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Defining the Industry

Email Marketing for Fitness & Health

Background
The fitness sector is comprised of a broad range of facilities, from basement yoga parlors to major chain suburban shopping center fitness clubs. This industry has become increasingly competitive over the last two decades and is developing quickly as more individuals express a desire to meet their health and fitness needs. The fitness industry is not limited to specific gymnasium-type facilities and also includes equipment suppliers, consultants, sports training, personal training as well as children and senior onsite programs.

Given the breadth of the fitness industry, it is not surprising to learn that there are internal variations on how various types of fitness businesses utilize email and social media marketing. Large chain operations are heavily committed to their online communications, while some smaller businesses like onsite personal trainers may rarely utilize the Internet to forward their business. The email marketing list sizes for the fitness industry vary widely, from just a handful for the small businesses, which provide consulting or onsite services, to millions for the major national chains.