May 04 2015, 03:00 AM by Shireen Qudosi
When you’re marketing on multiple platforms, the question you should ask yourself is which platform are you looking to act as bait and which one is meant to act as the converter. Yet, the real question here is: are you even factoring in social media when launching an email marketing campaign? The answer to this question will mostly echo a resounding and confident yes. However, the reality is that most companies are only going as far as linking their email marketing campaign on social. There’s a whole lot more you can be doing to merge social media
marketing with email marketing.
Posted in Social Media, Email Tips
May 01 2015, 03:00 AM by Dorothy Le
Almost everything can be done online these days, and shopping is no exception. Purchasing items with just a click of a button is fast becoming the primary way to shop, and that’s why e-Commerce websites should be a business owner’s way of expanding his business. Just because customers are taking their shopping online doesn’t mean it’s time to slack off and relax for the owner. Whatever it was about the store that drew customers in in the first place should also be found on the site. This should include design of the website, customer engagement, as well as incentives to return.
Posted in New Features & Updates
Apr 30 2015, 03:00 AM by Shireen Qudosi
Signing up with a marketing, advertising, or public relations can be a pretty monumental step in your business growth. You’re going to be working with a bunch of creative cut-throat Mad Men
types, and you’re their number one star – you’re their client!
Yet, here’s the thing...
They’re not working for you. They’re working with you.
Posted in Cool Stuff for Small Businesses
Apr 29 2015, 03:00 AM by Shireen Qudosi
At this precise moment, I have exactly 48,979 emails in my Gmail account. Most of these are email marketing campaigns
. As a writer with an interest in multiple fields, I’ve long relied on emails to keep track of everything from internal communications, idea generation, and research files. I’ve been doing this before there was Pocket, Evernote, or any of the other amazing filing and bookmarking tools. In fact, email still is one of my key information archiving tools because I know there are literally hundreds of thousands of pieces of information that have been accruing since the start of my email addiction.
Posted in Cool Stuff for Small Businesses, Email Tips
Apr 28 2015, 03:00 AM by Andy Shore
We've pretty much all been on the job hunt at one point in our lives and know all the nerves that come with it. What should we wear? What should we say? Sylvie di Giusto has all those answers and more. As an Executive Image Consultant she'll teach you how to look and act any part for which you're auditioning.
Posted in Benchmark Series & Contests, Heart of Business