Most recent posts
世界上最有趣的 Benchmark 手機 APP 用戶:Part 2
With the launch of Benchmark’s iPhone App, you may have some questions regarding how to put it to its best use. We are on the precipice of a brave new...
March 6, 2012
世界上最有趣的 Benchmark 手機 App 用戶
With the launch of Benchmark’s iPhone App, you may have some questions regarding how to put it to its best use. We are on the precipice of a brave new...
February 29, 2012
電子報小秘訣:拜託在正確的季節寄送你的電子報!
I love the thought of beautiful orange and crimson leaves falling on the sidewalk, but I do fear that they...
October 26, 2011
贏得電子行銷的金獎:值得嗎?
Sometimes a Different Spin Gets My Attention I’ll admit that because I’m actively engaged in email marketing on an almost...
April 13, 2011
建立郵件名單時什麼絕對不能說,第二部曲:電子郵件行銷?
What You Said: Hi, I’d love to be able to send you our email marketing. What They Heard: Hi, I’m...
April 5, 2011
建立郵件名單時什麼話絕對不能說,第一部曲:
What You Said: Hello, how are you? I’d like to know if you want to be on our email list?...
March 29, 2011
以棒球比賽為例:安打與全壘打
My last blog illustrated how to assemble a batting order of email campaigns for maximum effectiveness. Each “hitter” played a...
March 21, 2011
以棒球比賽為例:打擊次序的重要
Even If You’re the “I” in Your Emails For many of you small business owners, you are the team. You...
March 17, 2011