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WooCommerce Integration For Benchmark Email

Do you own an eCommerce store? Did you set up the store using WooCommerce?

If you answered yes to both questions, then this integration is for you.

We know that email marketing remains one of the most powerful marketing strategies for an eCommerce company in this present age. But that is only if you have the right resources. Generating engagement and dealing with abandoned carts are just two of the issues you have to sort out to keep your margins high.

We know, email marketing can be frustrating. But it doesn’t have to be.

So here’s what we did.

We created Benchmark Email, an easier way for you to take care of your email marketing campaigns and interact with your customers. With our WooCommerce email marketing integration, you’ll be able to stay in touch with your customers from the moment they submit their information to you.

You'll be able to send abandoned cart emails and create high-quality engagement with your customers. And that’s not all.

Let’s get into the details of why our WooCommerce email marketing integration will be a growth driver for your eCommerce store.

Why Use WooCommerce

These are some of the reasons why you should use WooCommerce, a customizable eCommerce platform, to launch your online store.

It’s Free

In a world where there are lots of premium eCommerce software options available, it is understandable if you feel dubious about one that lets you get started for nothing.

You might be thinking:

“Would I have everything I need to make my store look professional?”

“Would I get the support and resources needed for me to grow my online business?”

The answer to both questions, and most of the ones you might come up with, is yes.

With the free WooCommerce plugin, you’ll be able to set up and design your online business, offer secure payment channels, manage your orders from wherever you are, and so much more.

And if you like extra sophistication for your store, WooCommerce doesn’t leave you hanging.

This customizable eCommerce platform has an extension marketplace where you have access to both free and paid extensions that you can use to add a little more bells and whistles to your store.

All in all, WooCommerce - unlike other options - gives you everything you need (and more) to get started with launching and growing your online business.

It’s SEO-Friendly

If you are a store owner, then you must know how impactful SEO is to your success. You need your store’s website and product to rank high on Google’s search engine result pages if you want to drive traffic

The good news is when you combine WooCommerce with your WordPress site, you’re already making it easy for your customers to locate your store online.

WordPress is an extremely SEO-friendly CMS platform. And because WooCommerce is practically built on it, it automatically makes WooCommerce an SEO-friendly platform.

This advantage already lightens your marketing burden.

It Can Be Used To Sell Anything

Are you looking for a platform that will support you even when you make changes to your business? Maybe you sell physical products now but you know that you are going to add an online course to your store in the future.

As a business owner, you want a platform that gives you the flexibility to pivot any time you feel the need to. And WooCommerce is that platform.

It was practically built for selling. It doesn’t matter if you are selling physical goods or virtual products. Or if you plan on creating a membership site or subscription service. As long as it can be sold online, then WooCommerce is a good option.

One reason why this is so is its massive extension marketplace. You can power up your store with numerous free and paid extensions that will cater to your business needs.

Through the marketplace:

  • You have access to 140 payment gateways (PayPal and Stripe are free).
  • Free and premium themes that can help you make your store stand out. We’re sure you could find one for your niche.
  • Numerous extensions to help you manage your store, and so much more.

It’s Popular

It’s not always advisable to follow the crowd. There are times when you need to stand out. But there are also times when it’s difficult to deny the truth in the face of overwhelming evidence.

We’re talking about WooCommerce’s popularity and the trust it has generated in its community.

ECommerce business owners rely on this platform to reach new customers and improve their quality of life. You can do the same, too.

But, there are other reasons why WooCommerce’s popularity is a good thing.

  • Finding WooCommerce developers and experts will be easier than most other platforms
  • You will find a vibrant community open to helping new business owners get off their feet.
  • WooCommerce is open-source. This makes it flexible and scalable, and also compatible with almost any service.

Why Choose Benchmark Email WooCommerce Integration

Benchmark Email is a robust email marketing tool that allows you to use emails to drive sales for your eCommerce store. With its intuitive drag-and-drop email builder, abandoned cart recovery capabilities, and engaging lead generation tools, you can focus less on technicalities and more on connecting with your customers.

Here are some reasons why Benchmark Email and WooCommerce are the best bet for your online store:

No Download Required

With just a few clicks, you can manage your WooCommerce store’s email marketing campaign via Benchmark Email. You do not have to download any additional software or resource to send out emails to your customers. This streamlined process makes it easy for you to get started with implementing your marketing strategy

Drive-Up Your Engagement Rates

The more your customers engage with your brand, the more likely they are to make a purchase. Email marketing is one of the best ways to make a sale, but you must focus on your email engagement rates.

Benchmark Email provides you with features that will help you increase your engagement rate. You can use our email builder to set personalized automated campaigns, like a welcome series, abandoned cart series, or follow-up series that will help you lead each customer down the sales funnel.

If you decide to use Benchmark Email with your WooCommerce store, you’ll be able to make use of our beautifully crafted email templates to send out well-timed email messages, leading to increased interaction between your brand and your customers.

Grow Your Email List Easily

Benchmark Email makes it easy to add new email subscribers to your email list. Using our lead generation tools, you can create popup forms to connect with your site's visitors at specific moments when they are less likely to resist.

Or, design forms to collect emails from customers at checkout to drive repeat purchases.

With our list management tool, you can group your email subscribers into different segments so that you always send the right message to the right people, every time.

Free Integration

Unlike most other email marketing platforms, we aim to provide you with the most cost-effective approach to achieving email marketing success. You do not have to pay anything to drive sales with our WooCommerce integration.

Although we have paid plans, using this integration is completely free for all benchmark email accounts. And when you consider that you can also get started with WooCommerce for free, the deal becomes sweeter.

Requirements For Using Benchmark Email Marketing Software And WooCommerce Integration

The only things you need to get started with Benchmark Email’s integration with WooCommerce are a Benchmark Email account and a WooCommerce account.

Here’s how to set them up.

Signup For a Free Benchmark Email Account

You must have a Benchmark email account to use our email marketing solution. However, as previously mentioned, the process of signing up for an email account comes at no cost under our free plan. The entire process of creating and setting up the account takes less than 15 minutes.

To start, you’ll need to provide your first name, last name, phone number, and email address. You will also be required to provide your organization name, your organization list size, and login information. Next, you’ll need to create a password for accessing your account.

To get the most out of our tools, you’ll be asked to specify what you wish to accomplish with Benchmark:

Create A Free WooCommerce Account

In order to use WooCommerce, you need to be running WordPress on a self-hosted site. Once you have WordPress installed, follow these steps to create and activate your WooCommerce account.

Activate WooCommerce

The easiest way to add the WooCommerce plugin to your website is to do it from within your website.

Here’s what you should do:

  • On your website, go to Dashboard > Plugins > Add New > Search Plugins.
  • Search for WooCommerce.
  • Install and activate it.

Once you achieve this, you’ll receive a Setup Wizard prompt. Follow the steps to complete the initial setup stage.

Choose A Theme

Themes determine how your store look and feel. When setting up your store, you can use a free WooCommerce theme or purchase a premium one.

Power Up Your Store

Using WooCommerce extensions, you can add functionality to your eCommerce store as you need them. WooCommerce has extensions for almost anything: shipping, payment gateways, bookings, store management, enhancements, and so on.

Each extension allows you to scale up your store as you see fit.

Tips For Integrating Benchmark Email With WooCommerce

The process of integrating your Benchmark Email account with WooCommerce is a straightforward one. This is what you need to do.

  • Log in to your WordPress account
  • Scroll down to WooCommerce and select Settings
  • Under Settings, click on the Advanced tab
  • Click on the Benchmark Email and select the options you’d like to have available
  • Also, check the opt-in field and add the text you want to display to your users
  • Input your Benchmark API key
  • Click on Sync Customers to Benchmark
  • Then save your changes

Once your WooCommerce store is connected to your Benchmark Email account, two lists will be automatically created for you.

  • WooCommerce Customers
  • WooCommerce Abandoned Carts

You can create new lists and begin to engage with your customers via emails.


As you can imagine, every one of your leads is important. We help make sure that the task of converting each one of them to a customer is made easier through our integration with WooCommerce.

So, are you ready to drive sales to your WooCommerce store? Get started with Benchmark Email for free today.