If you’ve ever opened an email platform and immediately wanted to close it, we get it. You’re juggling a dozen other marketing tasks, managing deadlines, fielding Slack messages, and probably trying to get lunch in before 3 p.m. Email should be the easy part of your day. That’s why we rebuilt the Benchmark Email platform and created a stunning new brand(!) from scratch.

Effortless email marketing. Zero fluff. Meet the new Benchmark Email – a reimagined product built from the ground up to help busy marketers do more with less.

Let’s take a closer look.

Why redesign an already successful product?

Simple: marketers deserve better.

The email marketing landscape is full of platforms that try to be everything at once – automation engine, CRM, CMS, and digital circus. But more features don’t always mean more value. In fact, they often mean more tools to learn, more tasks on your to-do list, and more time lost to complexity.

We understand that busy marketers want to automate tasks and connect tools. But you don’t want to become an automation engineer just to send a campaign or pay for features you’ll never use.

So instead of layering new features onto old foundations, we started fresh.

The new Benchmark Email is built on modern technology, with simplicity at its core. It’s designed for performance, usability, and speed – focused on helping marketers send smarter emails, faster, without the fluff.

What makes the new Benchmark Email different?

It’s not just new. It’s completely reimagined for you – the busy marketer.

You’re not looking to become an email engineer. You just need to send high-performing campaigns that look great, hit the inbox, and don’t eat up your whole afternoon. That’s exactly what this platform delivers.

We stripped away the clutter to create a fast, intuitive, no-nonsense experience. Think clean UI, instant feedback, and tools that help, don’t hinder, your workflow.

A toolkit, not a toolbox

We set out 18 months ago to replatform with intention. We know how crowded the email market is, and we knew that to build something truly effective, we needed to stay focused on what our users (and prospective customers) were telling us. This isn’t a product packed with “maybe-someday” features. It’s streamlined with only what matters for marketers who send regularly and care about performance.

Here’s what’s in:

A powerful drag-and-drop builder: Build beautiful, mobile-ready emails with zero design skills. Pick a template or start from scratch. Either way, it’s easy.

Contact management with tagging + segmentation: Say goodbye to stale lists. Segment by behavior, tags, and more to make your messaging feel personal (without lifting a finger).

Reporting that actually makes sense: Open rates, click rates,  delivery stats  – all clearly presented so you can act on what’s working (and skip what isn’t).

Multi-user support: Collaborate with your team by adding users to your account, each with their own login. Simple setup, seamless sharing.

No fluff. Just the essentials.

Send smarter, not harder

We didn’t just include AI because it’s trendy – we made sure it actually helps you move faster.

Here’s how:

• Smart Text rewrites clunky copy, checks spelling, or adjusts tone on the fly.
• Smart Headings suggest subject lines and headers designed to convert.
• AI Image Generation alongside free stock photo libraries means instant, high-quality images every time.

Combined with our deliverability-first infrastructure, every email you send has a better shot at making it to the inbox and getting noticed.

Real people. Real answers. Really fast.

When you’re on a deadline and something isn’t working, the last thing you want is a chatbot looping you in circles like it’s auditioning for a role in customer support purgatory.

With Benchmark Email, you’ll talk to real people fast.

Our support team is made up of actual humans who understand the intricacies of email marketing and care about helping you get back to what matters. Whether you’re troubleshooting a send, wondering how segmentation works, or just need someone to walk through a feature with you, we’re here for it.

No endless search queries that take you to a dead end. No incessant AI prompts before you’re allowed to talk to someone. Just helpful answers from people who get it.

Because sometimes, you need a knowledgeable human, not a knowledge base (but we have that too!).

What’s coming next and what’s staying simple?

We know that a pared-down feature set might sound like a deal-breaker for some marketers. But for our customers, it’s a breath of fresh air.

You don’t need a clunky automation builder or a half-baked CRM. You need to get emails out the door that perform. 

With that focus in mind, we’re building every new feature thoughtfully – only when we know it will genuinely make your day easier.

Here’s what’s ahead:

• Dynamic lists to keep your contact lists current and targeted 
• Sign-up forms and pop-ups to capture contacts wherever you’re reaching them 
• Simple automations, built for common use cases. No complex diagrams here
• Third-party integrations that add value, not noise
• Continued UX improvements based on your feedback

But here’s what’s not changing: our commitment to simplicity.

We will never add a feature just to tick a box or chase a trend. This platform will always put clarity, usability, and speed first.

Who is the new platform built for – and why now?

The product is for busy marketers who send email regularly but are tired of platforms that feel like airplane cockpits.

If you:

• Want to build meaningful relationships with your customers
• Rely on email marketing to drive sales but have limited time to focus on it, are frustrated by tools that are slow, confusing, or overly complex

Then this platform was built for you.

Now is the time. Your customers expect fast, thoughtful communication, and your tools shouldn’t slow you down.

Pricing that respects your budget

We’ve also kept pricing as simple as the platform:

• Free Forever Plan: Up to 500 contacts, 2,500 emails/month, 1 user
  
• Paid Plans: Start at $37/month for 2,500+ contacts, 10x send volume, full feature access
• Add teammates: Just $15/month per user

There are no premium plans or enterprise tiers. Every paying user gets access to the full platform and full feature set. No surprises. No upcharges. Just straightforward value.

What’s next?

We’re just getting started. Like marketing itself, this platform will continue evolving – but always with intention. Every improvement we make will come back to our mission: making email marketing the easiest part of your day.

This isn’t just a new version. It’s a new standard.

And we’d love to hear from you.

• What do you want from your email marketing platform?
• What are your biggest frustrations?
• What do you think of this new, streamlined approach?

Your feedback helps shape what comes next. 

Welcome to the next generation of Benchmark Email.