I have been doing direct mailings to clients and the cost was getting outrageous. I needed affordable way to stay in contact with my clients. Benchmark email turned out to be the perfect way to do it. With Benchmark email I have been able to keep regular contact with my clients on a monthly basis. Something I couldn’t never do with mailing. Plus I get to know who is opening my emails and who is active. I would estimate a 50% increase or more over direct mail. Benchmark Email has added a lot of new features, making it pretty easy to generate your content. It was a lot more professional, and easy to use than just using Gmail. Plus, it gives you the tracking of opens and clicks to links to your website. I’ve been using Benchmark email for over 10 years and it’s made staying in contact with clients much easier and definitely increase my bottom line.