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Comparing Email Open Rates

Grocery Email Marketing

Email Open Rates for Grocery Business Campaigns
Twenty-four percent of all grocery business managers and owners could not quote their email open rates, however the industry average is above that of most sectors. Thirty-one percent report open rates between 25 and 40 percent, while 27 percent claim to have achieved an above-40 percent open rate. Eleven percent showed an open rate between 15 and 25 percent, while only seven percent reported a less than fifteen percent open rate.
Versus Industry Open Rates
Average open rates for the grocery industry are 36.6 percent, higher than the overall average for all industries by almost 50 percent.