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Dorothy Le

Benchmark Email Justuno Integration

Sep 04 2015, 03:00 AM by

Benchmark Email Justuno Integration Ladies, what is the best part of purchasing an item from a cosmetic counter at the department store? The free gift with purchase of course! Sometimes, it’s not just a dainty one-ounce vial of perfume either; gifts with purchase these days can be as hefty as a whole makeup bag with at least six full-sized products. Retail stores sure know how to make their customers happy! It’s a successful method: offer them free or discount items to keep them coming back for more.

Posted in New Features & Updates

Shireen Qudosi

Top 4 Reasons You Need Video Email Campaigns

Sep 02 2015, 03:00 AM by

Top 4 Reasons You Need Video Email Campaigns Despite email marketing still being one of the most effective means of communication to a target audience – there’s still one issue: they need to read them. Regardless of what type of audience you have, you’re battling for their attention span. If you’re in retail, then your content is image heavy. If you’re detailing with a chunk of information, then you’re straddled with a lot of text that a reader has to get through. Both scenarios would benefit from video email campaigns. The former gets another layer of creative visual assets shared with their demographic, while the later gets to stream text heavy content into more engaging media files.

Posted in Email Tips

Andy Shore

Aspiration: Top Notch Investing for the Middle Class

Sep 01 2015, 03:00 AM by

Heart of Business Andrei Cherney and Aspiration understand the importance of getting an early start with financial planning and investing. With they pay what you want (or can) approach, they're targeting an under-represented corner of the market: millennials. Add to that their approach of donating a dime for every dollar earned by their company, we knew we had to have Andrei on the Heart of Business podcast to talk about Aspiration.

Posted in Benchmark Series & Contests, Heart of Business