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Shireen Qudosi

Email Marketing Goal-Setting Based on Mobile User Data

Feb 11 2016, 03:00 AM by

Email Marketing Goal-Setting Based on Mobile User Data You’ve likely already begun implementing some of your email marketing goals for the first quarter. If you’ve done everything right, you’ll have taken advantage of planning your goals at the end of last year, and implementing them come January 1st. This means by now you’ll already have some data trickling in that you can use to assess the success of any initiative. And while you’ll want to run a full course to gather and assess all data on a quarterly basis, you’re also going to need to run smaller cycles on a monthly basis so you can start piecing together a bigger picture.

Posted in Email Tips

Andy Shore

Robin Chocolates: A Sweet Story

Feb 09 2016, 03:00 AM by

Heart of Business Robin Autorino was named one of the top ten chocolatiers in North America. That alone would be reason enough to learn more about Robin Chocolates and the woman behind the sweet treats. Her story only gets more interesting when you learn that she was in the Navy, thrived as a single mom in a job that afforded her a comfortable living, before turning her sights on a passion and headed to culinary school. There, the girl who had been allergic to chocolate her whole life fell in love with desserts and even learned, while interning in France, that she wasn’t allergic to all chocolate … just the mass produced products. What started as a partnership with a local flower shop for Valentine’s Day blossomed into Robin Chocolates and the awards and accolades soon followed. Listen and hear Robin’s awesome story. It shows that it’s never too late to find the right career for you. Enjoy!

Posted in Benchmark Series & Contests, Heart of Business

Andy Shore

Infographic: What Women (and Men) Want for Valentine’s Day

Feb 08 2016, 03:00 AM by

“Valentine’s Certainly many of you have long since planned your Valentine’s Day marketing campaigns. You may have inserted the reds and pinks, flowers and hearts into your template design. Some of you may have even crafted some “sweet” copy to go along with it. Did you consider to whom you should be targeting your campaigns? We put together a helpful infographic to demonstrate who is spending money on Valentine’s Day and what gifts are being purchased. These number can help craft your Valentine’s Day marketing campaigns.

Posted in Email Tips

Shireen Qudosi

Retailer Success Stories: Valentine’s Day Campaigns Aimed at Men

Feb 03 2016, 03:00 AM by

Retailer Success Stories: Valentine’s Day Campaigns Aimed at Men With Valentine’s Day around the corner, marketing managers are working hard to identify a V-day email marketing campaign.

At least, that’s what you would think. The reality for most enterprise level businesses is that they’re still lagging behind on big ticket holidays. Marketing for hot button holidays is still considered an after-thought. It’s a mistake that damages the company and keeps it from growing beyond an enterprise stage.

Posted in Email Tips

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