Key Takeaways
- These 23 prompts work in ChatGPT and Claude today. No special setup needed.
- The prompts cover every stage of email marketing: writing, planning, segmenting, and analyzing results.
- Copy them as-is and replace the bracketed details with your own.
- Download the full prompt pack to keep it handy without having to come back to this page.
Most “AI for email” content tells you that AI can help with email marketing(opens in new tab), then stops there. This one doesn’t. Below are 23 prompts you can copy, fill in your details, and use right now, in ChatGPT, Claude, or any other AI assistant you already have open.
They’re organized by what you’re trying to do. Jump to the section you need.
How to use these prompts (30 seconds)
Every prompt below uses brackets, such as [this], to mark what you swap in. Replace the bracketed text with your own details, such as your product, your audience(opens in new tab), or your numbers, and paste it into your AI assistant.
That’s it. You don’t need to be clever about prompting(opens in new tab). Be specific about what you want, give the assistant enough context to work with, and edit whatever it gives you before you send. The prompt is a starting point, not a finished email.
A few things that make any prompt work better: tell the assistant who your audience is, what you want readers to do after reading, and what tone fits your brand. The more context you give, the better the output.
Prompts for writing: subject lines, body copy, variants
Subject lines
1. “Write 10 subject line options for a [promotional / newsletter/announcement] email to [describe your audience]. Include variety: one curiosity-driven, one benefit-driven, one with urgency, one with a number, and one question. Keep each under 50 characters.”
2. “I have this subject line: [your subject line]. Write 5 alternatives that test different angles. One playful, one direct, one urgent, one with social proof, and one with a question.”
3. “Write a subject line for a re-engagement email to subscribers who haven’t opened in 60 days. The offer is [your offer]. Make it feel like a genuine check-in, not a hard sell.”
4. “Generate 5 preview text options to pair with this subject line: [your subject line]. Each should add information or create curiosity, not just repeat what’s in the subject.”
Body copy
5. “Write a promotional email for [product or offer]. Audience: [describe them]. Tone: [conversational/professional/warm]. Include a subject line, 150–200 words of body copy, and a CTA button label.”
6. “Write a welcome email(opens in new tab) for new subscribers who signed up for [reason or lead magnet]. Keep it under 200 words. End with one clear action for them to take.”
7. “Write a cart abandonment email(opens in new tab) for someone who left [product] in their cart. Remind them what they were looking at and make it easy to come back. No pressure tactics.”
8. “Write a post-purchase email for customers who just bought [product]. Thank them, tell them what to expect next, and include one practical tip for getting the most out of it.”
Variants and edits
9. “Here’s my email: [paste email]. Rewrite it in a shorter version. Keep it under 100 words geared toward subscribers who prefer brief messages. Keep the core message and CTA.”
10. “Take this email and rewrite it with more urgency(opens in new tab). The offer ends in 48 hours. Don’t change the core message, just dial up the time pressure: [paste email].”
11. “Write three CTA button options for this email: [paste email]. One direct, one benefit-focused, one curiosity-based.”
Prompts for planning: calendars, campaign ideas, seasonal pushes
Calendars
12. “Create an email calendar(opens in new tab) for [month] for a [describe your business]. Include at least one promotional send, one educational send, and one relationship-building send. Format as a simple table with date, email type, and topic.”
13. “We have [product launch/sale/event] on [date]. Work backward and suggest an email sequence leading up to it: what to send, how far in advance, and what each email should accomplish.”
14. “Suggest 4 email ideas for [upcoming holiday or season] that feel natural for a [type of business]. Give each a subject line and a one-line description of the angle.”
Campaign ideas
15. “I run a [type of business] and my recent emails have covered [brief descriptions]. Suggest 5 campaign ideas I haven’t tried yet. Give each a subject line(opens in new tab) and a one-sentence angle.”
16. “Design a 3-email re-engagement sequence for subscribers inactive for 90+ days. Include timing, subject lines, and a brief purpose for each email.”
17. “Write a 3-email welcome series for new subscribers to [describe your business or offer]. Email 1 on day 0, Email 2 on day 3, Email 3 on day 7. Each should have a single, clear purpose.”
Prompts for lists and segments
18. “Help me think through how to segment my list for an upcoming [promotion or launch]. My list consists of [brief description of subscribers]. What segments would you recommend and why?”
19. “Write three versions of this email for different audience segments: new subscribers, one-time buyers, and repeat customers. Keep the core offer the same but adjust the angle for each: [paste email].”
20. “Write a sunset email(opens in new tab) (a final re-engagement attempt before I remove inactive subscribers from my list). Make it honest and low-pressure. The tone should feel like a genuine goodbye, not a guilt trip.”
Prompts for reading your results
21. “Here are my email stats from last month: [paste open rate, click-through rate, unsubscribe rate, and anything else you have]. What do these numbers suggest about what’s working and what to test?”
22. “My open rates(opens in new tab) are solid, but my click-through rates are low. What are the most common causes of that gap, and what should I test first?”
23. “I ran an A/B subject line test(opens in new tab). Version A: [subject line], [X]% open rate. Version B: [subject line], [Y]% open rate. Send size: [Z] total. Is this result meaningful enough to act on, or do I need more data?”
Frequently Asked Questions
Do I need to use them exactly as written?
No. The prompts are starting points. Adjust the wording, add more context about your brand, or combine prompts to get what you need. The more specific you are, the better the output.
What if the output doesn’t sound like my brand?
Give the assistant more to work with. Paste an example of your past emails and say “write in a similar tone.” Or describe your voice: “direct and warm, no jargon, like you’re talking to a smart friend.” A quick edit pass before you send always makes a difference.
Can I use these for automated email sequences?
Yes. Prompts 16 and 17 are specifically designed for sequences. Use them to draft each email in a flow, then set up the automation in your email platform.
What’s the difference between a prompt that writes and a prompt that acts?
A writing prompt gives you text to copy and use yourself. An acting prompt (when your assistant(opens in new tab) is connected to your email platform via a connector(opens in new tab)) takes steps inside your account: pulling a segment, building a campaign, queuing a send.
About the Author:
Content Marketing Manager | Content marketing, inbound funnel, social media, email nurture | Natalie Slyman is an experienced Content Marketing Manager at Benchmark Email with a strong B2B background and a knack for crafting pillar content that boosts SEO and brand authority. She regularly shares actionable insights—from remote-work strategies to AI-powered content workflows—via blog posts and webinars tailored for busy marketers.