Michelle Allen
A former member of Benchmark's Sales & Support team, Michelle enjoys writing on both a professional and creative level. Her passion to help others has led her to writing the support blog for Benchmark Email clients. Whether you are a newbie to email marketing or a seasoned veteran, keep an eye out for her blogs with helpful tips and tricks in using the Benchmark Email services.
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Email Marketing
October 3, 2024 4 min read
Casting Spells with Your Halloween Emails: Tricks, Treats, and Terrifyingly Good Subject Lines
October 3, 2024 4 min read
Email Marketing
October 2, 2024 5 min read
Why Email Open Rates Still Matter: A Vital Metric for Measuring Campaign Success
October 2, 2024 5 min read
Small Business
September 26, 2024 5 min read
Customer Experience as a Competitive Advantage: Why It Matters More Than Ever
September 26, 2024 5 min read
Content Marketing
September 25, 2024 5 min read
7 Ways to Use Google’s Keyword Planner That You Haven’t Thought Of
September 25, 2024 5 min read
Content Marketing
September 24, 2024 5 min read
The Future of Content Marketing: How AI and Automation Are Shaping the Industry
September 24, 2024 5 min read
Sales
September 18, 2024 5 min read
From Cold Outreach to Warm Leads: Revamping Your Sales Strategy for 2025
September 18, 2024 5 min read
Email Marketing
September 17, 2024 5 min read
Navigating Data Privacy Changes: How to Future-Proof Your Email Marketing Strategy
September 17, 2024 5 min read
Social Media
September 12, 2024 5 min read
Building Authentic Brand Connections on Social Media in a Post-Algorithm World
September 12, 2024 5 min read
Sales
September 11, 2024 5 min read
The Rise of Conversational Sales: How Chatbots and AI Are Transforming the Sales Funnel
September 11, 2024 5 min read
Content Marketing
September 4, 2024 21 min read
The Only Guide You’ll Ever Need For Content Creation
September 4, 2024 21 min read
Email design
August 29, 2024 5 min read
Fall Newsletter Ideas for Marketers: Embrace the Season with Inspiring and Fun Content
August 29, 2024 5 min read
Email design
August 27, 2024 4 min read
Labor Day Email Subject Lines: Tips and Ideas to Make Your Campaign Stand Out
August 27, 2024 4 min read
Email Marketing
August 20, 2024 4 min read
5 Easy Ways to Impress Your Boss with Your Email Marketing Strategy
August 20, 2024 4 min read
Small Business
August 13, 2024 6 min read
Hyperlocal Email Campaigns: Targeting Neighborhood-Level Customers
August 13, 2024 6 min read
Marketing
July 30, 2024 6 min read
5 Advanced Techniques for Data-Driven Customer Segmentation in 2024
July 30, 2024 6 min read
Marketing
July 25, 2024 4 min read
Why You Shouldn’t Rely on AI: A Cautionary Guide for Marketing Professionals
July 25, 2024 4 min read
Email Marketing
July 23, 2024 5 min read
Follow-Up Strategies: Making Automated Responses Feel Personalized
July 23, 2024 5 min read
Marketing
July 16, 2024 4 min read
Why Every Marketing Professional Needs an Assistant (And How AI Fits the Bill)
July 16, 2024 4 min read
Inbound Marketing
July 10, 2024 5 min read
The Future of Smart Design: A Q&A with Benchmark Email’s Product Team
July 10, 2024 5 min read
Email Marketing
July 3, 2024 5 min read
Introducing Tabs in Apple Mail: A New Era of Email Management
July 3, 2024 5 min read
Marketing
June 20, 2024 4 min read
Google’s Site Reputation Abuse Policy and What it Means to Marketers
June 20, 2024 4 min read
Benchmark Recommends
June 18, 2024 4 min read
The Busy Marketer’s Guide to Choosing the Right Marketing Software
June 18, 2024 4 min read
Benchmark Recommends
June 13, 2024 5 min read
Email Automation vs. Marketing Automation: What’s the Difference?
June 13, 2024 5 min read
Email Marketing
June 12, 2024 6 min read
Unlocking the Potential of Silent Videos in Email Campaigns
June 12, 2024 6 min read
Email design
May 29, 2024 4 min read
Going Back to Basics: Why Text-Only Emails Are Making a Comeback in Email Marketing
May 29, 2024 4 min read
Benchmark Recommends
May 22, 2024 4 min read
How to Prioritize What to Include in Your Company Newsletter
May 22, 2024 4 min read
Marketing
May 8, 2024 4 min read
The Top 5 Strategies Busy Marketers Should Prioritize for Maximum Impact
May 8, 2024 4 min read
Email Marketing
May 8, 2024 4 min read
How Does Your Email Marketing Stack Up? Industry Benchmarks Revealed
May 8, 2024 4 min read
Lead Generation
May 2, 2024 4 min read
Effective Strategies for the Modern Marketer to Generate More Leads
May 2, 2024 4 min read
Email Marketing
April 24, 2024 5 min read
Efficient Email Marketing: Quick Tips for Marketers Juggling Multiple Tasks
April 24, 2024 5 min read
Marketing
April 18, 2024 5 min read
Mastering Email Marketing Without Overwhelming Yourself: A Guide for Busy Marketers
April 18, 2024 5 min read
Social Media
April 17, 2024 6 min read
How to Make Your Social Media Efforts Compliment and Amplify Your Email Marketing
April 17, 2024 6 min read
Email Marketing
April 16, 2024 5 min read
Email Design Trends: What Catches the Subscriber’s Eye in 2024?
April 16, 2024 5 min read
Email Marketing
April 11, 2024 6 min read
How to Fake it Till You Make it: The Email Marketer Edition
April 11, 2024 6 min read
Manufacturing
March 26, 2024 6 min read
Comprehensive Guide to Email Marketing for the Manufacturing Industry
March 26, 2024 6 min read
Manufacturing
March 21, 2024 4 min read
Building Stronger Distributor Relationships with Targeted Email Campaigns
March 21, 2024 4 min read
Email Marketing
March 14, 2024 4 min read
Email Marketing Features: The Essentials vs. The Nice to Haves
March 14, 2024 4 min read
Email Marketing
March 13, 2024 4 min read
8 Easy Ways to Impress Your Boss With Your Email Marketing Strategy
March 13, 2024 4 min read
Marketing
March 12, 2024 5 min read
How to Turn Your Webinar into a Blog Post: A Time-Saving Guide for Busy Marketing Managers
March 12, 2024 5 min read
Email Marketing
March 7, 2024 4 min read
Beyond Opens and Clicks: Exploring the Full Spectrum of Email Metrics
March 7, 2024 4 min read
Content Marketing
March 6, 2024 5 min read
How to Generate Blog Topic Ideas Your Audience Cares About
March 6, 2024 5 min read
Email Marketing
March 5, 2024 5 min read
The Ultimate Guide to Boosting Engagement in Email Marketing
March 5, 2024 5 min read
Email Marketing
February 26, 2024 5 min read
Benchmark Email Experts Weigh in on Common Email Marketing Mistakes
February 26, 2024 5 min read
Email Marketing
February 21, 2024 6 min read
From Inbox to Income: Enhancing Sales with Email Marketing
February 21, 2024 6 min read
Email Marketing
February 20, 2024 4 min read
Understanding DMARC, SPF, and DKIM: Key Elements for Email Deliverability
February 20, 2024 4 min read
Marketing
February 15, 2024 5 min read
The Marketing Manager’s Handbook to Canva: Design Made Simple
February 15, 2024 5 min read
Email Marketing
February 8, 2024 6 min read
9 Tools to Check Your Email Domain Reputation and Improve Your Sender Score
February 8, 2024 6 min read
Email Marketing
February 7, 2024 5 min read
Transforming Guest Experiences: Advanced Email Personalization Techniques in Hospitality
February 7, 2024 5 min read
Email Marketing
February 6, 2024 9 min read
Love is in the Air: Valentine’s Day Email Inspirations for Marketers
February 6, 2024 9 min read
Manufacturing
January 30, 2024 4 min read
Launching Success: Email Strategies for Announcing New Products and Upgrades in Manufacturing
January 30, 2024 4 min read
Email Marketing
January 24, 2024 4 min read
Compliance and Data Security in Financial Email Marketing
January 24, 2024 4 min read
Manufacturing
January 11, 2024 5 min read
Avoiding the Spam Folder: Email Deliverability Best Practices for Manufacturers
January 11, 2024 5 min read
Social Media
January 10, 2024 4 min read
Crisis Management on Social Media: A Guide for Finance Companies
January 10, 2024 4 min read
Manufacturing
January 4, 2024 6 min read
Email List Maintenance: Keeping Your Manufacturing Audience Engaged and Updated
January 4, 2024 6 min read
Social Media
January 3, 2024 8 min read
The Benefits of User-Generated Content and Social Media Influencers in Email Marketing
January 3, 2024 8 min read
Retail
December 21, 2023 9 min read
Ultimate Guide to Email Marketing for Retail Businesses: Strategies, Tools, and Customer Engagement Techniques
December 21, 2023 9 min read
Manufacturing
December 20, 2023 3 min read
Segmentation Secrets: Crafting Personalized Email Content for Different Segments in Manufacturing
December 20, 2023 3 min read
Marketing Automation
December 14, 2023 5 min read
Automating Success: How Manufacturers Can Use Email Automation to Increase Efficiency
December 14, 2023 5 min read
Retail
December 13, 2023 6 min read
User-Generated Content on Social Media: Showcasing Customer Experiences in Retail
December 13, 2023 6 min read
Email Marketing
December 12, 2023 4 min read
Crafting Compelling Newsletters: Content Ideas for Manufacturing Companies
December 12, 2023 4 min read
Retail
December 7, 2023 5 min read
The Future of Retail: 13 Trends and Technologies Shaping the Industry
December 7, 2023 5 min read
Email Marketing
November 30, 2023 11 min read
Unlocking the Power of Email Marketing: A Comprehensive Guide to Boosting ROI
November 30, 2023 11 min read
Email Marketing
November 29, 2023 4 min read
Crafting Stunning Emails: Master the Art of Email Design with an Email Builder
November 29, 2023 4 min read
Small Business
November 28, 2023 8 min read
Inventory Management Best Practices: Reducing Costs and Improving Efficiency
November 28, 2023 8 min read
Email Marketing
November 22, 2023 9 min read
How to Write Click-Worthy Subject Lines for Your Black Friday Email Campaign
November 22, 2023 9 min read
Email Marketing
November 21, 2023 5 min read
Appreciating The Art of Crafting Unmissable Holiday Email Subject Lines
November 21, 2023 5 min read
Small Business
November 16, 2023 11 min read
Retail Sales Strategies for Peak Shopping Seasons: Black Friday and Beyond
November 16, 2023 11 min read
Email Marketing
November 15, 2023 7 min read
The Power of AI-Generated Email Design and How It’s Revolutionizing Email Marketing
November 15, 2023 7 min read
Email Marketing
November 9, 2023 10 min read
Holiday Email Marketing: Strategies for Maximizing Seasonal Sales
November 9, 2023 10 min read
Small Business
November 8, 2023 13 min read
Navigating Digital Marketing Trends: Strategies for Small Businesses
November 8, 2023 13 min read
Email Marketing
November 7, 2023 5 min read
Clickbait Email Subject Lines and Emojis: Balancing Attention-Grabbing Tactics and Subscriber Trust
November 7, 2023 5 min read
Email Marketing
October 25, 2023 5 min read
New Gmail and Yahoo Spam Prevention Requirements and How Email Marketers Can Prepare
October 25, 2023 5 min read
Ecommerce
October 19, 2023 6 min read
Omnichannel Retail: Creating a Seamless Shopping Journey for Modern Consumers
October 19, 2023 6 min read
Email Marketing
October 18, 2023 5 min read
Striking a Balance: Personalized Email Content vs. Privacy Concerns
October 18, 2023 5 min read
Small Business
October 11, 2023 5 min read
Ditch the Office: Why Your Business Should Stick with Remote Work
October 11, 2023 5 min read
Email Marketing
October 10, 2023 2 min read
Get Ready to Spook Up Your Inbox with Benchmark Email’s Frighteningly Fun Halloween Email Templates!
October 10, 2023 2 min read
Social Media
October 5, 2023 6 min read
No Website, No Problem: How Creators Can Use Social Media to Grow Their Email Lists
October 5, 2023 6 min read
Social Media
September 27, 2023 5 min read
Email Marketing vs. Social Media: Which is More Effective?
September 27, 2023 5 min read
Email Marketing
September 21, 2023 7 min read
The Benefits of Using an Email Editor for Your Campaigns
September 21, 2023 7 min read
Sales
September 20, 2023 6 min read
From Prospects to Customers: How to Design a Winning Sales Funnel with Automated Email Sequences
September 20, 2023 6 min read
Email Marketing
September 14, 2023 15 min read
The Evolution of Email Marketing: From Plain Text to Interactive Experiences
September 14, 2023 15 min read
Small Business
September 13, 2023 4 min read
Adapting to Change: Marketing Strategies for Times of Uncertainty
September 13, 2023 4 min read
Benchmark Recommends
September 5, 2023 10 min read
What Is Email Personalization and Why Is it So Powerful?
September 5, 2023 10 min read
Email Marketing
August 29, 2023 12 min read
Email Marketing Strategies for Different Segments of the Financial Services Industry
August 29, 2023 12 min read
Small Business
August 24, 2023 6 min read
Know the Truth About Your Workplace with Employee Engagement Surveys
August 24, 2023 6 min read
Marketing
August 10, 2023 9 min read
Data-Driven Marketing: Leveraging Analytics to Make Informed Decisions
August 10, 2023 9 min read
Small Business
August 9, 2023 5 min read
How to Use Email Autoresponders to Improve Customer Relationships
August 9, 2023 5 min read
Marketing
August 8, 2023 5 min read
Unlocking User Insights: How Benchmark Email Leverages AI-Powered Research with Outset.ai
August 8, 2023 5 min read
Marketing
August 3, 2023 6 min read
Ideal Customer Profiles: What Are They and How They’re Different Than Buyer Personas
August 3, 2023 6 min read
Email Marketing
July 12, 2023 7 min read
10+ Sizzling Summer Newsletter Ideas to Keep Your Audience Cool and Engaged
July 12, 2023 7 min read
Inbound Marketing
July 11, 2023 7 min read
How to ‘Jazz Up’ Your Email Capture Forms (And Secure High-Quality Leads)
July 11, 2023 7 min read
Email Marketing
June 27, 2023 6 min read
What Are You Waiting For? 8 Common Reasons Marketers Neglect Email Marketing
June 27, 2023 6 min read
Content Marketing
June 13, 2023 8 min read
How to Create Powerful Outbound Email Content/Sequences Using AI Content Tools
June 13, 2023 8 min read
Email Marketing
June 1, 2023 4 min read
The Ethics of Email Marketing: Navigating the Line Between Promotional and Intrusive
June 1, 2023 4 min read
Email Marketing
May 31, 2023 8 min read
The Future of Email Marketing: Trends and Predictions for the Years to Come
May 31, 2023 8 min read
Content Marketing
May 24, 2023 6 min read
Internal Linking Tree: What is it, Why You Need One, and How to Create It
May 24, 2023 6 min read
Email Marketing
May 9, 2023 7 min read
10 Fast and Simple Email Marketing Tips For The Finance Professional
May 9, 2023 7 min read
Email Marketing
May 2, 2023 7 min read
The Rise of Voice-Based Email Marketing: Opportunities and Challenges for Brands
May 2, 2023 7 min read
Email Marketing
April 26, 2023 9 min read
89 Winning Email Subject Lines Online Retailers Can Take Inspiration From
April 26, 2023 9 min read
Benchmark Recommends
April 19, 2023 4 min read
Generating Email Campaigns Using Benchmark Email’s Smart Content
April 19, 2023 4 min read
Email Marketing
April 13, 2023 6 min read
How to Create a Birthday Email Campaign Using Benchmark Email
April 13, 2023 6 min read
Inbound Marketing
April 11, 2023 6 min read
How to Hand Off Marketing-Generated Leads to Your Sales Team
April 11, 2023 6 min read
Small Business
March 30, 2023 10 min read
What is Local SEO And How to do it Right For Your Retail Business
March 30, 2023 10 min read
Inbound Marketing
March 29, 2023 13 min read
14 Small Business Inbound Marketing Mistakes and How to Avoid Them
March 29, 2023 13 min read
Email Marketing
March 28, 2023 5 min read
Is Everyone Going Dark? What You Need to Know About Dark Mode
March 28, 2023 5 min read
Small Business
March 23, 2023 6 min read
9 Effective Ways Your Small Business Can Compete Against Larger Brands
March 23, 2023 6 min read
Small Business
March 17, 2023 10 min read
The Small Business Guide to Surviving and Thriving During a Recession
March 17, 2023 10 min read
Ecommerce
March 15, 2023 13 min read
ChatGPT Prompts For eCommerce That Help You Work Smarter, Not Harder
March 15, 2023 13 min read
Email Marketing
March 15, 2023 7 min read
5 Newsletter Templates Ideas That Will Help You Increase Conversions
March 15, 2023 7 min read
Email Marketing
March 7, 2023 6 min read
The Beginner’s Guide to Writing Your First Email Newsletter
March 7, 2023 6 min read
Email Marketing
March 2, 2023 6 min read
The Most Impactful Features Your Email Marketing Software Needs
March 2, 2023 6 min read
Inbound Marketing
March 1, 2023 6 min read
Where Are Your Leads Coming From? Breaking Down Lead Sources
March 1, 2023 6 min read
Small Business
February 24, 2023 4 min read
8 Simon Sinek Quotes That Will Change The Way You Do Business
February 24, 2023 4 min read
Marketing
February 24, 2023 7 min read
5 Things Your Marketing Campaign Could Be Missing if Engagement is Low
February 24, 2023 7 min read
Agency
February 24, 2023 6 min read
Something’s Not Right: How to Detect a Problem With Your Agency and Fix It
February 24, 2023 6 min read
Content Marketing
February 24, 2023 11 min read
8 SEO Strategies for Driving Traffic to Your Website (with Examples)
February 24, 2023 11 min read
Content Marketing
February 23, 2023 4 min read
Everything You Need to Know about Internal Link Building
February 23, 2023 4 min read
Agency
February 23, 2023 4 min read
5 Marketing Strategies to Help Grow Your Agency Retainer Business
February 23, 2023 4 min read
Small Business
February 23, 2023 4 min read
5 Video Marketing Trends for 2023 and How Small Businesses Can Use Them
February 23, 2023 4 min read
Social Media
February 23, 2023 7 min read
8 Common Social Media Marketing Mistakes to Steer Clear of This 2022
February 23, 2023 7 min read
Marketing Automation
February 23, 2023 3 min read
B2B Company? Here’s 3 Reasons You Need Marketing Automation
February 23, 2023 3 min read
Content Marketing
February 23, 2023 5 min read
How to Drive Engagement and Conversions Through Content Marketing
February 23, 2023 5 min read
Social Media
February 23, 2023 4 min read
The Basics of Setting Up an Effective Facebook Business Page
February 23, 2023 4 min read
Email Marketing
February 23, 2023 8 min read
11 Tips and Examples for Bringing New Life to Your Newsletter Emails
February 23, 2023 8 min read
Marketing Automation
February 23, 2023 8 min read
How Marketing Automation Can Improve Marketing Productivity
February 23, 2023 8 min read
Social Media
February 23, 2023 5 min read
How Instagram is Changing and What it Means for Your Small Business
February 23, 2023 5 min read
Marketing Automation
February 23, 2023 5 min read
Get More Hours In Your Day: How Marketing Automation Turns Back Time
February 23, 2023 5 min read
Marketing Automation
February 23, 2023 4 min read
Why Should You Be Using a Marketing Automation Tool? BenchmarkONE Users Weigh In.
February 23, 2023 4 min read
Marketing Automation
February 23, 2023 5 min read
Deliver Your Message To Your Target Audience On Multiple Platforms Using Marketing Automation
February 23, 2023 5 min read
Agency
February 23, 2023 5 min read
5 Email Marketing Strategies You Can Use For Your Agency’s Clients Right Now
February 23, 2023 5 min read
Sales
February 16, 2023 6 min read
The 5 Biggest Challenges of Turning a Lead Into a Customer and How to Overcome Them
February 16, 2023 6 min read
Email Marketing
February 9, 2023 4 min read
What is an Acquisition Email and Why You’re Under-Utilizing It
February 9, 2023 4 min read
Content Marketing
February 1, 2023 4 min read
How to Make Sure Your Content Is Optimized For Voice Search
February 1, 2023 4 min read
Content Marketing
February 1, 2023 5 min read
How to Put Together an Editorial Calendar: A Step-by-Step Guide
February 1, 2023 5 min read
Email Marketing
February 1, 2023 3 min read
Don’t Let the Sun Set On Your Emails: Create A Sunset Policy.
February 1, 2023 3 min read
Inbound Marketing
February 1, 2023 6 min read
Inbound Marketing 101: Part Three – The Tools You Need
February 1, 2023 6 min read
Small Business
February 1, 2023 3 min read
The Ultimate Guide to Outlining Your Small Business Marketing Budget
February 1, 2023 3 min read
Content Marketing
February 1, 2023 5 min read
What Dynamic Content Can Do for Your Email Marketing Strategy
February 1, 2023 5 min read
Email Marketing
February 1, 2023 5 min read
How to Prioritize Email Newsletters and Send Them Consistently
February 1, 2023 5 min read
Small Business
February 1, 2023 4 min read
Client Retention vs. Customer Acquisition: Which Should You Focus On More?
February 1, 2023 4 min read
Inbound Marketing
February 1, 2023 5 min read
The Qualitative and Quantitative Metrics You Should Measure for Your Inbound Marketing Strategy
February 1, 2023 5 min read
Marketing Automation
February 1, 2023 4 min read
How to Shorten the Lead Cycle with Marketing Automation
February 1, 2023 4 min read
Social Media
February 1, 2023 5 min read
The Small Business Guide to Understanding Instagram Insights
February 1, 2023 5 min read
Small Business
February 1, 2023 8 min read
How to Build a Thriving Support Team and Department From Scratch
February 1, 2023 8 min read
Marketing
January 31, 2023 5 min read
Which Should Your Small Business Prioritize? Blogging or Podcasting?
January 31, 2023 5 min read
Marketing
January 31, 2023 4 min read
When to Tackle a Marketing Project In-House and When to Outsource
January 31, 2023 4 min read
Small Business
January 31, 2023 8 min read
Which Organizational Structure is Better for Your Business?
January 31, 2023 8 min read
Content Marketing
January 31, 2023 4 min read
How to Get High-Quality Insights to Enhance Your Blog Content
January 31, 2023 4 min read
Content Marketing
January 31, 2023 6 min read
The Forgotten Content Distribution Tactic: Content Syndication
January 31, 2023 6 min read
Small Business
January 31, 2023 8 min read
What is a Value Proposition and How Your Small Business Can Put One Together
January 31, 2023 8 min read
Marketing
January 31, 2023 7 min read
How to Measure Customer Lifetime Value to Identify Your Best Relationships
January 31, 2023 7 min read
