7 Best Mailchimp Alternatives for 2025
(and Why You Might Switch)
Mailchimp has long been the go-to for email marketing. But what was once simple has become, well… not so simple. Between creeping costs, complex workflows, and features most teams never use, many marketers feel Mailchimp is more of a burden than a boost.
If that sounds familiar, you’re not alone. Many others cite “pricing” and “complexity” as top reasons they’re switching platforms.
The good news? There are plenty of Mailchimp alternatives in 2025 that make email marketing easier, faster, and more affordable. Let’s look at the seven best—starting with Benchmark Email, the platform built for busy marketers who just want to get great emails out the door without the headache.
1. Benchmark Email – Effortless Email Marketing Without the BS
If Mailchimp feels overwhelming, Benchmark Email is the antidote. Built specifically for busy marketers (tight deadlines, lean teams, limited training time), Benchmark focuses on what matters most: easy email creation, organized contact management, and crystal-clear reporting.
Key Features:
- Intuitive drag-and-drop email builder (no coding required)
- AI tools for subject lines, text editing, and even image generation
- Smart contact tagging and segmentation for targeted campaigns
- Transparent, contact-based pricing (no feature-based tiers or upsells)
Why choose it over Mailchimp?
Benchmark is purpose-built for speed and simplicity. While Mailchimp can feel like navigating a labyrinth of upsells and hidden menus, Benchmark strips away unnecessary clutter so you can create and send campaigns in minutes—not hours.
And unlike Mailchimp’s automated help center, Benchmark offers responsive human support whenever you need it.
Best for : Marketing managers, small teams, and growing businesses who want email marketing to be the easiest part of their day.
2. Constant Contact – Great for Hands-On Support
Constant Contact has been around nearly as long as Mailchimp, but it’s carved a niche as a friendly option for small businesses and nonprofits.
Key Features:
- Drag-and-drop builder with a library of templates
- Event management tools for fundraisers and local promotions
- Reliable phone and chat support for guided help
Why choose it over Mailchimp?
Mailchimp leans on self-service resources. Constant Contact, on the other hand, is ideal if you want step-by-step, human support when setting up or troubleshooting campaigns
Best for: Beginners or organizations that want personal guidance.
3. ActiveCampaign – Automation Powerhouse
When it comes to advanced marketing automation, ActiveCampaign is the heavyweight. It combines email marketing with CRM tools to deliver sophisticated, multi-step campaigns.
Key Features:
- Advanced automation and customer journeys
- Built-in CRM for sales pipeline tracking
- Deep segmentation for behavior-based targeting
Why choose it over Mailchimp?
Mailchimp’s automation options are limited unless you pay for higher tiers. ActiveCampaign excels at building sophisticated workflows—but it comes with a steeper learning curve.
Best for : Mid-sized businesses or teams experienced in automation.
4. MailerLite – Budget-Friendly and Clean
MailerLite is a fan favorite for startups, freelancers, and small teams thanks to its simplicity and affordability.
Key Features:
- Lightweight drag-and-drop editor
- Landing pages and basic automation included
- Generous free plan (up to 1,000 subscribers)
Why choose it over Mailchimp?
MailerLite keeps things lean and cost-effective, making it a great pick if you want polished campaigns without overspending.
Best for : Budget-conscious teams who just need the essentials.
5. Klaviyo – Built for eCommerce Growth
If you run an online store, Klaviyo is a serious contender. It integrates deeply with e-commerce platforms and focuses on driving revenue.
Key Features:
- Shopify, WooCommerce, and BigCommerce integrations
- Revenue-focused reporting (see which emails drive sales)
- Automations like cart recovery and product recommendations
Why choose it over Mailchimp?
Mailchimp’s e-commerce features are limited. Klaviyo is laser-focused on helping online stores maximize sales through smarter, data-driven email campaigns.
Best for : Growing eCommerce businesses.
6. Brevo (formerly Sendinblue) – Affordable Multi-Channel Marketing
Brevo goes beyond email with multi-channel messaging that includes SMS and chat—all from one platform.
Key Features:
- Email + SMS + chat capabilities
- Pay-per-email pricing (instead of per-contact)
- Built-in lightweight CRM
Why choose it over Mailchimp?
If you’re experimenting with SMS or want flexible pay-as-you-go pricing, Brevo is a cost-effective solution.
Best for : Businesses looking for email + SMS without enterprise-level pricing.
7. HubSpot Email Marketing – Best for CRM Integration
Already using HubSpot? Its email marketing tool integrates seamlessly with the CRM, aligning sales and marketing under one roof.
Key Features:
- Native CRM connection for customer data sync
- Drag-and-drop email templates
- Reporting tied directly to sales pipelines
Why choose it over Mailchimp?
If your team already lives in HubSpot, it’s a no-brainer. Everything stays connected—no syncing, exporting, or data wrangling required.
Best for : Businesses already using HubSpot’s CRM.
Mailchimp Alternatives Comparison Table
| Tool | Best For | Key Features | Starting Price |
|---|---|---|---|
| Benchmark Email | Simplicity & speed | AI email builder, tagging, segmentation | Free, then $13/month |
| Constant Contact | Hands-on support | Templates, event management | $12/month |
| ActiveCampaign | Advanced automation | Complex workflows, CRM integration | $49/month |
| MailerLite | Budget-friendly email | Automation, landing pages | Free, then $10/month |
| Klaviyo | E-commerce growth | Shopify integration, sales tracking | Free, then $20/month |
| Brevo (Sendinblue) | Multi-channel messaging | Email, SMS, chat | Free, pay-per-email |
| HubSpot Email | CRM integration | Built-in CRM, pipeline reporting | Free, premium plans available |
The Bottom Line: What’s the Best Mailchimp Alternative?
Here’s the quick breakdown:
- For speed and simplicity: Benchmark Email
- For guided help: Constant Contact
- For advanced automation: ActiveCampaign
- For budget-friendly basics: MailerLite
- For e-commerce growth: Klaviyo
- For multi-channel campaigns: Brevo
- For CRM-first teams: HubSpot
If you’re tired of bloated features and creeping costs, Benchmark Email is one of the best Mailchimp alternatives in 2025. It’s designed for busy marketers like you who want to create and send effective campaigns fast—without the fluff, without the steep learning curve, and without paying extra for “premium” basics.
Ready to make email marketing the easiest part of your day?
Start free with Benchmark Email today and see how effortless campaigns can be compared to Mailchimp.
