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Hal Licino

Cater To What Your Customers Trust To Build Their Experience

Aug 20 2014, 06:00 AM by

Customer Experience Required Nielsen is mostly known as the company that places a handful of boxes and diaries in the homes of precious few Americans and based on that woefully inadequate sampling determines the television ratings which drive hundreds of billions of dollars of advertising revenue. The company also provides a wealth of information about online commerce and fortunately it does so with a more sturdy statistically valid scientific approach. Its recent report on how consumers trust various forms of brand presence in a variety of mediums is of interest to all online marketers as understanding how the customer reacts to brand messaging is critical to creating the ultimate customer experience.

Posted in Benchmark Series & Contests, Customer Experience Required

Shireen Qudosi

The Devil is in the Details: Simple Ways to Creating a Personalized Customer Experience [Part 2 of 2]

Aug 20 2014, 03:00 AM by

Customer Experience Required In Part 1 of “The Devil is the in the Detail,” we covered the advantages small business owners have over their competitors when it comes to creating a great customer experience. We also covered the first half of a six part list on\ simple ways how you can do this. Add to that list with the last three dead simple ways you can part business benevolence and reap a compelling customer experience.

Posted in Benchmark Series & Contests, Customer Experience Required

Hal Licino

The Art Of Creating A Customer Experience Through Transactional Emails

Aug 19 2014, 06:00 AM by

Customer Experience Required The copy in your transactional emails is likely the most impactful text you will write as an online marketer. Some experts maintain that it has an even greater effect on your brand’s bottom line than the text on your website or social media posts. The reason for this phenomenal power of transactional emails is that the text in these missives will be seen by countless thousands of customers who have engaged your brand and thus establish the aura of your customer service. The tone of your transactional emails can have an enormous impact on your customer list churn, overall retention, and how your customer views your entire brand identity. In your quest to optimize the entire customer experience you have to pay close attention to your transactional email text!

Posted in Benchmark Series & Contests, Customer Experience Required

Shireen Qudosi

The Devil is in the Details: Simple Ways to Create a Personalized Customer Experience [Part 1 of 2]

Aug 19 2014, 03:00 AM by

Customer Experience Required Small business owners have a definite advantage when it comes to creating a compelling customer experience. They can do what most other businesses can’t – and that’s to directly give their time and attention. Here’s where there difference lies between small business owners and their counterparts: big business can spend the money to offer amenities but those gestures are expected and often inauthentic – or taken for granted by wealthy clients. Stepping down a notch, most mid-sized businesses have surpassed their small business status and are so entrenched on scaling up, that they miss the mark on this one. For mid-sized businesses, customer experience isn’t usually a priority anymore. And that’s precisely what still makes the small business owner a contender in the marketplace; the small business owner can give exactly what customers today expect – a positive personalized customer experience.

Posted in Benchmark Series & Contests, Customer Experience Required

Hal Licino

Boost Customer Experience By Restricting Their Choices

Aug 18 2014, 06:00 AM by

Customer Experience Required Ten years ago an American psychologist wrote a book which swiftly became seminal to an entirely new approach to providing a superlative customer experience in every regard and through every channel. While conventional marketing wisdom had long taught that the best way to truly engage your customer was to provide them with a vast variety of rich choices where they could find fulfillment in selecting exactly what they wanted, Barry Schwartz argued in his book The Paragon of Choice: Why More is Less that minimizing consumer choices can actually ameliorate the customer experience by reducing the shopper’s anxieties! This may seem as heresy to online marketers raised on tossing everything but the kitchen sink at consumers but Schwartz’s book poses some very powerful arguments which are difficult to dispute.

Posted in Benchmark Series & Contests, Customer Experience Required

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