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Hal Licino

Guerrilla Superhero Movie-Linked Marketing: No Pay, Lots Of Play

Jul 24 2014, 06:00 AM by

Snap! Crackle! Pop Culture! A Big Bowl of Marketing Fun There is virtually nothing in our media soaked decade which embodies pop culture more than the superhero movie. The avalanche of marketing and endorsement tie-ins to these films has reached the point where it is literally impossible to walk through a chain fast food restaurant or department store without being assailed by multiple movie merchandising initiatives. While these formal merchandising deals cost millions to obtain from the studio there are valuable and effective guerrilla marketing strategies which can connect your brand to these popular movies ... at no cost at all!

Posted in Benchmark Series & Contests, Snap! Crackle! Pop Culture! A Big Bowl of Marketing Fun

Shireen Qudosi

Pop Culture Trend: Selfie Marketing

Jul 24 2014, 03:00 AM by

Snap! Crackle! Pop Culture! A Big Bowl of Marketing Fun As grown adults, we might be a little more than tired of the endless slush of “selfies.” Self-taken pictures, or “selfies”, mushroomed into existence alongside Smartphones, which made it easy to reverse the camera back onto yourself and snap a photo (or ten) in your best pose. Seen as annoying and egotistical by plenty of us, selfies have also been seen as a method of self-exploration by Psychology Today. NCB News went further, claiming to have discovered the science of selfies as a way to claim our identity.

Posted in Benchmark Series & Contests, Snap! Crackle! Pop Culture! A Big Bowl of Marketing Fun

Hal Licino

Brands Are Taking Over Cultural & Social Functions Of Governments

Jul 23 2014, 06:00 AM by

Snap! Crackle! Pop Culture! A Big Bowl of Marketing Fun Almost half of all the respondents of a recent poll by public relations firm APCO Worldwide stated that global brands have a larger impact on their lives than governments. In the same report, fully 60 percent stated that those brands now serve some functions in society at large which were previously the sole domain of governments. While the goal of every brand marketer is to obtain sales which reflect favorably on the bottom line of the corporation, it seems that the impact upon everyday people of these marketing strategies has expanded well beyond “Buy This” and into the realm of “Live This.” Brands in the social media age aren't just marketing through pop culture, they are actually becoming indispensable cultural and social elements.

Posted in Benchmark Series & Contests, Snap! Crackle! Pop Culture! A Big Bowl of Marketing Fun

Katrina Savell

Pop Culture Marketing: 5-Steps to Success for Companies Great and Small

Jul 23 2014, 03:00 AM by

Snap! Crackle! Pop Culture! A Big Bowl of Marketing Fun If asked a decade ago to comment on the potential for pop culture to increase sales and visibility in a marketing strategy, three things would have come to mind: mass media, big brands and big budgets. Since the mid 20th century, there are countless examples of pop culture marketing success stories involving product placement, endorsements and capitalization of brands with societal trends, sport, art and celebrities.

Posted in Benchmark Series & Contests, Snap! Crackle! Pop Culture! A Big Bowl of Marketing Fun

Hal Licino

Harley-Davidson: Dominating Motorcycling Pop Culture

Jul 22 2014, 06:00 AM by

Snap! Crackle! Pop Culture! A Big Bowl of Marketing Fun As brand marketers we are all seeking an engaged consumer base which is loyal to our products, but it can be argued that no matter how successful we may be at this task we can never reach the zenith of consumer engagement demonstrated by the venerable American motorcycle manufacturer Harley-Davidson. Harley enthusiasts are maniacally loyal to the brand to the point that the logos and symbols associated with the motorcycle are among the most popular tattoos in the world! When your customers love your brand to the point that they permanently ink your logo on their bodies you can then consider yourself a master marketer!

Posted in Benchmark Series & Contests, Snap! Crackle! Pop Culture! A Big Bowl of Marketing Fun

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