Welcome to Benchmark!

Hal Licino

How Non-Profit Organizations Can Master Facebook & Twitter

Oct 02 2014, 06:00 AM by

How Non-Profit Organizations Can Master Facebook & Twitter With the topsy turvy economy of the past few years, many non-profit organizations have been struggling to achieve their fundraising goals so they need all the help that they can get. Although it is accepted that every non-profit has to have an extensive social media presence, not all make the best of their social opportunities. Following these Facebook and Twitter tips can help any non-profit maximize their online efficiencies and assist with their fundraising activities.

Posted in Tips & Resources, Social Media

Shireen Qudosi

How to Stay Relevant in a Changing Marketplace

Oct 02 2014, 03:00 AM by

How to Stay Relevant in a Changing Marketplace As a business trend forecaster, one of the things I worry about from time to time is my own longevity. Having witnessed marketing and communications do a 180 from where it was 10 years ago, I’d have to be completely blind to consider that it won’t continue to shift. In that shift, we can anticipate greater expectations of skills, knowledge, education – which let’s be honest, most of us cannot keep up with. There was a great article recently in AlterNet, written by L.S. Parramore, titled “50 is the New 65: Older Americans Are Getting Booted From their Jobs and Denied New Opportunities.” I can’t help but think…in another 10 years, will 40 be the new 60? In fact, I’m so certain that Generation X will be fossilized by then, that I could write out a detailed list of the roles that will be affected and how. So the real question is, as a thought leader what do you do in order to stay relevant? What is going to make you matter in ten years?

Posted in Cool Stuff for Small Businesses

Hal Licino

The Top 20 Most Amazing Email Marketing Statistics

Oct 01 2014, 03:00 AM by

The Top 20 Most Amazing Email Marketing Statistics Every email marketer knows that their preferred form of online promotional channel is extremely effective and provides a return on investment of well over $40 for each dollar spent, but there are plenty more jaw-dropping statistics which have surfaced in recent studies which eloquently prove the astounding power and reach of this greatest of all internet marketing strategies. Check these out and have them handy the next time someone challenges you to prove your assertion that email marketing rocks the planet.

Posted in Email Marketing News, Email Tips

Hal Licino

Designing Responsive Emails & Apps For iOS 8

Sep 30 2014, 03:00 AM by

Designing Responsive Emails & Apps For iOS 8 While Windows computer users continue to struggle with the schizoid 8.1 Update interface (“I swear if I go to vertically scroll a full-size window and those #$%& Charms come up one more time, I’m going to put my fist through my #$%& screen”), Apple continues being Apple-y in its user interface design and has just premiered iOS 8. Unlike the last couple of iterations of iOS, this one “seems” to be better thought out and less likely to require massive bug fixes, but as they say “the night is young.” Whether it turns out to be flawless or have more bugs than the Insect Collection at the Smithsonian (35 million specimens in case you were asking) email marketers need to be up-to-the-minute on what the new features mean and how they can be harnessed.

Posted in Email Design & Templates, Email Tips

More