Sep 03 2015, 03:00 AM by Shireen Qudosi
A recent study showed the marketers are increasingly turning to video messaging
as part of their email marketing campaigns. In fact, in my last post
, we discussed the top reason why you need video email campaigns. But we’re not the only ones that feel video is a compelling mode of communication when it comes to email marketing campaigns. Here’s what other thought leaders are saying:
Posted in Email Tips
Sep 02 2015, 03:00 AM by Shireen Qudosi
Despite email marketing
still being one of the most effective means of communication to a target audience – there’s still one issue: they need to read them. Regardless of what type of audience you have, you’re battling for their attention span. If you’re in retail, then your content is image heavy. If you’re detailing with a chunk of information, then you’re straddled with a lot of text that a reader has to get through. Both scenarios would benefit from video email campaigns. The former gets another layer of creative visual assets shared with their demographic, while the later gets to stream text heavy content into more engaging media files.
Posted in Email Tips
Sep 01 2015, 03:00 AM by Andy Shore
Andrei Cherney and Aspiration understand the importance of getting an early start with financial planning and investing. With they pay what you want (or can) approach, they're targeting an under-represented corner of the market: millennials. Add to that their approach of donating a dime for every dollar earned by their company, we knew we had to have Andrei on the Heart of Business podcast to talk about Aspiration.
Posted in Benchmark Series & Contests, Heart of Business
Aug 31 2015, 03:00 AM by Andy Shore
Nobody likes feeling like they're being marketing to. That's why delivering relevant content to your audience is so essential. The best way to accomplish that is with targeting. We've teamed up with our friends at Insightpool to deliver a webinar focused on exactly that. It's called "Target Marketing: How To Hit Your Bullseye."
Posted in New Features & Updates, Social Media, Email Marketing News
Aug 28 2015, 03:00 AM by Benchmark Team
Instagram has gained a huge footing from various social media marketers thanks to its knack for connecting people. According to Forrester Research, Instagram is superior to every other social network when it comes to user engagement. Of the seven social networks reviewed, six had an engagement rate less than 0.1 %. Instagram was the only network with a user engagement rate of 4.21%.
Posted in Social Media