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Recurly Integration

How do you feel when you see your customers renew their subscriptions or promptly send you payment for services? If you’re like most business owners and marketers, your hearts (and bank accounts) swell with joy.

Recurly is an essential billing and subscription processing tool that helps businesses ensure reliable revenue. It's wonderful for optimizing payment, performing billing and accounting functions, and providing insights so users can offer superior customer experiences and retain customers more easily.

Ensuring recurring revenue is essential for businesses if they want to continue operating at peak performance. And when you're able to bring your revenue tool into the fold with your email marketing tool, you can implement strategies that lead to more predictable revenue.

Let’s explore the unique features and benefits of Recurly and consider why and how you can integrate Recurly with Benchmark Email.

Why Use Recurly?

No one loves having conversations around money, especially when it involves requesting overdue payments. For eCommerce sites, the solution to avoiding these awkward conversations could be as simple as evolving billing models. So, instead of relying heavily on typical credit card payments that aren't automated and require reminders and invoices, eCommerce businesses can opt for a subscription commerce approach for more reliable revenue (without the hassle).

Figuring out how to deliver top-notch services can be a no-brainer. But establishing a payment structure that lends itself to an overall positive experience for your customers and your business is more difficult. The last thing businesses want is issues with credit card payments that could negatively affect revenue flow. And if the experience around payment is unpleasant, it could lead to decreased customer trust and advocacy.

But not with Recurly! Recurly comes with several notable features that make setting up subscription commerce super easy. Some Recurly perks include:

Subscription Management

Customers love having options, especially when it comes to how they pay for services. With Recurly, businesses can create as many subscription plans as they want. And, the more payment options available to customers, the more revenue opportunity businesses will experience.

Recurly is also set up to help you manage all your items for sale with a custom catalog. You can keep track of item details, tax information, and price, so nothing gets overlooked. Oh, and want to track success? Recurly helps deliver predictable revenue by offering analytics on subscription information.

And no worries if you're constantly evolving billing practices. Recurly allows you to provide one-time purchases, recurring add-ons, and connect with other systems, so your offering is as flexible as you and your customers need it to be.

Customizable Payments

Recurly has designed a perfect system that is easy to operate, especially for evolving billing models. Be it credit card payment, ACH, invoices, PayPal, or other, you can set up processing for whichever method you prefer.

And, no matter where your customers are, you can still process their payments through Recurly. Recurly connects with global payment gateways for secure payment from all over the world.

Great Customer Experience

With an easy, seamless payment process, Recurly presents your customers with a superior customer experience. Fewer hassles and less confusion around payment can lead to happy, loyal customers that will want to advocate for your brand. With so much flexibility and no need to make adjustments once the software hook-up is complete, you can focus your time nurturing existing leads, tapping into critical customer insights, and all the other things important for growing your business.

Another excellent feature of Recurly is how it enhances customer support. You have access to an account management console so you can provide superior customer experiences.


Recurly offers analytics on revenue data and information on your subscribers' plans. Hence, you know exactly how much recurring revenue is coming in. Recurly's platform helps you set KPIs and offers a trend analysis so you can dive deep into critical customer insights to inform your lead nurture emails, future marketing strategies, and more.

Why Choose the Benchmark Email Recurly Integration?

No Download Required

Sending your Recurly contacts cart abandonment emails or other lead nurture emails doesn’t require you to download any application, tools, or resources. Navigating through our system is easy and straightforward, allowing you to nurture existing leads with ease.

You Can Grow Your List

Bring Recurly together with your email marketing software for a growing email list you can send lead nurture emails to more easily. And when your list continues to grow, so do your chances of creating more revenue.

Nurture with Ease

By adding your Recurly customers to your Benchmark email lists, you'll be able to nurture existing leads and customers without jumping around from tab to tab to pull information. When you're able to nurture your leads and existing customers with ease, you can deliver predictable revenue that guides your business to success.

It's Free

When you find a powerful email marketing solution for your business, it's like striking gold. But, when you find a solution that's totally free and allows you to nurture existing leads, send cart abandonment emails, gain critical customer insights on email engagement, and more, it's even better.

While we have paid packages and plans available, our email marketing service also offers users a free plan. Therefore, the only fees associated with our Recurly integration are whatever it may cost you to use Recurly. So, the only subscription fees you need to worry about are the ones you set up for your customers.

Requirements for Using Benchmark’s Email Marketing Software and Recurly Integration

There are no complicated requirements for using these services. Below are the essential things you need:

Sign Up For a Free Benchmark Email Account

This is a given, but you must have a Benchmark email account to use our email marketing solution. However, as previously mentioned, the process of signing up for an email account comes at no cost under our free plan. The entire process of creating and setting up the account takes less than 15 minutes.

To start, you’ll need to provide your first name, last name, phone number, and email address. You will also be required to provide your organization name, organization list size, and login information. Next, you'll need to create a password for accessing your account.

To get the most success out of our tools, you will be asked to specify what you wish to accomplish with Benchmark:

  • Connecting your eCommerce tools to Benchmark Email.
  • Sending email newsletters or cart abandonment emails to your customers.
  • Automating your email marketing process.
  • Capturing more leads and growing your sales.
  • Sign Up Process for Recurly

To begin, visit the Recurly website, and click the option to "try it free." This will take you to the registration page.

Please note that the sign-up process does not require any credit card payment. However, you will need to provide essential information for identification, like your full name, work email, and phone number.

Next, you will be required to select your country of operation, provide information about your organization and specify your job functions. The options include:

  • CEO/Founder
  • Marketing/E-Commerce
  • IT/DevOps
  • Application Development
  • Finance
  • Project Management
  • Customer Support
  • Operations
  • Consultant
  • Students

Create a password with a minimum of eight characters, which must contain at least one number. You are then required to choose your vanity URL, which can include your company name and be changed later.

At this stage, you can choose whether or not you'd like Recurly to email you. If you choose yes, Recurly will send you useful tips, videos, tutorials, and product update information. As an email marketing software company, we're big supporters of email nurture, as it leads to superior customer experiences. So, if you'd like to get the most out of Recurly, we suggest signing up for their emails.

Once you've made your decision, click on "Start Free Trial Now" to create your account.

Now it's time to set up your account. Under the “Tell Us About Your Business” tab, you can provide information about your company, like its name, subdomain, contact information, billing information, and other business essentials.

The next step - creating your first plan - allows you to offer goods and services to your customers. This section involves putting a price on your products and services so you can think about your evolving billing models.

Once the payment gateway is set up, you need to connect your merchant account. Then, you're all set to collect payments from your customers and deliver predictable revenue for your business.

Tips for Integrating Benchmark Email with Recurly

Now that you've created a Benchmark Email and Recurly account, it's time to integrate these powerful tools for email marketing success.

Please note that the number of Recurly contacts imported will be different from the projected number. Some contacts are filtered out during the uploading process, as Benchmark will remove duplicate contacts, role-based emails, blocked domains, and unsubscribed contacts.

Log in to Benchmark Email Account

Open your Benchmark Email application to begin the integration process. Select the first name option located at the top page by the right. This option will produce a dropdown. From there, select the option "Integrations." Then, select the "Get Started" option.

You'll be directed to a new page that will show the various Benchmark Email integrations. Locate and click on "Recurly" to begin the process.

Input Your Recurly Subdomain and API Key

To access the subdomain and API key, you need to log into your Recurly account. Once you log in, click on "Configuration" and then "Site Settings" from the resulting dropdown.

Open the Site Settings page and locate your Recurly subdomain. Copy the subdomain and paste it into the specified field within your Benchmark Email account.

Locate the API Key

In your Recurly account, click on "Integrations." From the dropdown, select the "API Credential" tab. Copy the API Key and paste it into the specified field within your Benchmark Email account. Click "Save & Next."

Create Your Recurly Contact List

You can select an existing list or create a new one if you are using your Benchmark account for the first time.

Add a new contact to the list and save the process. Select "Next" and choose the option to "Map Recurly Fields." This will be done according to the data field present in the Benchmark Email list. You can then select the "Go To My List" tab to check and upload the contact list.

This completes the integration process. Note that since integration is a one-time import process, you will need to upload Recurly contacts that you acquire after this point.


By using a subscription commerce app, like Recurly, you can take your payment plan and turn it into constantly evolving billing that serves your business and customers better. And by using Benchmark Email, you'll be able to nurture those customers by sending them personalized email campaigns.

Ready to more effectively nurture your Recurly customers? Get started with Benchmark Email today!