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Jordie van Rijn

Internal Newsletters: The Underdog of Email Marketing

Jul 27 2015, 03:00 AM by

Internal Newsletters: The Underdog of Email Marketing The internal newsletter: let’s be honest, do you think of this as an essential business tool? Or rather something that arrives every so often and is undertaken by someone, you’re not sure who, in the marketing department? This latter outlook on internal emails is all too common. So, how can we transition from a away from wasting of everyone's time and treat the internal newsletter what it is: a huge opportunity.

Posted in Email Tips

Shireen Qudosi

Why Campaign-Driven Newsletters Are a Win

Jul 23 2015, 03:00 AM by

Why Campaign-Driven Newsletters Are a Win The nature of digital is changing, and this has been evident first and foremost in advertising. In advertising, you notice that people are no longer just selling a product … they’re telling a story. That approach has trickled down into content, social media and even within the hashtag of a given campaign. The best approaches to marketing are those that integrate every effort under the campaign model. So, what is the campaign model?

Posted in Email Tips

Andy Shore

Benchmark Email at RISE

Jul 22 2015, 03:00 AM by

Benchmark Email at RISE Benchmark Email is thrilled to announce that we will have a booth at RISE, a new tech conference aiming to give leaders of enterprise a place to gather and display the ways in which their companies are changing the way we live. This very special event is hosted by the team behind Web Summit and we are excited to be a part of it. Rise takes place July 31st-August 1st 2015 and will be held at the Hong Kong Convention Centre.

Posted in New Features & Updates, Email Marketing News