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Hal Licino

Brands Are Taking Over Cultural & Social Functions Of Governments

Jul 23 2014, 06:00 AM by

Snap! Crackle! Pop Culture! A Big Bowl of Marketing Fun Almost half of all the respondents of a recent poll by public relations firm APCO Worldwide stated that global brands have a larger impact on their lives than governments. In the same report, fully 60 percent stated that those brands now serve some functions in society at large which were previously the sole domain of governments. While the goal of every brand marketer is to obtain sales which reflect favorably on the bottom line of the corporation, it seems that the impact upon everyday people of these marketing strategies has expanded well beyond “Buy This” and into the realm of “Live This.” Brands in the social media age aren't just marketing through pop culture, they are actually becoming indispensable cultural and social elements.

Posted in Benchmark Series & Contests, Snap! Crackle! Pop Culture! A Big Bowl of Marketing Fun

Katrina Savell

Pop Culture Marketing: 5-Steps to Success for Companies Great and Small

Jul 23 2014, 03:00 AM by

Snap! Crackle! Pop Culture! A Big Bowl of Marketing Fun If asked a decade ago to comment on the potential for pop culture to increase sales and visibility in a marketing strategy, three things would have come to mind: mass media, big brands and big budgets. Since the mid 20th century, there are countless examples of pop culture marketing success stories involving product placement, endorsements and capitalization of brands with societal trends, sport, art and celebrities.

Posted in Benchmark Series & Contests, Snap! Crackle! Pop Culture! A Big Bowl of Marketing Fun

Hal Licino

Harley-Davidson: Dominating Motorcycling Pop Culture

Jul 22 2014, 06:00 AM by

Snap! Crackle! Pop Culture! A Big Bowl of Marketing Fun As brand marketers we are all seeking an engaged consumer base which is loyal to our products, but it can be argued that no matter how successful we may be at this task we can never reach the zenith of consumer engagement demonstrated by the venerable American motorcycle manufacturer Harley-Davidson. Harley enthusiasts are maniacally loyal to the brand to the point that the logos and symbols associated with the motorcycle are among the most popular tattoos in the world! When your customers love your brand to the point that they permanently ink your logo on their bodies you can then consider yourself a master marketer!

Posted in Benchmark Series & Contests, Snap! Crackle! Pop Culture! A Big Bowl of Marketing Fun

Hal Licino

Benefiting From Product Integration Into Popular Music

Jul 21 2014, 06:00 AM by

Snap! Crackle! Pop Culture! A Big Bowl of Marketing Fun When Janis Joplin included a track on her 1971 album Pearl which featured lyrics which asked God to buy her a Mercedes Benz since all of her friends drove Porsches, most listeners were not aware that what she had done was not just write a lyric about the absurdity of the core of American materialistic culture, but was actually launching a paradigm of product integration into popular songs! As it turns out, this form of “in lyric commercial” became a standard for popular music. In a digital download world where the conventional structure of the music industry has been turned upside down this tactic can offer considerable advantages for brand marketers who want to reach the pop music listener.

Posted in Benchmark Series & Contests, Snap! Crackle! Pop Culture! A Big Bowl of Marketing Fun

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