Segmentation Made Simple:
Who to Target for Max Engagement
Not all subscribers are created equal—especially during the holidays. Sending the same email to everyone might feel easy, but it leaves engagement (and revenue) on the table.
Today’s gift:
A no-fuss cheat sheet with four audience segments you can target right now for stronger results.
Segments to Try
1. Your VIP Shoppers
- Who they are: Customers who open, click, or buy often.
- Why it works: Rewarding loyalty keeps them coming back.
- Quick win: Send early-access or “first to know” offers.
2. Last-Minute Buyers
- Who they are: Contacts who purchased late in past seasons.
- Why it works: They’ll wait until the last shipping date to decide.
- Quick win: Highlight shipping cutoffs and last-chance deals.
3. Window Shoppers
- Who they are: Subscribers who click but rarely purchase.
- Why it works: They’re interested, but need an extra push.
- Quick win: Offer a limited-time discount or bundle.
4. The Quiet List
- Who they are: Inactive contacts (haven’t opened in 3–6 months).
- Why it works: Holidays are a chance to re-engage.
- Quick win: Try a “We miss you” campaign with a small incentive.
Segmentation doesn’t have to be complicated—just a few smart splits can make a big difference. Start with one of these audiences in Benchmark and watch your engagement climb.
