Email Open Rates for Entertainment Campaigns
The owners and managers of the majority of entertainment businesses involved in email marketing are acutely aware of how many of their emails are opened: 98 percent of entertainment marketing professionals can quote their
open rates. Of the many entertainment businesses keeping track of this critical metric, 34 percent report their opens above 40 percent; 47 percent state it was 25 to 40 percent; 13 percent report a 15 to 25 percent open rate; and four percent show less than 15 percent of their emails were opened.
Versus Industry Open Rates
The open rates stated by entertainment businesses (37.3 percent) are above the medians reported by most other major industry sectors.
