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A Parade of Tradition Closes the Christmas Season

Enjoy a Spanish Holiday with Reyes Magos Email Templates

The country-wide celebration of the Three Kings visiting the newborn Jesus is one of Spain’s oldest traditions. Since 1885, Spain has celebrated with a spectacular parade, the Cabalgata de los Reyes Magos. It is a time for religious as well as family festivities. Sweets, pastries, presents, lights and nativity scenes crowd every corner, honoring the gifts of the Magi, gold, frankincense and myrrh.

The Three Kings or Three Wise Men (Casper, Melchior, Balthasar) are said to travel the streets of the cities and towns looking for the shoes left out in plain sight. On January 5, Children go to bed early and leave sweets for the kings and hay for their camels. In the morning, the sweets and hay are gone, and by the shoes are wrapped presents for the children. January 6 (Epiphany) will often begin with a cake decorated with colorful fruits (Roscón de Reyes). Sometimes a dry bean and porcelain figure will be hidden inside the cake. The figure brings good luck. The bean brings the check!

These traditions reveal a wealth of holiday fun for your email campaign or monthly newsletter. Join in the January revelry with these Reyes Magos holiday templates!

Benchmark has email templates for any occasion! Follow the link to find more.