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Andy Shore

Benchmark Email Zapier Integration: CRMs

Feb 23 2015, 03:00 AM by

Benchmark Feature Spotlight Nobody enjoys feeling like they’re being marketed to. It makes you feel manipulated. That’s why targeted, relevant marketing is more important than it has ever been. CRM (Customer Relationship Management) allows businesses to collect data and relationship history on each individual customer and lead. This allows you to segment your lists and target the appropriate campaigns at your subscribers.

With the new Benchmark Email Zapier Integration, you can connect your Benchmark Email accounts to most of the top CRM tools out there. Benchmark Email already had great integrations with Salesforce, Zoho and Highrise, but this Zapier integration adds many more CRMs to the list.

Posted in New Features & Updates, Benchmark Series & Contests

Shireen Qudosi

The Quarterly Newsletter Your Audience Needs

Feb 20 2015, 03:00 AM by

The Quarterly Newsletter Your Audience Needs When it comes to marketing, nothing beats good old-fashioned get-in-you-hands, print. At least, nothing beats print when two things are happening. The first is that your audience is having their attention increasingly fought for in repeat attempts across multiple platforms. The second is that an older demographic still responds favorably to print; a younger demographic responds well to visually stimulating content, especially in print.

Posted in Cool Stuff for Small Businesses, Email Tips