Series Posts: 理念与新知
邮件营销问卷调查的五个重要秘诀
If email marketing is all about making a connection with the people who receive your email, then there is no...
June 8, 2011
建立邮件营销许可名单的四个简单方法
Unless your calendar is stuck on 1997, you will be aware that permission email marketing is the only way to...
June 8, 2011
對於信件開啟率,你必須知道的五件事
Open rates reveal how well your emails are received and give an idea as to which periods in time evoke...
June 7, 2011
五个持续式广告应避免的错误
Email drip campaigns are one of the best ways to introduce new products to your subscribers. Giving your readers a...
June 6, 2011
6 个避免网络钓鱼诈骗及垃圾邮件的秘诀
As a small business owner, your email account is one of your most important and useful tools. Many small businesses...
May 27, 2011
自行设计 HTML 邮件的可能性与缺点
HTML is a flexible programming language capable of working its magic both on the web and in the inbox. When...
May 26, 2011
数位名片的必要性
某天,我拿出了一盒各式各样的上百张名片,然后把它们全扔进了废纸篓里,如同其他多数人一样,我没有多余的空间来堆放这些小纸片,更别说我也想不起来最近一次为了要连络企业主,而需要翻出名片来找联系方式是什么时候了。 假如我要跟某人连络,不是早就在社群媒体上加入了他们,就是可以用 GOOGLE 搜寻,有文化素养的企业主都知道这点,在社群媒体、EMAIL、GOOGLE 搜寻所统治的数字年代之下,应该对于我们寻找信息的方式已经彻底改变的这点不足为奇,数字名片与营销素材远比纸本印刷品(这点我高度推崇 Next Day Flyers,质量优良且价格实在)要来的重要许多。 数字名片的傻瓜解决方案 Twitter:有几个超简单设定数字名片的方法,可以让你快速又容易上手,展示数字名片中最受欢迎的方式就是透过 Twitter,能客制化你的背景图样来产生一份 Twitter名片,不管是企业或是个人都非常适合这方式,能让你真正地强调你的品牌,仅管 Twitter 只能放上 140 个字的内容,你在这上面所发挥的创意,能为你的企业能力发声,所以好好利用这点吧! WordPress: WordPress 不只是部落格的平台,它的各式主题能真正让用户铭记在心,从Twitter 到...
May 26, 2011
精心计划出针对放弃购物客户的宣传策略
Industry studies have proven that less than one out of every five online retailers have a cart abandonment campaign. If...
May 25, 2011
网络空间如何帮你节省时间跟金钱
Any successful small business owner recognizes the value of the old saying “time is money.” With advances in technology allowing...
May 19, 2011