When it comes to email
, your Call-To-Action (CTA) is extremely important.
If you want a great response you need to ensure that your CTA has all
the essential elements. It should be friendly and should reach out to
people. It should successfully motivate readers to click your email and
visit your website. If you feel you are not accomplishing these tasks,
read on for some tips to improve your CTA.
Use clear communication
Tell your readers’ exactly what they are supposed to do. Tell them
to click and what they will get in return for clicking. Use short
to get your point across. Provide them with a deadline so that they
quickly they should respond.
Place and link the CTA appropriately
The CTA should be placed above the fold, which means it should be
in the top 300 pixels of your email. Readers should not have to go
entire email to discover the call-to-action. Make sure that your CTA is
to the right landing page.
Make it stand out
Your CTA should be of a size that stands out so that readers notice it
You can draw attention to it by using an attractive color that makes
on your email page. Be free with the color but at the same time use it
Use a distinct font that can be easily read. Use effects like white
shadowing to emphasize your CTA.
Boldface your CTA
You can use boldface to give your CTA that added punch. Don’t limit
boldface just to your CTA though. Use it to draw attention to other
phrases that will ultimately lead your reader to the CTA. Boldface is
as it gets the attention of those people who scan information.
Provide alternate links to landing
A CTA link is an absolute; however, you also need to provide alternate
that take readers’ to the home page. Link the domain names, product
and product choices mentioned in your email. This increases the chances
readers’ accessing your website.
Be careful when using image CTA
When you use image CTA, watch out for image blocking, missing
links and image
maps. Sometimes your images get blocked by spam filters which will
your CTA being blocked. Check your links to make sure they are not
missing. Avoid placing your CTA along with your image maps as these
prevent readers’ from successfully clicking.
For effective and improved call-to-action keep these tips in
mind! If you
know any more tips do tell us about them! Good luck!