This blog post was last updated on 7/29/25

Repurposing old blog posts is a great way to get continued value from existing content and avoid starting from scratch for each new marketing campaign. Content repurposing, sometimes called content recycling, is reusing existing content and presenting it in a new format to expand its reach and lifespan. In this post, we’ll explore eight ways you can give your old blog posts a second life.

When you browse your blog posts, I’m sure you see a lot of amazing topics. Perhaps you’re even thinking to yourself that it would be great if you could reuse those same topics to create new, original content to engage your readers further.

Well, the truth is that you can.

The trick is to figure out how to reuse old blog posts without simply self-plagiarizing and republishing the same content. Doing so not only has distrust ramifications for you and your audience, but you’re also not being the educational resource your audience needs. Not to mention, Google dislikes duplicate information immensely. If it seems that you are in the habit of just repeating the same information over and over again, your blog’s search rankings will be negatively affected.

But don’t let all that worthwhile information go to waste. Start repurposing and reusing your valuable blog content in a way that further serves your audience and doesn’t get your content flagged for self-plagiarism. Here’s how.

1. Turn One Blog Post Into Multiple Posts

I know, I know. This sounds tedious. But I promise it’s not. Take one of your valuable blog posts and read through it, searching for points that could easily be their own article. Use the base information you have and fill it out, so your content is still of a similar vein, yet maintains its uniqueness and originality.

Take, for example, our blog post on “10 Blog Metrics You Should be Using to Track Success.” One of the metrics to track success within this blog post is “Overall Blog Visits.” A full blog post can be written on why overall blog visits are an important metric to measure for success and the various methods you can use to increase the visits to your blog.

• Increase your guest-contributed content and include links back to your blog within those articles.
• Create a social campaign that incorporates more posts about certain blog posts to help drive more traffic.
• Search for relevant content online published by other brands and reach out to them to see if they’d include a link to one of your applicable blog posts, which will also help drive more traffic to your blog.

You can then take another point within the original blog post and apply the same method. You will be surprised how many ideas can spring forth from one blog post alone.

2. Change Up The Format

Blogging has become a mainstream of marketing, and once you have been doing it for quite a while, it is very easy to amass a collection. But keep in mind that not every member of your audience base likes to consume content the same way. While some prefer to read content, others enjoy videos or infographics and find that those formats are more engaging.

So, take a piece of content and consider turning it into a marketing webinar where you can do a deep dive into the topic and offer real-time tips and resources. Or, take a blog article that describes one of your offers, software, or processes and create a visual infographic.

3. Refresh and Update Your Existing Posts

The older your blog posts get, the more traffic they eventually accumulate. And while it’s great when a certain, older blog posts continue to get eyes on it, it should be noted that that’s all the more reason to ensure it’s still relevant.

Start by reviewing your older blog posts that are still driving traffic. Do they include any statistics that need to be updated, or is the information dated? Perhaps it refers to a part of your software or services that you no longer offer or provide. These simple fixes will go a long way with your audience, demonstrating that you have a wealth of evergreen content that remains valuable.  If you wrote a blog post a year or two ago, it might be missing newer facts or insights that exist today. By refreshing it, you can keep the post relevant and engaging for your current readers and help boost visibility in search results. Adding updated keywords, modern examples, and recent data can positively impact your SEO efforts.

Also, try uploading colorful images, reformatting, and adding better or more examples. Don’t forget to add a line that informs readers when the post was updated, so they know how fresh it is.

4. Combine Posts into a New Lead Magnet

A series of blog posts on related topics can become an eBook or a detailed guide. Doing so showcases your expertise in a cohesive package that your audience can download as a helpful resource.

Prospective customers appreciate having all the relevant insights in one place, and it positions your business as a go-to authority on that subject—an excellent strategy for building trust and capturing leads in a single stroke of genius.

5. Republish Your Blog Posts

This fact may surprise you, but did you know that you can republish your blog posts on other websites without getting penalized? Sites like Medium, Reddit, LinkedIn, and Social Media Today, just to name a few, will help you get your words in front of a broader audience without punishing you for the privilege.

Some sites will republish your content for you, but make sure you also have an outreach strategy in place so you can pitch your published content for syndication. Content syndication sites are a fantastic way to introduce yourself to a new audience that may not be familiar with your work.

6. Repurpose Blog Content for Social Media

Your words of wisdom are just waiting to be recycled into posts on social media. Since the hard work is already done, you need to rework it to fit your current social media plans. You can transform key points from your best-performing blog posts into quick social media posts, teasers, or quiz questions. This isn’t about copy-pasting; it’s about creatively adapting content to new channels so you can reach different audiences without starting from scratch. This not only saves you time but also helps you maintain a steady stream of content.

We take one of our blog posts, extract a compelling tidbit or piece of data, and create an image highlighting that information. Once the image is created, we share it on social media. This helps create a new way for our audience to consume that content.

 

7. Create Newsworthy Newsletters

Every competitive brand out there should be sending monthly newsletters to its prospects and clients. They help you stay top of mind with them and offer applicable, educational content. Also, they’re a great way to use your blog content.

Repurpose your blog content to breathe new life into your newsletters. Doing so also keeps your newsletters informative and engaging, and will give your audience a wonderful reason to stick around. Not all of your followers will have read all of your blog posts, so don’t be too concerned about overexposing them to similar content. In fact, you can even link to the relevant blog post in the newsletter, which will encourage them to read on for more information. A win-win for both you and them!

8. Create a List Post

Over time, you will start to notice a pattern in the subject of your posts. And it probably won’t take you more than a couple of hours to group your best blog posts into relevant themes and use that information as the basis for a list post. Internal links have many advantages, and link posts, in particular, can be particularly informative for your readers. By directing your readers to your past work, you are catering to their interests and offering a relevant blogging experience.

Much like creating an eBook, you’re accumulating similar content and putting it all in one place. This helps drive specific needs and does so in a way that shows your audience you have a ton of relevant content on a specific subject.

Get the most out of your blog content, and don’t be afraid to reuse the valuable pieces when needed. The eight ways mentioned above are all great ways to increase longevity and utilize as much of your existing, valuable content as possible.

Frequently Asked Questions:

How do I repurpose an old blog post?

You can breathe new life into an older post by updating data, improving images, or shifting the angle. Turn its main points into a short video, a social media infographic, or even add them to a longer guide or eBook. Small changes can help your content reach new readers.

Should I delete old blog posts?

If the post has valuable information or continues to bring in readers, keep it and update any details that are out of date. Delete or merge old posts only if they are completely irrelevant or hurt your credibility by being outdated.

How do I keep my blog content fresh if I think I’ve already covered everything?

Look deeper into subtopics, add timely research, or share fresh perspectives from current trends. You can also invite guest writers or offer new examples to show readers how things have changed over time.