Moosend was founded in 2011 by developers Yannis Psarras and Panos Melissaropoulos, who set out to make professional-grade email marketing accessible to all. The platform has evolved into a flexible, analytics-driven solution for marketers who want deep control over campaigns.

Moosend provides an intuitive drag-and-drop email builder with a number of customizable templates to design visually appealing emails. It also offers contact segmentation tools and allows users to run automated workflows on segmented lists. To help users understand and optimize their email marketing strategies, Moosend provides detailed analytics and custom reports on metrics like open rates, click-through rates, and conversions, enabling users to optimize campaigns for better results. It also includes other optimization tools like landing pages, A/B testing, and AI-powered personalization.

Moosend personalized product recommendations and powerful analytics make it an excellent choice for detail-oriented, eCommerce marketing teams with small to medium-sized email lists.

tinyEmail was created by Seamas and Ann-Maria Egan as a messaging platform for Shopify. Nowadays, it’s become a marketing engine that leverages artificial intelligence to make marketing effortless.

tinyEmail, as the name suggests, contains minimal features. But they’re very powerful, especially when combined with AI-powered content generation. It provides a drag-and-drop email builder with over 350 customizable templates. It also includes a fully-featured image editor that helps personalize your content. Although it offers only essential marketing automation, tinyEmail provides AI that supports customer segments tailored to your brand, templates, and list importing. It also lets you create forms with advanced customizations and pop-up rules. And, you can assess your email campaign performance using pre-built reports.

Even though they extended integrations to other platforms, tinyEmail was designed as an email marketing tool for Shopify and remains the most sensible option for Shopify users. Accordingly, it's free to use for all premium Shopify users.

Benchmark Email was founded in 2004 by Curt and Denise Keller to give marketing teams a simple yet scalable email platform. Two decades later, it still delivers on that promise with a clean UI, helpful built-in tools, and flexible pricing.

Benchmark Email offers one of the most intuitive drag-and-drop editors on the market, complete with AI writing assistance, an image generator, and Email Audit for optimization tips. The editor includes essential content blocks, mobile-responsive controls, and dynamic previews that make email design fast and accessible. Users can choose from a variety of pre-designed templates or build reusable layouts to maintain consistent branding across campaigns. Audience segmentation is handled through Lists and Tags with detailed AND/OR filtering, and reporting tools provide real-time insights at both the campaign and contact level, helping marketers optimize their email marketing efforts based on performance.

Benchmark Email is ideal for busy marketers, generalists, and high-volume senders in B2C businesses that need a dependable platform that stays out of the way and simply works.

MoosendMoosend offers a drag-and-drop email editor with some standout features, including content blocks for timers, articles, and custom HTML. You’ll also find a library of over 100 templatesto help you get started quickly. While the editor offers solid functionality, the user experience might feel a bit outdated compared to the competitors—it can take some time to get used to, with extra clicks often needed to find the right tool. Still, Moosend provides a wide range of settings, giving you strong control over customization.

You can build emails from scratch, tweak HTML code directly, or even upload a JSON file. There’s also an option to apply global styling across an entire campaign. Moosend supports multiple campaign types, including regular broadcasts, RSS-triggered campaigns, repeatable automations, and transactional emails, some of which aren't yet available on other platforms.

On the personalization side, Moosend lets you create custom subscriber fields and tailor messages with dynamic content. These dynamic content blocks can automatically update based on user behavior or triggers, such as cart abandonment, product recommendations, browsing behavior, or RSS feed updates. This makes it easy to deliver relevant, personalized emails without manually changing templates.

To streamline content creation, Moosend includes an AI writing assistant that can help you brainstorm ideas, fine-tune copy, or even write a complete draft with one click. You can also collaborate with teammates inside the email builder using a commenting feature—leave feedback directly on content blocks, assign tasks, and resolve issues as you build.

For quality assurance, Moosend allows you to preview your emails across mobile, tablet, and desktop. While you can’t hide specific elements by device type, you can still adjust block settings individually for mobile and desktop versions to ensure your emails are responsive.

tinyEmail offers a drag-and-drop editor along with a built-in code editor, giving you both ease of use and advanced control. In addition to standard content blocks, it features unique interactive blocks like carousels, accordions, and forms. You can also speed up your workflow by using prebuilt modules, such as headers, product cards, and blog post layouts, that can be dropped into any email.

The platform is currently rolling out a new Beta editor, which is a big step up from the older version. While the previous builder might feel a bit stiff compared to modern tools, it’s still more intuitive than Moosend’s. The new builder is cleaner, faster, and even more user-friendly, making the email design process smoother overall.

To make things even easier, tinyEmail automatically applies your brand colors and assets across its templates. When you update your brand kit, your templates refresh to match, saving time on design tweaks. The platform includes over 350 templates, and many of them adapt to your brand kit out of the box. You’ll also find AMP-powered templates, which support dynamic, app-like interactions directly in the inbox, such as forms, collapsible sections, image carousels, and live content updates.

When it comes to more advanced features, tinyEmail includes a built-in image studio where you can enhance visuals with stickers, text, filters, and icons—all without leaving the platform. You can also add interactive product cards to showcase items in a more engaging way.

What’s more, you get access to AI tools to support your content strategy. These include an AI subject line generator and an email copy assistant, both designed to help you refine your messaging more quickly.

When you create something worth reusing, you can save sections as modules and apply them across multiple emails. Even better, any changes you make to a saved module are automatically updated across all emails using it.
You can preview your emails on desktop and mobile, and easily set content to appear only on one or the other—a simple setting that Moosend doesn’t offer by default. Many elements can also be styled independently for mobile and desktop, giving you strong control over responsive design.

Compared to Moosend and tinyEmail, Benchmark Email’s email editor stands out as the most user-friendly and intuitive.

This is largely thanks to its custom-built editor, developed with direct feedback from users. It strips away unnecessary clutter and focuses on giving you just the tools you need to build effective emails—no more, no less.

Benchmark Email offers several starting points for creating your campaigns:

• Templates — use pre-designed, customizable templates
• Drafts — pick up right where you left off
• My Emails — reuse content from previously sent emails
• Layouts — begin with a bare-bones structure
• Start from scratch — build an email from the ground up using the drag-and-drop interface

Like its competitors, Benchmark Email relies on content blocks at the heart of its email builder. You’ll find 11 core blocks that cover all the essentials without overwhelming you: columns, text, headings, images, buttons, dividers, menus, HTML, videos, social icons, and countdown timers. Each block offers detailed customization settings so you can fine-tune your design.

Benchmark Email also uses building blocks (not to be confused with content blocks) for organizing your layout. Except for the footer, every section can be reordered using drag-and-drop arrows. You can adjust individual sections or apply global styles for things like fonts, background colors, text color, and link appearance.

While Benchmark Email doesn’t include direct product integrations like some others, its image block makes showcasing products easy. You can simulate product displays using static images and even create image carousels by stacking multiple visuals in a single block.

For more advanced customization, Benchmark Email supports personalization through dynamic tags, allowing you to insert things like a subscriber's name or any other custom field from your contact database. There’s also a built-in image editor for adding effects, stickers, and text to your visuals.

Benchmark Email’s builder goes a step further by including AI tools inside blocks like text, headings, images, and buttons. The text assistant helps you polish your copy (rather than writing it from scratch), while the image generator can create entire visuals on command—something you won’t find in Moosend or tinyEmail.

To make sure your design looks great on any screen, Benchmark Email offers preview modes for desktop, tablet, and mobile, as well as pixel-specific width previews, light vs. dark mode views, and the option to send test emails to various inboxes. You can even hide certain elements on mobile or desktop, a feature not available by default in Moosend. On top of that, you can customize mobile and desktop versions independently for maximum control.

One final standout is the Email Audit tool. It scans your email for missing essentials like alternate text or links and flags anything that might hurt deliverability, helping you launch campaigns that are well-optimized from the start.