Series Posts: Uncategorized
Customer Engagement Is The New Email
For many, just sending email to subscribers is missing the point. There is a person behind every email address and...
January 11, 2017
Year in Review: Most Important Email Marketing Developments in 2016
This year has been a major year for email marketers. It’s been a year that’s seen email marketing platforms both...
December 19, 2016
5 Psychological Elements Of A High Performing Landing Page
Have you ever considered why one landing page converts while another doesn’t? Is it the color? Is it the headline?...
December 7, 2016
Winter 2016: 3 Envy-Worthy Winter Holiday Campaigns From the UK
Christmas is around the corner and most of you are wondering how marketing and advertising are going to pop this...
November 28, 2016
Benchmark Email 足跡遍布全球
Benchmark Email takes pride in being an international business. Our headquarters are located in Los Alamitos, California and Benchmark boasts...
November 28, 2016
Gmail Gets A Game-Changing Interactive Design Update
Last month, Gmail rolled out new email features that include font, styling and CSS accessibility, complete with a support team...
November 3, 2016
How To Increase The Expected ROI For Email Marketing?
Many talk about the expected Return on Investment for email marketing being $40 per $1 spent. Although I love this...
October 10, 2016
How Do Dead Email Addresses Get Turned Into Spam Traps?
Brands that depend on email marketing always ensure that they check the spam scores of their emails before hitting the...
September 20, 2016
What Should My Expected Bounce Rate Be?
Your list of subscribers, customers and leads are worth their numbers of spreadsheet cells in gold. They are important and...
September 6, 2016