Industry Click-Through Rates

Any email not sent in plain text format can simply and easily track the click-through rate (CTR). A total of 79 percent of all education business directors and managers do not know what this number is for their promotional campaigns. Only 21 percent of all education businesses knew their CTRs, with 7 percent reporting more than 15 percent; 6 percent stating 10 to 15 percent; another 4 percent stated to be receiving 5 to 10 percent; and 4 percent claimed that their CTR is less than 5 percent. It is important to note that CTRs have a considerably different weighting in education than they would in another more commercial industry such as Retail. This statistic is above average of other industry sectors but should be interpreted with caution.