There are practical strategies built into most ESPs of which many marketers are not taking advantage. One such strategy is A/B Testing. What this strategy does is give you a window into the minds of your subscribers and see how they are most likely to engage with your email campaigns.
Probably the most common A/B Test is a subject line split test. It’s your email campaign’s first impression and your best shot at getting opens. How important is your subject line? Check out these stats:
What Can I A/B Test Besides Subject Lines?
A subject line A/B test is just the start. We recently sat down to discuss many other A/B tests that you can attempt. Here’s what we said:
In An A/B Test, Why Is It Important To Only Test One Element At A Time?
Now that you’ve got an idea of the various types of A/B tests that you can execute, it’s important to know how to test. Patience is key, as it’s imperative you only test one thing at a time.
Are you ready for a smarter way to engage with your customers?
Benchmark helps you do email marketing the practical way. Create an ongoing relationship with your subscribers that leads to increased sales and happier customers.