Jul 06 2015, 03:00 AM by Benchmark Team
is one of the most effective tactics for driving sales and generating new leads. Your success depends on your ability to reach your customer’s inbox. Once you hit send, your emails go through multiple testing paths. The better your reputation as a sender, the more emails get delivered into the inbox.
Posted in Email Tips
Jul 02 2015, 03:00 AM by Shireen Qudosi
The one thing that’s probably harder than writing high conversion email content
, is writing high conversion email subject lines. Subject lines can be a little tricky, even for a veteran writer. Yet, unlike email content, which can vary based on what you’re trying to convey and to who, email subject lines are actually a lot easier to write. The perfect email subject line will factor in a three part equation that considers messaging, keywords and character count.
Posted in Email Tips, Email Tips
Jul 01 2015, 03:00 AM by Shireen Qudosi
Unless you’re a professional writer and a content strategist, you’ve probably come face to face with the dread of writing high-conversion emails for your email marketing campaigns
. The first step is knowing how to approach your email subject line. Once you’ve mastered high conversion subject lines, the next step is learning how to write high conversion email content. Though how you approach content will depend on what you’re promoting and to whom, there are several time-tested practices that do not change no matter who your audience is.
Posted in Email Tips
Jun 30 2015, 03:00 AM by Andy Shore
This isn't just an Indiegogo success story ... even though it most certainly is that. It's also a lifelong dream come true, fueled by the right pieces falling into place and a whole lot of fun. Ian Britt tell us how the desire to create the perfect pogo stick has gone from hobby to a career.
Posted in Benchmark Series & Contests, Heart of Business
Jun 29 2015, 03:00 AM by Dorothy Le
Every company has some sort of tech wiz or go-to computer person to handle all things computer-related … that is if the company is already established and can afford to have their own tech guy. When you are starting out your small business for the first time, you are forced to wear almost the hats: owner, designer, accountant, administration, sales, and yes, even the tech guy.
Posted in New Features & Updates