Skip to content

The Complete Guide to Email Marketing

Everything You Need to Take Your Email Marketing to the Next Level


Get Your Guide to Email Marketing

  • Should be Empty:

Welcome to Your Email Marketing Guidebook!

Benchmark's Complete Guide to Email Marketing is today's most comprehensive guide on email marketing. Packed full of email marketing insights, tips and tricks, this free resource will serve as a roadmap for your strategy – whether you're a seasoned pro or just getting started. We'll cover the steps you should take, the tools you should use and the most important factors to consider when promoting your business in the inbox. We promise you won't find a more thorough, informational email marketing guide, no matter what email tool you might be using!

What's Inside

  • Why Email Marketing?
  • Preparation
  • Permission and Spam
  • Increasing Engagement and Growing Your Lists
  • Segmentation, Campaigns, Automation, Content and Delivery
  • Tracking and Reporting