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Opens by Location

Metrics: Tracking & Reporting

This is one of Benchmark Email’s more unique metrics. With Opens by Location, you can view a geographic map that allows you to zoom in to see exactly where in the world your messages are being opened. This particular feature is ideal for email campaigns with a strong regional focus as it lets you track opens by country and state. It is a great metric to track if you want to know where the bulk of your customers are located or improve your marketing efforts in certain locations.