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The Deliverability Formula

8 Steps to Reach the Inbox

Too often, deliverability only becomes the subject of attention when things go wrong. Make your life easier with this practical 29-page free guide.

With this guide you’ll learn to:
Define the private domain best suited for your business
Add an SPF record and DKIM Authentication to protect yourself against identity theft
Clean your lists to avoid a high bounce rate and affect your reputation
Optimize your subject lines to improve your open rate
Apply the best content and design tactics to avoid spam filters


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