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Why Does Benchmark Email Use SPF Authentication and What Is It?

Sender Policy Framework (SPF) records ensure higher deliverability for your emails by allowing ISPs to trust the authenticity of your email. Benchmark Email creates a record on your behalf that shows the ISP that you are exactly who you say you are when your email is being sent.

In short, the ISP can trust the email is genuine and not fraudulently sent in your name, which is a common spammers' trick. If you are following email marketing best practices, your good reputation and your verified identity should be enough to let the ISP know that your email is not spam and thus should be delivered.

Benchmark Email authenticates outgoing emails by using SPF and other authentication methods. You can find out more by reading our article on email authentication.

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