Welcome to Benchmark!

Shireen Qudosi

10 Terrible, Awful, No Good Email Habits

May 29 2015, 03:00 AM by

10 Terrible, Awful, No Good Email Habits Email is digital communication royalty. Despite the trends that may surface among various shifting social platforms, email is that one constant that has not budged over the last twenty years. Email habits, however, are a different beast. As the way we communicate and engage each other has become more dynamic (and more demanding), the subtle art of email seems to escape a higher number of people each year.

If you’re one of those people who feels they’re not every effective with email communication, consider that it could be because of your emailing habits. In a day and age where communication happens in remote micro moments, how you communicate can make or break your business success. So stop for a moment and take inventory of your email behavior to see if you’re guilty of any of these terrible email habits.

Posted in Email Tips

Andy Shore

Top 10 Tips From Wedding & Event Planners

May 28 2015, 03:00 AM by

What to Look for in a Content Writer Twitter is a special thing. We were so inspired by our chat with Dee Gaubert of No Worries Events on the Heart of Business podcast, that we decided to reach out to some other wedding and event planners that we admire. What resulted was countless great tips and advice from some of the best the industry has to offer. It wasn't easy, but we whittled it down to the top ten tips from wedding and event planners. These are in no particular order … it was hard enough only picking ten.

Posted in Event Marketing

Shireen Qudosi

Using the Rules of Social to Increase Email Campaign Shares

May 27 2015, 03:00 AM by

Using the Rules of Social to Increase Email Campaign Shares Emails marketing tends to intimidate many business owners, but email marketing isn’t that far off from blogging and social media. Just like blogging, email campaigns require thoughtful content. And just like social media, you need to craft content that will quickly connect with your readers – and get shared.

Posted in Email Tips

Shireen Qudosi

Email Titles that Get Clicked On

May 26 2015, 03:00 AM by

Email Titles that Get Clicked On You can have the best email marketing design and content, but if your title suffers then so will your click-through rate. The fact is the first thing subscribers are going to look at is that bait called the subject line. If you’re subject line is tired and lacks imagination or a compelling reason to click, then there’s really no incentive for readers to further pursue your email.

Posted in Email Tips

Andy Shore

Make Your Events Social with Hashtags

May 21 2015, 03:00 AM by

Make Your Events Social with Hashtags For every company, the event piece of the marketing pie varies in size. For some, it’s a tiny sliver as if you were on an event marketing diet. For others the event marketing section may resemble Pac Man. No matter how big or small, it’s how you’re using all off the pieces together that makes the whole pie greater than the sum of its parts. Social media can boost your event marketing efforts in many ways. Let’s take a look at some of the ways using hashtags can expand the reach and effectiveness of your next event.

Posted in Event Marketing

More