Series Posts: Uncategorized
How to Turn Your Email List into Brand Promoters
Customer acquisition and retention are the traditionally advertised benefits of email marketing. Automation software makes keeping in touch with customers...
August 10, 2017
5 Email Marketing Metrics to Watch Depending on Your Goals
Email remains one of the best ways to reach your audience. Nearly all internet users have at least one email...
August 8, 2017
Protect Your Brand with SPF Records
At 32, and in a long-term relationship, I seldom get a quiet night alone. On those rare occasions, I usually...
July 20, 2017
The Advantages of Using A Dedicated IP in Email Marketing
In this second article of our deliverability series, we’re going to be looking at the importance of using a Dedicated...
June 19, 2017
Email Verification: What, Why and How
It can come as a surprise: you sign up with a great new email service provider like Benchmark, you prepare...
June 14, 2017
Picture Perfect: Images, Hosting and Your Benchmark Email Campaigns
Let me know if this sounds familiar to you: Your pet is doing the cutest thing, or you and your...
June 5, 2017
Why You Need to be A/B Testing Your Email Campaigns
The single most honest (and infuriating) answer to nearly every marketing question is, “it depends.” That’s because there’s no one...
June 5, 2017
3 Things Every Email Marketing Specialist Should Know
Whether you’re manning the email marketing fort, training a team, or looking to hire a specialist, there are some concrete...
May 1, 2017
Our New Brand Identity
Our history Benchmark started in 2003 as a place for online marketing tools. In 2004, it switched its focus primarily to email marketing....
March 24, 2017
