April 2012   This month Benchmark Email unrolled two great new features: A new integration that lets users upload their Highrise contacts into their Benchmark account, and a desktop app that lets subscribers sign up right from your computer!  read more

March 2012   Benchmark Email's FREE iPhone App has arrived! Download it today from the Apple App store.  read more

February 2012   Military master General Sun Tzu leads off a special Benchmark Email newsletter with his timeless marketing strategies.  read more

January 2012   The new Benchmark Email User Forum has arrived! Join the conversation with the Benchmark Email staff.  read more

December 2011   Read Benchmark's latest free PDF manual to learn all the best pro tips for holiday online marketing. New user forum coming next month!  read more

November 2011   New Benchmark Email editor! Follow along as our Sales Manager Daniel Miller takes you on a video test drive. Not sure how to begin with your holiday campaigns? Check out our new manual on online marketing for the holidays.  read more

October 2011   We lead this edition of the Benchmark Email monthly newsletter with a look at the legacy of Steve Jobs. But not all CEOs are quite as beloved. This month, Nexflix CEO Reed Hastings could stand to learn a thing or two from Jobs.  read more

September 2011   Time to get back to school! Benchmark reveals the ins & outs of B2B and B2C marketing and discusses how to integrate foursquare into your marketing.  read more

August 2011   Benchmark Email has created two completely FREE sponsorships that focus on kids first: Our PTA sponsorship and our Benchmark Cares About Kids program!  read more

July 2011   In today's world of TV shows about couponing, do you know how to make Groupon work for your company?  read more

June 2011   Learn how your email marketing will be affected by Apple's iCloud and iOS 5, how to protect yourself from email harvesters, create an email marketing plan and check out 6 new video tutorials!  read more

May 2011   This month's newsletter takes you full circle with email marketing. First we tell you how to ensure your new subscribers will stick around for the long haul.  read more

April 2011   We've been busy on the Benchmark Email home front. We launched a Facebook app, which allows our users to add a signup form to their Fan Pages easily.  read more

March 2011   Benchmark Email is calling out to the small businesses and the companies that cater to small businesses to find the answer to what is perhaps this decade's most pertinent question....  read more

February 2011   Email marketing is supposed to be fast, very fast. The touch of a button and the emails are in the inbox, right? Wrong.  read more

Januray 2011   Are you treating your customer like a family member or a best friend? Are you doing everything in your power to ensure that they are content, satisfied and even outright enthusiastic about your brand?  read more

December 2010   When you approach your email marketing solutions, you can learn a great deal about usability issues by following world renowned designer Jakob Nielsen's studies  read more

November 2010   There are many ways to insult your readers without using any specifically offensive words.  read more

October 2010   Many email marketers segment their lists by lifecycle, behavior, psychographics, and many other factors, but few take into consideration the most basic segmentation of all when it comes to targeted email  read more

September 2010   A Forrester Research study recently demonstrated that 71% of all email marketers consider click-through rate as a valuable metric while 61% also track open rates. read more

August 2010   Experian recently published research proving that an email marketing message that is shared within the social networking sphere delivers approximately five times as  read more

July 2010   There are seven easy, simple, and basic ways that you can become a better email marketer today. None of these require massive data integrations,  read more

June 2010   It may come as an unpleasant surprise when you consider the hours that you spend poring over the content of your email marketing campaigns,  read more

May 2010   At the end of an overlong trip to Europe, I was elated to be finally heading home across the Atlantic. Grasping my boarding pass.  read more

April 2010   Chances are there are countless comments about your brand, favorable and otherwise, on a plethora of social networks.  read more

March 2010   David Ogilvy, the genius co-founder of the Ogilvy & Mather advertising agency and perhaps real life inspiration for hit TV drama "Mad Men", did not live to see the day of universal email marketing.  read more

February 2010   The launch of Apple's new iPad tablet computer has set off a firestorm of plaudits and criticisms, but one thing is certain: The Age Of The iPad has begun and it will change email marketing forever.  read more

July 2009   Facebook. Twitter. Digg and Delicious. You've probably heard of these social networking and bookmarking apps, but you may also wonder how they relate to your email campaigns.  read more

May 2009   With our advanced tracking tools, you can already view the opens of your email campaigns as they happen. But now we've delivered something even better: maps of where your openers are located.  read more

April 2009   Now that we've launched our brand new site, it's time for you to take a look around. Things have changed. We've improved some of our standard features and even added a whole new set of robust new ones to our service. Here are three features that we're excited to promote.  read more

August 2008   Many email marketers, in their ongoing quest to make their emails dynamic and appealing, forget about the preview pane. Recent studies show that not only do most email marketers use that tiny window to decide whether to open their emails, but that email marketers must adjust to a growing number of recipients who never open emails and use the preview pane exclusively.  read more

July 2008   Using links in email campaigns is simple. Using links successfully in email campaigns is an entirely different story. While it's tempting to think that a smatter of links alone will kick your campaign up a notch, there's an entire set of guidelines for those little pieces of code.  read more

June 2008   Some of our customers have complained that our email template editor is too clunky. Too difficult. Too temperamental. Well, we've been listening. We've created a brand new email editor called Email Builder. And we've built it from scratch, based on your suggestions and needs.  read more

April 2008   If you've been in business for any span of time, you know quite well that you can't please every single customer. But that doesn't mean you're helpless to head off complaints at the pass, especially when they're tied in to your email marketing campaigns. Here are six tried-and-true ways to cut back on gripes from your email marketing subscribers  read more

February 2008   It doesn't matter if you're totally new or an old hand at email marketing, I'll bet at some point you've struggled over frequency. Much of this hand-wringing happens because there's a mighty fine line between bugging a customer and practically abandoning them. In other words, email campaign frequency is no different than dating: too much or too little contact can have equally disappointing results . read more

January 2008   If you're like most email marketers, you probably see your emails and newsletters short-lived documents. By the time your next campaign comes around, your last one is out of sight, out of mind. But if you’re ditching your old copy and layouts without archiving them on your site, you’re missing out on a valuable engine optimization SEO tool. And even a single archived email or newsletter can boost your site's online visibility.  read more

December 2007   According to a new survey, 80% of U.K. retailers are using email marketing campaigns to strut their stuff. Opt-in is king, with the full 80% using sign-up boxes and ListBuilders to get customers to subscribe to their newsletters and emails.  read more

September 2007   Despite some opinions to the contrary, your sales email layouts are just as important as your subject lines or copy. A visually appealing, organized, and clean email layout can draw customers into reading more, visiting your site, and spending their hard-earned dollars in your online or brick and mortar store.  read more

August 2007   How important is email marketing to British businesses? Very. According to a study by UK-based B2B Marketing Magazine and a popular, UK-based email marketing company, 87% of British businesses surveyed consider email marketing to be a "critical", "very important" or "important" part of their marketing activities. read more

July 2007   Autoresponders are also known as "drip" campaigns. Why? Because once a customer enters their info into a ListBuilder/sign up box, the "dripping" starts, sending them a string of different emails over a set amount of time.  read more

June 2007   According to a shocking survey by Pivotal Veracity, brought to you by the gurus at Marketing Sherpa, the vast majority of subject lines - more than 50 percent - come through as garbled, feature poor spacing or display strange symbols.  read more

June 2007   Good deliverability is one of the most important things you can strive for and achieve with email marketing. But it isn’t always easy to accomplish. That’s why we’ve included seven ways on how you can improve your delivery rates ... read more

May 2007   A U.K. firm recently interviewed more than 400 people about email marketing and their buying habits. What they found was this: not only does great email marketing encourage people to spend more online, but it actually drives people into brick and mortar stores to make their purchases. The study also shows that the majority of those interviewed forwarded emails to their friends.  read more

April 2007   Benchmark Email surveys featuring questions on products or services are far superior to the more traditional survey methods. Don’t believe us? Here are five reasons why .. read more

April 2007   In a not-so-shocking yet extremely relevant survey, BtoBonline discovered that most email marketers - especially those on the business to business side - continue to forgo testing their campaigns before they actually send them. But the benefits of testing go far beyond checking to see if the layout works or whether the content has grammatical errors - it can tell you which emails will make it into the inbox and which won't. read more

February 2007   Your permission to e-mail customers can take many forms, from a handshake to a passed-along business card. But why not give them a simple way to sign up on your Web site? Benchmark E-mail helps you do this with our built-in ListBuilder feature. Use our ListBuilder tool and create a button and a sign up page that captures customer info in a snap. read more