
May 21 2013, 06:00 AM by Andy Shore

Evan Rail is a beer expert. I have my own cartoon and I’d consider trading him for that title. I’d say I could try to combine them, but Seth MacFarlane and Family Guy beat me to it. Peter Griffin already exists. We sat down to discuss how one gets such a title. After all, it might be the second coolest thing a person could be dubbed (besides a knight).
Posted in Benchmark Series & Contests, Heart of Business

May 21 2013, 03:00 AM by Hal Licino

Running a successful trade show booth is easy if you follow these 15 key tips.
Posted in Benchmark Series & Contests, Event Marketing, A Series on Fortunate Events

May 20 2013, 06:00 AM by Richard Larson

Trade shows don’t have to be boring – the relentless exposition of the same thing, again and again. Some businesses really put creativity and ingenuity into their trade show booths! Take a look…
Posted in Benchmark Series & Contests, Event Marketing, A Series on Fortunate Events

May 20 2013, 03:00 AM by Andy Shore

Friday night I was scrolling through my timeline on Twitter, when I came across an all caps Kanye West tweet (as he's wont to do). It read:
NEW SONG AND VISUAL FROM MY NEW ALBUM BEING PROJECTED TONIGHT ACROSS THE GLOBE ON 66 BUILDINGS, LOCATIONS @KANYEWEST.COM
Posted in Benchmark Series & Contests, Event Marketing, A Series on Fortunate Events

May 17 2013, 06:00 AM by Andy Shore

Perhaps it’s just our recent trip to New York for the Small Business Expo or that Benchmark Events is nearing six months since it’s launch, but we’ve got events on the mind. Like a song you’ve got stuck in your head, sometimes it’s best to just lean into it. Put it on full blast. So, without further adieu I give you Benchmark Presents: A Series on Fortunate Events.
Posted in Benchmark Series & Contests, A Series on Fortunate Events