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Hal Licino

Obtaining Top Event Talent: It’s All About Who You Know

Sep 02 2014, 03:00 AM by

Obtaining Top Event Talent: It’s All About Who You Know As an event organizer you may be faced with the prospect of securing some top talent for your event and if you simply look up their agent and ask for availability and a cost quote, you are almost certain to end up paying “rack rate” or several times more than you would have if you had been able to take advantage of that elusive “contact.” When it comes to booking talent you can save yourself an inordinate amount of money (as well as time and aggravation) by nurturing contacts in the entertainment industry who can open doors you never even knew existed.

Posted in Event Marketing

Shireen Qudosi

Business Boot Camp: Two Things You Need to Know Today

Aug 29 2014, 06:00 AM by

Business Boot Camp: Two Things You Need to Know Today Business owners face a tall task: they have to keep up with an environment that no longer stands still. Even those with prestigious laurels can’t escape the fact that business is moving forward, pushed steadily by an explosive growth in new media. On a fundamental level, access to information has changed. The average business cannot ignore the fact that data-mining social intelligence tools are now must-haves if you want to be considered a viable competitor. On the other end, churning developments in the way people interact with each other has also forced the hand of business keep current on new technologies and ideas.

Posted in Cool Stuff for Small Businesses

Hal Licino

The Top 8 Keys To Top-Notch Event Promotions

Aug 29 2014, 03:00 AM by

The Top 8 Keys To Top-Notch Event Promotions Your upcoming event requires all the help it can get in order to rise above the competition in a crowded field. If you integrate all eight of these critical factors to achieving the best in any event’s promotional campaign, you will see the effects… in your box office totals!

Posted in Event Marketing

Shireen Qudosi

Taking Out the Middle Man: The Case Against Middle Management

Aug 28 2014, 06:00 AM by

Taking Out the Middle Man: The Case Against Middle Management I run my business from home. At present my desk faces a half wall laced with a railing. There, from above, my three-year-old will frequently pops up to dutifully inspect my activity with the most serious of faces. Of course he has no idea what I’m up to, but the routine inspections are like clockwork, along with the stone-faced disapproving look that can level most grown adults.

Posted in Cool Stuff for Small Businesses

Hal Licino

Google’s Automatic Unsubscribe Link: Boon Or Bust?

Aug 28 2014, 03:00 AM by

Google’s Automatic Unsubscribe Link: Boon Or Bust? Are you feeling overwhelmed, confused, befuddled, gobsmacked, and figure you’ll never be able to keep up with the rate of frantic change? In that case you might not be a citizen unable to cope with the pressures of living in a frenzied urban center but an online marketer having to deal with Gmail. The email service which originates from the bowels of the Grand Googleplex has certainly been trying the patience and even the sanity of online marketers with the constant developments in contextual advertisements, inbox tabs, and much more but it seems that it gets better (or worse according to your perspective) as now they have a fully automatic unsubscribe link. That had to be first in the list of email marketers wish list, right? Thanks, Google, we love you too!

Posted in Email Marketing News

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