Targeted email lists allow you to hyper focus your email marketing campaigns on specific audiences. Yet, there’s often a confusion on what the exact benefits of a targeted email lists even are. We’re here to answer that question in a way that also helps stimulate some new ideas in how to create email campaigns.

Step One. Set-up Filters

Creating email lists starts with segmenting your audience into different categories that they’ve either opted into themselves or that you’ve placed them into. When they’re subscribing for emails, often them boxes to check into based on information you’re going to need to market to them. This can include anything from location, age, salary, career, interests, etc.

Go further. Don’t just categorize your email subscribers but work to create profiles for each of them based on interaction with your company or organization as a whole. You can further their profile by making it a point to regularly track their preferences along each engagement opportunity. When you’ve got a profile for your customers you can engage in predictive marketing that lets you anticipate needs based on buying patterns. In this way, you’re using big data strategies to better leverage your email marketing tools in order to grow your business and increase consumer loyalty.

Create sales-based campaigns

Your email marketing efforts can be reactionary. Rather than always relying on new email to send out based on what you need to do, how about sending out emails based on how customers have acted. In this case, go through and create a benchmark for something like purchase amount. Say for example that the benchmark is $500 in sales over the last month. Figure out how those clients are and then create a targeted email list that thanks them for their business, offers a coupon that catches their eye, and feature 2-3 products they can spend that coupon on. Of course, they can spend the coupon on anything but showing them a product also helps generate more sales. The thought being, “I really like this product and hey here’s a coupon to use toward it too!”

Peddle through the buying cycle

Revisit other sales or furthers the buying cycle. Popular online retailers will, for example, track what products you’ve been looking at. If you haven’t completed the sales cycle, they’ll then trigger an email marketing campaign designed to encourage you to complete the buy and make the sale. It’s not a customary email list as people always view them – which is a list at the front end. By thinking about where your customer is at either purchasing levels or the sales cycle, you can create new lists that further your conversion goals.


Take advantage of reporting tools

You can go beyond just email click-open rates. When you place links within email marketing campaigns, you can go back and see which links were clicked on. Having access to this information gives you another competitive insight into what’s motivating readers – and then you can further target future emails around that content and even around those readers.