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Comparing Open Rates

Email Marketing for Fitness & Health

Email Open Rates for Fitness Business Campaigns
Seventy-eight percent of surveyed fitness owners and managers reported they had statistics on their email open rates. Ten percent claim open rates of less than 15 percent; 17 percent stated open rates between 15 and 25 percent; 30 percent reported an open metric between 25 and 40 percent; and 21 percent claim an open rate of more than 40 percent.
Versus Industry Open Rates
The open rates for fitness businesses, at 29.8 percent, conform to the average of other industries. Although the rate is slightly higher than the overall median, it is still below other categories.