When you’re part of a small marketing team—or a one-person show—there’s a simple truth: time is your most valuable resource. You’re expected to manage campaigns, write copy, handle social, plan strategy, and somehow still have time to analyze results. It’s a lot. But the good news? You don’t need a massive team or a big budget to make a big impact.

The key is working smarter, not harder. By focusing on high-leverage tactics that maximize your output while minimizing your effort, you can deliver real results without burning out. In this article, we’ll explore five time-saving marketing strategies that every busy marketer should have in their back pocket.

1. Automate Your Email Marketing Workflows

Email marketing remains one of the most effective channels available, offering direct, personalized access to your audience with ROI that outperforms most other mediums. But if you’re manually sending every campaign, you’re wasting valuable time.

What to do instead:
Set up email automations that run in the background while you focus on other priorities. A few essential workflows to get started:

• Welcome series: Automatically greet new subscribers, introduce your brand, and deliver your best content up front.
• Lead nurturing: Move cold leads closer to a sale with targeted follow-up sequences.
• Re-engagement campaigns: Wake up inactive contacts with win-back offers or curated content.

Time-saving tip: Use Benchmark Email’s pre-built email automation templates to launch faster. With drag-and-drop tools and visual flows, you don’t need to be a tech wizard to create smart sequences.

2. Repurpose Content Like a Pro

Creating great content takes time, but you don’t always need to start from scratch. Repurposing your best-performing assets can stretch your content farther and save you hours of work each month.

Here’s how to do it:

• Turn a webinar into a blog post series or a downloadable guide.
• Chop up long articles into social media posts or email tips.
• Convert customer testimonials into social proof graphics or video reels.
• Use stats and quotes from case studies in newsletters and slide decks.

Why it works: Repurposing extends the life of your content, ensures consistency across channels, and helps you reach different audience segments with the same core message.

Time-saving tip: Create a “content bank” or spreadsheet where you log your top-performing assets and ideas for reuse. This will become a go-to resource when you’re short on time.

3. Use Segmentation to Send Smarter Emails

Mass blasts are fast, but they’re rarely effective. When you send everyone the same message, you end up underwhelming most of your audience. Segmentation lets you send more relevant content, which boosts engagement without requiring you to create entirely new campaigns for each person.

How to segment effectively:

• By behavior: Send follow-ups based on clicks, opens, or website visits.
• By interests: Let users self-select their preferences at sign-up.
• By lifecycle stage: Offer different messages to leads, new customers, and longtime buyers.

Time-saving tip: Use Benchmark Email’s list management and segmentation tools to group subscribers and personalize at scale automatically.

4. Schedule Social Content in Batches

Posting to social media in real time every day is a productivity killer. Instead, block off one hour per week to create and schedule all your posts ahead of time.

Here’s what batching can look like:

• Monday: Share a blog post or resource
• Wednesday: Post a customer testimonial or product tip
• Friday: Ask a question or share behind-the-scenes content

Use scheduling tools like Buffer, Later, or Hootsuite to queue posts across platforms in one sitting. You’ll maintain consistency and visibility without daily interruptions.

Time-saving tip: Pull snippets from your newsletters or blog posts to populate your social calendar—it’s repurposing, again!

5. Focus on Evergreen Campaigns

Not every campaign needs to be seasonal or one-time only. Evergreen marketing assets—like automated email sequences, landing pages, or downloadable guides—work continuously without needing constant updates.

Examples of evergreen assets:

• An email course that teaches something valuable over 5–7 days.
• A lead magnet (like a checklist or template) that solves a persistent customer problem.
• A drip campaign that highlights your most helpful content to new subscribers.

Why it matters: Once created, evergreen content works for you month after month, bringing in leads, nurturing subscribers, and boosting engagement with minimal ongoing effort.

Time-saving tip: Review your analytics quarterly to see which evergreen assets are performing best, and invest your time in promoting or updating those.

Bonus: Say “No” (Strategically)

Sometimes the best time-saving tactic is subtractive. You can’t do everything, and you don’t need to. Identify the marketing efforts that consistently underperform or soak up hours without moving the needle, and consider scaling them back or eliminating them.

Use this simple test:
Is it measurable, scalable, and aligned with your business goals? If not, let it go.

Being a small team doesn’t mean you have to think small. With the right mix of automation, strategic planning, and content optimization, you can achieve big things without working nights and weekends to get there.

Start with the tactics that feel most achievable, and build from there. Every step you take to streamline your efforts is a step toward more impact and less overwhelm.

Looking for a tool to make email automation, segmentation, and campaign management easier?
Benchmark Email was built for marketers like you—powerful, intuitive, and designed to save you time.