Introduction

Automotive Dealership Marketing: Email Campaigns Driving Sales

Introduction
This guide, Automotive Dealership Marketing: Email Campaigns Driving Sales, was commissioned to provide automotive dealers with a strategy to increase the power and reach of their email marketing campaigns via:

A comprehension of the disparate elements that can be harmonized into a singular and effective automotive dealership marketing campaign.
Establishing and maintaining a campaign that strictly adheres to all federal, state, and industry legislative and self-regulatory standards.
Understanding the facts and figures for successful and competitive automotive dealerships, and those which fail.
Optimization of email marketing results by crafting a solution that is both unique and custom-tailored to your automotive dealership.

The data in this guide is correlated from recently published major statistical studies; information derived from the owners and managers of automotive and motorcycle dealerships located in the USA and Canada ranges from independent used car lots to major urban multiple brand dealers. The data was distilled from this effort to be integrated into the Automotive Dealership Email Marketing Survey section.

This paper raises a series of questions about the current status of the email marketing campaigns of automotive dealerships and provides solutions that can help drive sales from both new and existing motoring customers. A perspective on the present state of automotive and motorcycle dealership email campaigns is gained through an analysis of their performance metrics; factual strategies contained herein will advance the state of this industry's appeal to the motoring consumer.