerns or complaints.
Telling your audience what to expect may seem like a risky endeavor in times where consumers have more of the control, but it is actually the most reliable way to deliver on your brand promise. If you want good results and better feedback, you must have the utmost confidence in your business and the products or services it sells. If you can't stand behind your business then you're in the wrong game no matter what it is you're promoting.
Encourage your customers or subscribers to transcend from consumer to user, give them a reason to utilize their greater control over the marketing process. If you can deliver on the promise of flexibility and attentiveness that
online marketing demands, recipients will reward you with the feedback you need to thrive. Synergy is a word that gets tossed around lightly in advertising, but year after year its use reverberates with stronger clarity. Engagement is fundamental to online success but you do not need to overdo it. Provide the user with the services and products you’ve promised and remain available for their future questions or upgrades. Interact and react hospitably and that alone will earn the feedback you’ve been looking for.
