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Benchmark Email's Google Sheets Integration

For marketers and business owners, finding a simple way to organize and keep track of important information is invaluable. Whether it's customer data, analytics, reporting, or budgets, an organizational tool that comes packed with several features to help them run their businesses more efficiently is an absolute must. And if the tools makes collaboration and sharing simple, it's going to be near to impossible to replace.

If all of this sounds familiar, then chances are you're currently using, or have used, Google Sheets.

Do you have a ton of email addresses to sort? Use Google Sheets. Or, do you need a simple way to manage your customer list? Google Sheets works for that, too. What if you’re looking for a tool that merges with email marketing software? Yup, you guessed it. Google Sheets.

How? Well, it depends on the email marketing automation tool you're using. With the use of Google spreadsheets coupled with Benchmark Email's unique email tools, you can automatically add contacts from your Google Sheets spreadsheet to your Benchmark Email account. This sets you up for more organization and an effortlessly effective way to send email messages to your customers.

Let's dive into how Google Sheets integrates with Benchmark Email and why it's a terrific solution for more personalized email outreach. We'll also touch on the essential requirements for this integration, so you’ll know exactly how to get started using our Google Sheets integration.

What is Google Sheets?

If you aren't as familiar with Google Sheets, here's a break down what it is.

Google Sheets is a web-based spreadsheet program developed by Google. It is part of the Google Drive productivity suite, which also includes Google Docs, Google Slides, and Google Forms. Google Sheets provides a platform for creating, editing, and sharing spreadsheets online.

Similar to other spreadsheet applications like Microsoft Excel, Google Sheets allows users to create tables of data, perform calculations, create charts and graphs, and organize and analyze data. It offers a wide range of functions and formulas to perform mathematical, statistical, and logical operations on data.

One of the key features of Google Sheets is its collaborative nature. Multiple users can simultaneously work on the same spreadsheet, making real-time edits and updates. Users can leave comments, suggest changes, and track revisions, facilitating teamwork and enabling efficient collaboration.

Google Sheets also integrates with other Google services and third-party applications, allowing users to import and export data, automate tasks with scripts, and create custom solutions using add-ons. It is accessible through a web browser and has mobile apps for both Android and iOS, making it convenient to access and work on spreadsheets from different devices.

Overall, Google Sheets is a versatile and powerful tool for managing and analyzing data, both for personal and professional use.

Why Use Google Sheets?

We've briefly covered some perks to using Google Sheets, but let's dive into more specifics as to why this tool is a must for your marketing, sales, and business toolkit.


Google Sheets is a cloud-based spreadsheet tool that enables real-time collaboration. Multiple users can work on the same sheet simultaneously, making it easy to collaborate with colleagues, clients, or team members. Users can leave comments, suggest edits, and track changes, enhancing teamwork and productivity.


Sheets can be accessed from any device with an internet connection, including computers, smartphones, and tablets. It eliminates the need for specific software installations and enables users to view, edit, and share spreadsheets on the go.

Cloud Storage and Backup

Google Sheets is part of Google Drive, which provides cloud storage for all your files. This ensures that your spreadsheets are securely stored and can be easily retrieved, even if your device is lost or damaged. Google also automatically saves your work, minimizing the risk of data loss.

Google Sheets is Automatically Saved in Your Google Drive

Don't worry about cluttering up your homepage or digging in your files to find your saved documents. Each spreadsheet you create with Google Sheets is automatically saved in your Google Drive. This makes it incredibly easy to locate important files. And, Google documents automatically save every few minutes, so you don't have to worry about your most recent updates getting lost or untracked.

Easy Sharing and Permissions

Sharing sheets with others is straightforward. You can invite specific individuals or groups via email and control their access rights (view, comment, edit). Sharing can be done internally within your organization or externally with clients, partners, or customers.

Version History and Revision Control

Google Sheets automatically tracks the revision history of a spreadsheet. This allows you to review changes made by collaborators, restore previous versions, and see who made specific modifications. It is a helpful feature for auditing and ensures data integrity.

Templates and Add-Ons

Google Sheets provides a range of pre-built templates for various purposes, such as budgets, project management, time tracking, and more. Additionally, you can enhance Sheets' functionality by integrating various add-ons available from the Google Workspace Marketplace.

Formulas and Functions

Google Sheets offers a wide array of built-in formulas and functions for data analysis, calculations, and automation. It supports complex calculations, conditional formatting, data validation, and provides statistical functions that enable you to perform sophisticated operations.

Integration With Other Google Services

Google Sheets seamlessly integrates with other Google services like Google Docs, Google Slides, and Google Forms. This integration allows you to import and export data, embed sheets in documents or presentations, and automate workflows between different applications.

Automation With Scripts

Google Apps Script, a JavaScript-based scripting platform, enables you to automate tasks, create custom functions, build add-ons, and extend the functionality of Google Sheets. This capability allows you to streamline repetitive processes and customize Sheets to meet your specific requirements.


Google Sheets is part of the free Google Workspace suite, which includes a generous amount of cloud storage and productivity tools. This makes it a cost-effective option, particularly for individuals and small businesses that do not require the advanced features of traditional spreadsheet software.

Why Choose the Benchmark Email Google Sheets Integration?

As a marketer, your goal is to reach as many people as possible with your products and services. You put a lot of time and effort into finding prospects. It would be a shame to lose those hard-earned email addresses because you didn't have an effective method for organizing and tracking them.

Also, manually sending individual emails to every prospect on your list isn't realistic. The alternative is sending the same email to everyone, and we all know that personalization is the key to conversions.

That’s why you need tools that simplify the process of reaching prospects or leads with your services. A process that allows you to automatically send personalized content to specific, segmented lists. Benchmark’s Google Sheets integration makes emailing the contacts you're tracking on Google Sheets a breeze, so you can facilitate scheduled and effective nurture with your contacts without spending tons of time setting it all up. Let's take a closer look at some of the benefits of using Benchmark Email's Google Sheets integration:

No Download Required

You need an email marketing software solution that works effectively without requiring you to download various other tools or marketing software. Benchmark Email's Google Sheets integration requires no download. Everything you need to use this integration is in your Benchmark Email account and your Google Sheets page.

No Setup Required

You would think that bringing two different programs together would require a lot of steps and setup, but nothing could be further from the truth. For the Benchmark Email and Google Sheets integration process, you are not required to carry out any detailed set up in your Gmail or Google account. As long as you have an active Benchmark Email account, you’ll be able to use our Google Sheet integration to easily access all your spreadsheets that contain contact information.

Why? Because we designed it that way. Manual setup between marketing software and your Google Sheets spreadsheet leaves room for human error. Plus, it takes time to ensure everything is done correctly. If you accidentally skip a step or get confused, your email marketing strategy’s effectiveness will ultimately suffer, costing you more issues and time to resolve those issues.

It's Free

It may be surprising that a powerful email marketing solution for businesses isn't expensive. Most email marketing services out there come with tons of bells and whistles, resulting in accumulated costs and fees. While we do have paid packages and plans available, our email marketing service also offers a free plan to users. Therefore, there are no fees to run our Google Sheets integration. All Benchmark Email accounts can freely use our email integration services.

It Imports Data with Ease

Aside from using Google Sheets to organize customer data, like emails, names, company information, etc., marketers and business owners also use Google Sheets to track customer input from surveys issued through Google Forms.

These surveys are essential because they help you better understand your customers' pain points and areas of concern. The data you pull can be used to inform your marketing strategies, product development, customer service, and nurture emails.

With our Google Sheets integration, you can segment your contacts based on their responses. You're able to gather the data in your Google Sheet and then use our email marketing software to send personalized email outreach based on that data.

You will not need to go through the rigorous process of collecting the data manually and then importing it to segment and analyze performance. Instead, Benchmark's email marketing software automatically adds what you need, making exploring the data from your Google Sheet super simple.

Want to get started with a free, easy to use email marketing tool that integrates with Google Sheets? Sign up for our free plan today and get started in minutes!