Stake Your Claim to Social Media Gold
Promoting through
social media in the holiday season is a priority for all online marketers. Here are just some of the tactics that have proven successful:
Offer advice on holiday issues & ask questions to spark conversation
Customize your approach to each different social network
Run seasonal sweepstakes, essay or photo contests, and various giveaways
Encourage customer reviews by offering incentives
Broadcast limited time deals
Post Gift of the Day ideas
Provide sneak peeks and early access to discounts
Reward sharing of your deals content, coupons & offers
Launch a relevant 12 Days of Christmas promotion
Motivate customers to provide personal data through surveys & polls
Establish a pre-holiday baseline to determine your holiday campaign's success
Listen to the social media chatter about your brand through monitoring services
Embed holiday-specific
QR codes on your social network pages
Tie in your holiday promotions to fundraising for charitable organizations
Leverage location based services to bring your seasonal campaign into the hyperlocal arena
Facilitate two-way conversations to provide customer service
Post-holiday, create an auction function to clear out returns through your Facebook,
Google+ or Twitter presence
The 2011 holidays will be conducted on social media more than in any other time in history, so the wise brands who can engage their followers through the channel will see the greatest bottom-line benefits.
