Reach Your Audience & Grow Sales in the Middle East
Insights from the email marketing experts at Benchmark Email, a global email service provider.
Why Email Marketing?
95% of businesses in the Middle East report that email is a key channel for communicating with customers.
Email marketing has an
ROI of 4200%
that’s $42 for every $1 spent!
Middle East Email Marketing by the Numbers
95% of businesses in the Middle East report that email is a key channel for communicating with customers.
1.- Open Rate:
2.- Click-Through Rate:
3.- Bounce Rate:
4.- Unsubscribe Rate:
5.- Spam Complaint Rate:
6.- Mobile vs. Desktop Opens:
7.- Conversion Rate:
Key Email Marketing Optimizations for Businesses in the Middle East
Create Mobile-First Experiences
A large segment of the Middle Eastern population accesses email on smartphones.
Create mobile-first experiences with email templates designed for mobile devices to increase readability and engagement.
Personalize
In the Middle East, where trust and relationship building are important, personalized content can increase brand loyalty.
AI-generated email copy and subject lines help create targeted messaging. Merge fields allow for personal touches in email campaigns. Finally, automated workflows can provide real-time engagement to boost sales.
Segment Subscriber Lists
The Middle East is rich in diversity. Segmenting subscriber lists allows businesses to speak directly to customers' varying needs, based on their industry, location, language, and even purchasing behavior.
Create segments based on customer engagement as well as customer contact details to optimize email marketing results.
Leverage Event Based Emails
In the Middle East, major holidays, such as Ramadan, Eid al-Fitr, Eid al-Adha, and National Days are culturally significant and can influence purchasing decisions.
Optimize email campaigns by aligning product recommendations, colors and symbolic elements to align with the spirit of the season.
Key Email Marketing Challenges in the Middle East
- Limited time for marketing efforts
- Lack of email marketing expertise
- Unverified or shrinking email lists
- Uncertainty about how to improve email results
- Low open rates and click-through rates
Leading Solutions from Benchmark Email
1. Save Time
Spend less time managing emails and more time growing your business.
- Pre-designed email templates
- Easy-to-use drag-and-drop editor
- Easy-to-build landing pages
- Automation Tools for email sequences
2. Marketing Expertise
You don’t need to be an expert to get great results.
- A/B Testing to find the best message
- List verification to clean your contacts
- Advanced analytics to measure what’s working
- Email experts and resources to provide guidance
3. Simplicity
Get started with ease—no tech skills needed.
- Step-by-step guides
- 24/7 support
Success Stories from the Middle East
Moh Sadairi
Excellent service
“Benchmark Email is easy to navigate while creating landing pages and emails. Everything is easier with the help of Benchmark Email”.
Join Thousands of Middle Eastern Businesses Already Succeeding with Benchmark Email!
Flexible pricing plans for every business
24/7 live support
Reach more customers and boost sales today
