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Shireen Qudosi

Guide: Planning Out Newsletters for the Rest of the Year

Jul 29 2015, 03:00 AM by

Guide: Planning Out Newsletters for the Rest of the Year It may not be the beginning of the year, but that doesn’t mean you can’t approach the next two seasons like they are new beginnings. In the content world, it’s always a smart idea to create an editorial or publishing schedule. While it’s wonderful to have a more granular approach to this, it’s not always practical to do so. Your business objectives and resources can change through the year, which is the rule of thumb is to use the new year an opportunity to simply sketch out priorities. So, now that we’re on the precipice of fall and quickly approaching winter, it’s the ideal time to start thinking more granularly and plan out what newsletter campaigns will look like for the rest of the year.

Posted in Email Tips

Andy Shore

Mike Harvey: RISE and Shine at Hong Kong's Premier Tech Conference

Jul 28 2015, 03:00 AM by

Heart of Business When we knew that Benchmark would have a booth at RISE, in Hong Kong, we immediately sought out to talkt o someone from the event. After all, it's organized by the same team that puts on Web Summit and Collision, some of the best tech conferences in the business. Mike Harvey shared why Hong Kong was a great choice, what to expect and how they learn from each event to make the next one better than ever.

Posted in Benchmark Series & Contests, Heart of Business

Jordie van Rijn

Internal Newsletters: The Underdog of Email Marketing

Jul 27 2015, 03:00 AM by

Internal Newsletters: The Underdog of Email Marketing The internal newsletter: let’s be honest, do you think of this as an essential business tool? Or rather something that arrives every so often and is undertaken by someone, you’re not sure who, in the marketing department? This latter outlook on internal emails is all too common. So, how can we transition from a away from wasting of everyone's time and treat the internal newsletter what it is: a huge opportunity.

Posted in Email Tips

Shireen Qudosi

Why Campaign-Driven Newsletters Are a Win

Jul 23 2015, 03:00 AM by

Why Campaign-Driven Newsletters Are a Win The nature of digital is changing, and this has been evident first and foremost in advertising. In advertising, you notice that people are no longer just selling a product … they’re telling a story. That approach has trickled down into content, social media and even within the hashtag of a given campaign. The best approaches to marketing are those that integrate every effort under the campaign model. So, what is the campaign model?

Posted in Email Tips