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Andy Shore

Spotlight on Signup Forms

Dec 22 2014, 03:00 AM by

Benchmark Feature Spotlight Most email lists start in modest fashion. Family, friends ... your first few customers. We all have to start somewhere. How you grow can determine the success of your email marketing efforts. Sure, there’s always the reliable check box when making an online purchase or dropping business cards in a fish bowl in your brick and mortar location ... but signup forms are the tried and true tactic that can be anywhere potential subscribers may be.

Posted in New Features & Updates, Benchmark Series & Contests

Dorothy Le

Benchmark Email Salesforce Integration

Dec 19 2014, 03:00 AM by

Benchmark Email Salesforce Integration Salesforce, one of the world’s leading CRM systems, helps your business keep track of all your customers’ data in one centralized sales cloud. This allows you to access and delivery customer service on any device you have; whether it is on your laptop at home, or your mobile phone on the subway. It even has numerous features that will prioritize your customers by lead quality so your team can better see what should be the next step in the customer relationship.

Posted in New Features & Updates, Benchmark Series & Contests

Shireen Qudosi

Inspired Thought Leadership From Seth Godin’s “The Icarus Deception” – Part 2

Dec 18 2014, 03:00 AM by

Inspired Thought Leadership From Seth Godin’s “The Icarus Deception” – Part 2 A discussion Godin’s thought leadership gems from his brilliant book, The Icarus Deception, started off with an in-depth look at just how the thinker defines art in business. Unlike most ground-breaking works of creative labor, Godin’s work requires us to pause to really saturate the idea he’s trying to get across. For one, Godin draws on the Greek myth of Icarus to spin an original interpretation on a classic tale about reaching new heights and stepping out of boundaries, however fatally, while at the same time encouraging us to be artists. So the underlying question many of you will have is: what do the two have to do with each other.

Posted in Cool Stuff for Small Businesses

Shireen Qudosi

Inspired Thought Leadership from Seth Godin’s “The Icarus Deception” – Part 1

Dec 17 2014, 03:00 AM by

Inspired Thought Leadership from Seth Godin’s “The Icarus Deception” – Part 1 “Fly Closer to the Sun.” – Seth Godin

Genius thought-leader and marketing guru, Seth Godin’s book The Icarus Deception is a work of art. It just so happens that the book itself talks about art – namely, the art of business. The entire work is a bow to the Greek myth of Icarus, the boy with wings built by his craftsman father who flew a little too close to the sun. However, much like Malcolm Gladwell’s David and Goliath, Godin offers a unique new perspective to this classic tale. For marketers, he offers a golden lesson, one that calls upon us to be artists and take risks – but really what he’s saying is a whole lot more powerful than just that.

Posted in Cool Stuff for Small Businesses

Andy Shore

Ace Movie Trailers with Nick Temple of Wild Card

Dec 16 2014, 03:00 AM by

Heart of Business Movie trailers are the ultimate in marketing. They've stood the test of time and even thrived in the digital age. You have to hook a viewer in a moment and tell enough without revealing too much. It's an art in and of itself. Our conversation with Nick Temple, CEO of Wild Card Creative Advertising was a great one. We talked movie trailers, marketing and everything that goes with it.

Posted in Benchmark Series & Contests, Heart of Business

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