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Andy Shore

Feature Spotlight: Targeted Emailing

Jan 21 2015, 03:00 AM by

Benchmark Feature Spotlight Email marketing is kind of like archery. A bullseye would be a conversion on the goal of your email. Making a sale, getting someone to register for your events, etc. However, there are varying levels of success. Hitting the target, but not the bullseye, could mean raising brand or product awareness. Even a complete misfire, in the form of an unopened email, could just be branding in terms of a subscriber seeing your name in their inbox from time to time. Benchmark Email has introduced a way to make the whole target the bullseye. Enter Targeted Emailing.

Posted in New Features & Updates

Shireen Qudosi

The 3 Heads of a Viral Marketing Strategy

Jan 14 2015, 03:00 AM by

The 3 Heads of a Viral Marketing Strategy Ask just about any marketing manager what they’d ultimately love to see, and you can bet they’d say it’s to “go viral”. But what does going viral even mean? If you recall the most virulent marketing strategy of 2014, it would be the ALS ice bucket challenge. And when you walk away from that challenge, even months later, the one thing you can quickly recall of the tip of your tongue is some charity called ALS. That right there is marketing goal and it’s the ultimate goal of any hard working marketing department. How you get there though, is another beast entirely – and it starts with changing your understanding of the word “viral.”

Posted in Cool Stuff for Small Businesses