If your email marketing company has a great autoresponder feature
, you'll have the benefit of a "set it and forget it" approach for your email campaigns. Whereas scheduling means you manually choose dates to send out your individual newsletters, an autoresponder works by setting up your newsletters to go out so many days after a subscriber performs an action (like signing up, taking a survey, etc.)
Here's an Example:
You set up four different email marketing newsletters to go out to people who use your sign up box. The first day, a welcome email goes out. On day five, they receive a discount coupon. Day ten sees them getting a detailed newsletter that functions as a service or product catalog. On day fifteen, a customer survey is automatically sent out. You only have to set this up once and the campaign automatically is in play for as long as you like.
You Can Have Multiple Autoresponders
You can have different autoresponders for different list segments
. The most effective marketers segment their lists and plan campaigns that are best suited to their unique attributes.