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Why Benchmark?

Benchmark began in a small office in a medical building with three people and one desk. Now an international company, we’re here to be a part of your origin story. Benchmark puts the online marketing tools you need right at your fingertips, allowing you to connect and engage with customers new and old at every level. Take powerful features by the dozen, sophisticated list management, hundreds of email templates, ultra-precise reports and dazzling email and video email. Add in a top of the line event management tool. Registration pages, ticketing and a check-in app. Now, package all that together for an extremely affordable price. Sound appealing? That's us.

Whether you're a kitchen table operation or a major corporation, Benchmark’s online marketing tools will keep you connected to your customers and followers alike. Every aspect of Benchmark is user focused, whether it be our email marketing and event management tools to help your business grow or our top-notch support available 24/7 to help you succeed. With our suite of tools, you’ve got a one stop shop to do all your company’s online marketing.


Company History

Like all great stories, it starts with “once upon a time...”

A lot of tech companies get their start in a garage. Benchmark began with three people bumping elbows at one desk.

In 2004, the conference room was also the office ... and the lunch room ... and at the end of the day the brainstorming head quarters. Every night ideas were tossed back and forth between the general content writer, the SEO and support guy, and founder and CEO Curt Keller. The ideas were often beyond the scope of Benchmark's immediate resources, but as the nights drew on and the days advanced, the company (and its quantum of staff) built a platform of ambitious notions that, with time, would shape the identity of Benchmark.

At the start, a Christmas party was as simple an endeavor as heading to a restaurant without a reservation. The whole company fit in one booth. Years later, a holiday party requires extra chairs, appointments a week in advance, long tables and shouting across the room.

We’ve grown even bigger than that, though. Online marketing is an international opportunity for all businesses. Benchmark recognizes that, as well as the importance of being represented locally, having native speakers to assist in support and a friendly face to welcome you at any local trade shows and events. That’s why Benchmark is available in nine different languages and has offices in fifteen countries.

In late 2012, Benchmark debuted its event management tool. Email marketing is strongest when combined with other marketing channels. Events are a powerful marketing opportunity that often create important face-to-face contacts for businesses and customers. Benchmark Events understands there are many moving parts for running events. Benchmark helps you keep those plates spinning with professional and customizable event registration pages, email invitations to grow your attendance and check-in tools to monitor your attendees at the door.

Benchmark’s suite of products is just the start. At Benchmark, we also seek to be the top resource for all your business and marketing education. It starts on the Benchmark Blog and social media channels and carries through to our Ask Andy web series and the Heart of Business podcast.

Benchmark. When you need us, we'll be there.


Our Products

Benchmark Email

Benchmark Email is a global leader in email marketing, doing so by maintaining a dedication to the user experience. It isn't enough that we offer the software and the resources to enable email marketing. If the user isn't reaching their subscribers, Benchmark's job is only half done. At Benchmark, the motto is "not just delivered, received." In a fast-paced digital environment, oftentimes larger companies will leave the process of garnering opens and conversions to their users. At Benchmark, it's an interactive experience.

No other service gives you this robust, standard range of features for just $9.95 a month to start. Here are just a few:

  • List management, storage and segmentation. Split your list up for better targeting, add new email addresses, use signup boxes to gather new subscribers and more.
  • Social networking features. Boost campaign visibility across social networking platforms by adding Twitter, myspace, Facebook, Digg and other links to your email campaigns. Create instant buzz.
  • World maps of subscribers. Ever wonder where your email marketing subscribers are located? We can give you a visual.
  • On-the-nose email campaign reports. See who forwarded your email, which emails bounced and more with our real-time reports and data.
  • Google analytics-enhanced customer tracking. Use your Google Analytics account with our service and see what happens after customers click on a link in your email or newsletter. You'll see which pages customers visit, how they navigate your site, whether they abandon their shopping cart and more.
  • Hundreds of pro-designed email templates. Our design staffers are constantly creating and adding new templates to our email layout gallery. Whether you're a local real estate agent or you run a non-profit organization, we have the template for you.
  • Customizable email surveys and Web polls. Get your finger on the pulse of your audience with ultra-customizable email surveys. Create your own questions, answers and more. Automatically track answers in our reports section.

Benchmark Events

Does any of the following sound familiar to you? You’ve been pegged to take the helm for an event at your child’s school, your favorite charity or another organization. You need to raise awareness, send out invitations, sell tickets and collect the funds, keep track of registration, check everyone in at the event and 1000 other things. There’s not enough time in the day for all of it, right? Well ... with Benchmark Events, there is.

With these tools at your fingertips, you’ll play the part of a seasoned event planner with ease.

  • Event registration page. Choose from one of our many fully customizable templates. Add logos, videos, branding, maps and more.
  • Free or paid events. Sell tickets or track registration to your events. Tickets can be purchased with a credit card, PayPal or Google Wallet.
  • Email invitations. Spread the word on your events. Add your logos, videos and more to well designed invitations powered by Benchmark Email.
  • Social Media. Boost turnout and create buzz with great social media integrations.
  • Stats and Reports. With simple to read data, you can see your success. Know how your ticket sales and registration are going and how effective your promotion as been.
  • Reminder Email. Send your registrants a friendly reminder or any additional info they may need.
  • Easy Check-in. Greet your attendees at the door with printed custom name badges and check them in on a printed list of registrants.
  • Check-in by Benchmark Events. Check-in your guests using your iPhone or iPad. You can also use your camera to check-in guests with our barcode scanner.