Press Room

From press releases to company announcements, you’ll find it all here.

Benchmark Email Now features Custom Autoresponders for
Email Marketing Campaigns

The feature empowers customers to create “drip” campaigns, sending a string
of custom emails to clients.

Long Beach, CA (PRWEB) July 10, 2007 — Benchmark Email, a Web and permission-based email marketing service, now features custom autoresponders that work directly with a Website sign-up box. Each autoresponder activates after a client enters their contact info into a ListBuilder, and sends a string of custom emails over a set span of time.

“Autoresponders are the ultimate in email marketing personalization,” says Curt Keller, CEO of The Benchmark Internet Group. “With autoresponders, customers can create a campaign that sends a different email every single time. They can set up their autoresponder, watch it go and measure their campaign results.”

Benchmark Email customers can use different layouts and copy for each autoresponder email. These emails can be used to cross-sell products, announce sales events or extend time-sensitive discounts to clients. The campaigns are scheduled on customer preference and can span as long as 90 days. After each autoresponder email is opened, data is immediately sent to Benchmark’s reporting suite where customers can view real-time reports on the effectiveness of their campaigns. Benchmark’s autoresponder service costs $7.95 a month with a paid pricing plan.