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Andy Shore

Hard Work: The Not So Secret To Success For Jennie Kwon Designs

Dec 01 2015, 03:00 AM by

Heart of Business Jennie Kwon has quite the story and is the ultimate inspiration for following ones passions. She started out in a career in music. From there is was a complete change of pass to practice the law. After the birth of her twins, it was time for another change ... this time to jewelry. The recipe for her success? It's not magic. It's good old fashioned hard work and determination.

Posted in Benchmark Series & Contests, Heart of Business

Benchmark Team

Benchmark Email and EU Safe Harbor Certification

Nov 30 2015, 04:00 AM by

Benchmark Email and EU Safe Harbor Certification After 15 years of successful data transfer based on Safe Harbor Principles, the European courts recently rendered it illegal. Safe Harbor was one of the approaches U.S companies adopted to successfully address the concerns of data security for European citizens. A deadline has been set for the end of January for EU and US authorities to come up with an alternative, which we believe they will accomplish.

Posted in Email Marketing News

Benchmark Team

What is the US-EU Safe Harbor Program and its Importance for Doing Business?

Nov 30 2015, 03:00 AM by

What is the US-EU Safe Harbor Program and its Importance for Doing Business? The Data Protection law formulated by the European Commission in 1998 prohibits the transfer of personal data of European citizens to other countries that do not meet privacy protection standards. To comply with this directive, the U.S. Department of Commerce and the EU developed the Safe Harbor Program. It was designed to help to protect the privacy and integrity of the personal information collected and processed by U.S. companies. It allowed companies to self-certify that they would protect EU citizens’ data when transferred to servers and data centers located in U.S.

U.S companies should adhere to 7 principles for Safe Harbor certification:

Posted in Email Marketing News

Dorothy Le

Marketing Mania: Lego Slippers

Nov 25 2015, 03:00 AM by

Marketing Mania: Lego Slippers There are many things in this world that can cause us much physical pain, and stepping barefoot on a piece of Lego is pretty up there on the pain assessment scale. Well parents can finally rejoice because the Lego Company has heard their cries of pain and they just created the first ever Lego slippers. Together with French PR firm, Brand Station, these slippers come equipped with extra heavy duty padding in the insoles to protect the bottom on your feet. It is the biggest relief in past 80 years of Lego history, right?

Posted in Benchmark Series & Contests

Dorothy Le

Benchmark Email Magento Go Integration: Stay in Touch with Holiday Traffic Year-Round

Nov 23 2015, 03:00 AM by

Benchmark Email Magento Go Integration: Stay in Touch with Holiday Traffic Year-Round Customers are eager to start their online Christmas shopping and online retailers are just as excited to showcase their amazing products and can’t-missed promotions. At the same time, retailers need to make sure their site and every little function is working smoothly. There is nothing worse than scurrying to buy presents for your family and friends and then a certain button won’t work or there was no smooth transition from one feature to the next.

Posted in New Features & Updates