Franchise Business Subscriber Click-Through Rates
Fully 59 percent of franchise business owners did not report their open rates. Among those who reported this critical email metric
, 13 percent claim less than a five percent rate; 12 percent claim between 5 and 10 percent; nine percent claim between 10 and 15 percent; and seven percent claim a rate over 15 percent.
Versus Industry Click-Through Rates
The overall average industry click-through rate
is 4.3 percent - considerably lower than the 6.6 percent rate reported by franchise business owners and managers.