The holiday season is officially here and before you know it the world will be waving hello to a brand new year. If you are like most email marketers there are probably some goals you were not able to accomplish in 2010 for one reason or another. The good news is that 2011 gives you another opportunity to reevaluate your marketing strategy and make significant improvements.
In this report you will discover some important New Year’s resolutions that can be made to increase the focus on your audience and greatly enhance your overall marketing efforts.
Grow Your Email List
The biggest resolution you should focus on in the New Year is growing your email list
. No matter how much success you have enjoyed throughout the year, there is always room for positive growth. Building your audience can be a full-time job in itself, but it is most effective when taking your efforts both on and offline. Here are some ways it can be done:
Take Full Advantage of Your Website
As you probably know, your website is one of the best list building tools you have at your disposable. What you may not know is how to use this tool to its full potential. Your website and all its related points should be used to capture data and collect new subscribers
. This goes for every page of the site itself, as well as purchases made through your shopping cart system.
- Offering incentives is a very effective way to get people to subscribe to your list. You have tons of leeway here as you could offer email-only discounts
, free gift wrapping during the holiday season, or access to a free PDF report
. Make sure that your offers are relevant and valuable and incentives will do their job in helping you grow your list.
Network at Industry Events - The next time you attend a trade show, convention, or sales conference related to your niche, come with the mindset of walking away with a bigger list. Bring along the sign-up forms you keep at your place of business or a laptop to allow people to conveniently subscribe directly online.
Advertise with Print Media - While some may consider print media a part of more primitive marketing tactics, it still works and can go a long way in helping you grow your list. Whether it is business cards, flyers, posters, or customer feedback forms, make sure all your printed media contains a link to your sign-up page online and a brief explanation of the benefits that come with entering into an email relationship with your business.
The key to growing an email list with success is taking full advantage of all the resources that are available to you and making signing up a convenient process for the consumer. Keep this in mind and list building will prove a much easier task than you once assumed.