Benchmark Email Wistia Integration
Videos are engaging, and marketers know it. In fact, 87% of online marketers use video content. And with email being one of the most effective strategies out there, it makes sense for marketers and small businesses alike to incorporate videos into their overall marketing strategy.
If you're looking to add videos to your content toolkit, it's likely you've come across Wistia. Wistia is a video hosting platform. But, unlike YouTube, which is geared towards content creators, Wistia helps small businesses capitalize on creative video content to drive engagement and traffic back to their websites.
And boy does it. When you post your videos to Wistia, you can access specific information on audience engagement, which can then be used for email marketing campaigns and other marketing efforts.
Our Benchmark Email Wistia Integration makes bringing your Wisita leads into your email marketing efforts easy. Let’s see how our Wistia integration can benefit your business.
Why Use Wistia?
Still need some convincing on why Wistia is so great? We'll break it down for you.
Have Access To In-depth Analytics
A big part of any successful marketing platform is its ability to provide data and analytics on how your efforts are performing. Tracking progress and measuring ROI is essential if you want to know whether or not your audience loves your videos or if you need to change direction.
Wistia makes it easy for you to track these metrics. With its in-built analytics and video viewing data, you can measure your audience engagement by tracking the number of views and the amount of watch time you’ve racked up. You also have access to heat maps that show you which parts of your video hook your audience and which parts they skip.
Never Worry About Ads Again
If you've ever watched a video on YouTube, you're familiar with their usage of ads. Oftentimes in order to view a video, you have to sit through at least 15 seconds of an ad before being able to bypass it. This breaks up the flow for viewers and puts a barrier between them and the product or brand behind the video.
The great thing about Wistia is that it's ad-free. You can focus on creating compelling video series that your viewers will enjoy without distractions. With Wistia, you'll have their attention from the beginning of your video till the very end.
Boost Your SEO
Videos are a great way to boost SEO, and Wistia’s embedding processes result in an SEO-friendly video right on your company's site. Their embed codes are built to optimize the videos you create so they'll be easily found in search results.
Use Wistia's embedding processes to insert your Wistia videos on your website, and Google will index your web page, allowing you to enjoy all of the SEO benefits.
Why Choose Benchmark Email Wistia Integration?
Merging an email marketing tool with Wistia can make your email marketing campaigns more engaging and enjoyable for your subscribers. Here are some of the benefits of using the Benchmark Email Wistia Integration.
No Downloads Necessary
Bringing these two tools together isn't complicated or tedious. There's no download required, nor do you need any additional tools or software to use this integration.
Automatically Add Your Leads to Your Benchmark Email List
Every one-of-a-kind series or singular video you create should have an impact on your business. Otherwise, your efforts just amount to a waste of time and resources.
With the Benchmark Email Wistia Integration, you can make sure that the leads who watch your video don't slip through your grasp. You can tap into new leads from your Wistia account and send them personalized email marketing campaigns from your Benchmark email marketing platform.
Create Quality Engagement With the Power of Email Marketing
Videos are a great way to boost the engagement rate of your email campaigns.
Benchmark email provides you with a library of beautifully crafted email templates that you can embed your Wistia videos into. You can track the engagement levels of these videos and find out how videos impact your email campaign results.
Requirements For Using Benchmark’s Email Marketing Software and Wistia Integration
Follow these steps to integrate your Benchmark Email account with Wistia.
Signup For A Free Benchmark Email Account
You must have a Benchmark Email account to use our email marketing solution. However, the process of signing up for an email account comes at no cost under our free plan.
To start, you’ll need to provide your first name, last name, phone number, and email address. You will also be required to provide your organization name, your organization list size, and login information. Next, you’ll need to create a password for accessing your account.
To get the most out of our tools, you’ll be asked to specify what you wish to accomplish with Benchmark:
Create A Free Wistia Account
To create a free Wistia account, visit Wistia’s website and click on the Try for free button. You can choose to sign in with your Google or Microsoft account. Or provide your full name, work email, job title, and password. Click on the blue Create a free account button once you provide these details.
Tips For Integrating Benchmark Email With Wistia
- Log in to your Benchmark Email account.
- At the top right-hand corner of the page, click on your username and select integrations.
- Select Get Started from the bottom of the new page.
- Choose Wistia Integration from the list of integration options.
- Now, log in to your Wistia account via their website.
- Select Settings from the account drop-down menu at the top right-hand corner of the screen.
- Click API Access in the advanced section and copy the Master Token. Note that if you’ve not previously created a token, you’ll need to create a new one by clicking on New Token.
- Paste this token into your Benchmark account where prompted.
- Select the Wistia form from which you want to import contacts and the list you want to add the contacts to. You can create a new list if you don’t have one already created. Click Save & Next.
- Map Wistia fields according to the data fields in your Benchmark list. Click Save & Next. Note that the final number of imported contacts might be less than the projected number. This is due to the fact that Benchmark Email filters certain email addresses such as role-based emails, duplicates, unsubscribes, and blocked domains.
With the Benchmark Email Wistia integration, you’ll be able to combine video and email marketing to delight your subscribers and engage them throughout your marketing funnel.
Are you ready to use video to boost your email marketing performance? Sign up for Benchmark Email today.