Series Posts: Email Marketing
How to Do A/B Testing and Why You Should
If you’re in marketing, chances are you’ve heard about A/B testing. As for whether you’ve actually had time to put...
February 15, 2023
What Is a Good Email Marketing Open Rate?
Email marketing is just like other digital marketing tactics: even though you start each campaign with a clear goal and...
February 14, 2023
What is an Acquisition Email and Why You’re Under-Utilizing It
There’s no denying that if you don’t continually acquire new customers, your profit margins will plateau or decline. Remember: more...
February 9, 2023
7 Components of an Effective Email Header
The return on investment (ROI) of email is incredibly enticing — Litmus puts it at 3600%. However, to get that...
February 7, 2023
Don’t Let the Sun Set On Your Emails: Create A Sunset Policy.
Rejection comes in many forms. Being stood up on a date; When your boss hard passes on one of your...
February 1, 2023
How to Prioritize Email Newsletters and Send Them Consistently
With so many things to do in a day, it can be easy to lose sight of the value of...
February 1, 2023
8 of the Biggest Questions Regarding Email Marketing Answered
Did you know that you can expect a return of $40 on every $1 spent on email marketing? Email marketing...
January 31, 2023
How to Distribute Your Content Effectively
Oftentimes, content creation is such a complex process that marketers breathe a sigh of relief when they press publish, thinking...
January 30, 2023
Most Compelling Trends from Litmus Email Engagement Trends Report
When Apple launched the Mail Privacy Protection (MPP) in September 2021, marketers were unsure of the new mail client\'s impact...
January 25, 2023
