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Shireen Qudosi

Inspired Thought Leadership From Seth Godin’s “The Icarus Deception” – Part 2

Dec 18 2014, 03:00 AM by

Inspired Thought Leadership From Seth Godin’s “The Icarus Deception” – Part 2 A discussion Godin’s thought leadership gems from his brilliant book, The Icarus Deception, started off with an in-depth look at just how the thinker defines art in business. Unlike most ground-breaking works of creative labor, Godin’s work requires us to pause to really saturate the idea he’s trying to get across. For one, Godin draws on the Greek myth of Icarus to spin an original interpretation on a classic tale about reaching new heights and stepping out of boundaries, however fatally, while at the same time encouraging us to be artists. So the underlying question many of you will have is: what do the two have to do with each other.

Posted in Cool Stuff for Small Businesses

Shireen Qudosi

Inspired Thought Leadership from Seth Godin’s “The Icarus Deception” – Part 1

Dec 17 2014, 03:00 AM by

Inspired Thought Leadership from Seth Godin’s “The Icarus Deception” – Part 1 “Fly Closer to the Sun.” – Seth Godin

Genius thought-leader and marketing guru, Seth Godin’s book The Icarus Deception is a work of art. It just so happens that the book itself talks about art – namely, the art of business. The entire work is a bow to the Greek myth of Icarus, the boy with wings built by his craftsman father who flew a little too close to the sun. However, much like Malcolm Gladwell’s David and Goliath, Godin offers a unique new perspective to this classic tale. For marketers, he offers a golden lesson, one that calls upon us to be artists and take risks – but really what he’s saying is a whole lot more powerful than just that.

Posted in Cool Stuff for Small Businesses

Andy Shore

Ace Movie Trailers with Nick Temple of Wild Card

Dec 16 2014, 03:00 AM by

Heart of Business Movie trailers are the ultimate in marketing. They've stood the test of time and even thrived in the digital age. You have to hook a viewer in a moment and tell enough without revealing too much. It's an art in and of itself. Our conversation with Nick Temple, CEO of Wild Card Creative Advertising was a great one. We talked movie trailers, marketing and everything that goes with it.

Posted in Benchmark Series & Contests, Heart of Business

Shireen Qudosi

Office Holidays: What Your Gift Says About You

Dec 11 2014, 03:00 AM by

Office Holidays: What Your Gift Says About You Holiday gift giving isn’t just about a once a year transaction. Rather, it’s an opportunity to show your team members who you are as a person. This is particularly important in cases where you’re office interaction is limited and when you’re trying to be recognized as management material. How you choose your gift can make you either the butt end of a joke, where all you’re seen as is a joke, or it can work in your favor to showcase your strengths. If strengths are all you really have, the right gift can also humanize you to your colleagues and make them see you as “one of them.” In this way, the holiday gift exchange is more of a political maneuver that just another end of year event.

Posted in Cool Stuff for Small Businesses

Shireen Qudosi

Top Holiday Gift Idea for the Office

Dec 10 2014, 03:00 AM by

Top Holiday Gift Idea for the Office One of the more stressful activities during this season’s holiday festivities is your yearly office holiday party. While it’s an opportunity ripe for creative expression, it’s also a time when there’s a magnifying glass behind which is an entire staff closely examining your gift of choice. What you ultimately decide to wrap up and place under the tree at the office is going to say a lot about who you are as a team member – and sometimes even as a leader. For the idea challenged, I’ve come up with an idea sure to get you kudos for creativity and prime you for success this holiday season.

Posted in Cool Stuff for Small Businesses

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