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Hal Licino

Crafting Knowledge Base Articles To Maximize Customer Experience

Aug 21 2014, 06:00 AM by

Customer Experience Required Most online marketers approach the prospect of having to create a knowledge base as a stultifying detailed college thesis multiplied by a thousand. The process of writing the copy for the knowledge base is not necessarily a chore which has to be approached with all the joy and anticipation reserved for your upcoming abdominal surgery. Look at your entire knowledge base as a way to provide extremely useful and practical information which your customers will appreciate when they are looking into any aspect of your brand’s offerings. A properly written knowledge base will redirect a huge workload off of your customer service department, so it can have massive bottom line effects as well as significantly improving your overall customer experience.

Posted in Benchmark Series & Contests, Customer Experience Required

Shireen Qudosi

Industry Experts Weigh in on Delivering Exceptional Customer Experience

Aug 21 2014, 03:00 AM by

Customer Experience Required Here’s the scenario: you’ve just hosted a fabulously catered dinner* for the industry’s best minds. The table is set, the flower centerpieces are exquisite, and the meal is served. Now you, as host and master of ceremonies, get to listen in on the private conversation of brilliant marketing minds as the topic of conversation shifts to creating an exceptional customer experience…

Posted in Benchmark Series & Contests, Customer Experience Required

Hal Licino

Cater To What Your Customers Trust To Build Their Experience

Aug 20 2014, 06:00 AM by

Customer Experience Required Nielsen is mostly known as the company that places a handful of boxes and diaries in the homes of precious few Americans and based on that woefully inadequate sampling determines the television ratings which drive hundreds of billions of dollars of advertising revenue. The company also provides a wealth of information about online commerce and fortunately it does so with a more sturdy statistically valid scientific approach. Its recent report on how consumers trust various forms of brand presence in a variety of mediums is of interest to all online marketers as understanding how the customer reacts to brand messaging is critical to creating the ultimate customer experience.

Posted in Benchmark Series & Contests, Customer Experience Required

Shireen Qudosi

The Devil is in the Details: Simple Ways to Creating a Personalized Customer Experience [Part 2 of 2]

Aug 20 2014, 03:00 AM by

Customer Experience Required In Part 1 of “The Devil is the in the Detail,” we covered the advantages small business owners have over their competitors when it comes to creating a great customer experience. We also covered the first half of a six part list on\ simple ways how you can do this. Add to that list with the last three dead simple ways you can part business benevolence and reap a compelling customer experience.

Posted in Benchmark Series & Contests, Customer Experience Required

Hal Licino

The Art Of Creating A Customer Experience Through Transactional Emails

Aug 19 2014, 06:00 AM by

Customer Experience Required The copy in your transactional emails is likely the most impactful text you will write as an online marketer. Some experts maintain that it has an even greater effect on your brand’s bottom line than the text on your website or social media posts. The reason for this phenomenal power of transactional emails is that the text in these missives will be seen by countless thousands of customers who have engaged your brand and thus establish the aura of your customer service. The tone of your transactional emails can have an enormous impact on your customer list churn, overall retention, and how your customer views your entire brand identity. In your quest to optimize the entire customer experience you have to pay close attention to your transactional email text!

Posted in Benchmark Series & Contests, Customer Experience Required

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