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Hal Licino

The 4 Primary Podcast Review Aspects

Apr 24 2014, 06:00 AM by

An inordinate number of podcasts are based upon the reviews of various products, services, digital items, tools, and just about anything that is sold just about anywhere. Whether you’re a n00bie podcaster or can trace your podcasting roots back to the nascent industry in the Nineties, you’d be well advised to brush up on the basics of podcast reviewing to ensure that you’re providing your audience the highest possible value.

Posted in Benchmark Series & Contests, Two P's in a Podcast: Preparation to Publishing

Shireen Qudosi

Interview: How One Guy Got Started with a Successful Podcast Series

Apr 23 2014, 03:00 AM by

We’re with Justin Salvato of Boxing4Free.com, the founder of site that poised itself a decade ago to teach boxing fundamentals to anyone interested – online and for free. It was a novel idea and Justin had zero marketing experience. So exactly how did he work his way to creating a mini boxing empire over the next ten years? As any fighter would agree, he did it with a combo of guts and the genuine pursuit of a passion fulfilled through a videos, a website, and a podcast.

Posted in Benchmark Series & Contests, Two P's in a Podcast: Preparation to Publishing

Hal Licino

Beware The Podcast Patent Troll

Apr 23 2014, 03:00 AM by

Back when electric lighting was a distant dream, the U.S. Patent and Trademark Office (USPTO) could be relied upon to register and uphold patents in a legitimate and sustainable manner. After all, when Mr. Bucyrus would file a patent about his corn squishing machine it would be a fairly simple task to discern that it was or was not violating the concept and design of the corn splattering machine filed earlier by Mr. McCormick. When the technological era arrived, the USPTO’s ability to define and protect patents was significantly handicapped. Today, anyone can file a patent utilizing terms that are far too broad and can then harass real or perceived violators. These entities are known as patent trolls, and it may seem difficult to believe but there is one that is threatening all podcasters claiming that the entire technology belongs to them!

Posted in Benchmark Series & Contests, Two P's in a Podcast: Preparation to Publishing

Shireen Qudosi

The 2 Reasons Why No One Cares About Your Podcast

Apr 22 2014, 06:00 AM by

Two P's in a Podcast: Preparation to PublishingPodcasts are the millennial version of “old radio”. It has the power to story-tell, to capture our imagination calling us back for each new turn of the page like those generations before us who gathered for the weekly radio broadcast. This is much unlike “new radio”, whose purpose is to entertain or fill a gap with some talking head. In fact, very few new radio programs have the capacity to pull a crowd like old radio did and podcasts do now.

Posted in Benchmark Series & Contests, Two P's in a Podcast: Preparation to Publishing

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