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Hal Licino

The Top 5 Event Marketing Mistakes To Avoid

Sep 12 2014, 03:00 AM by

The Top 5 Event Marketing Mistakes To Avoid If the fans don’t wanna come to the ballpark you can’t make ‘em. This time honored dictum should be engraved on the computer screens of all event marketers as although they might conceptualize, develop, and produce one of the greatest, finest, and most exceptionally wonderful events of all time, if no one shows up for it then it’s going to be a failure of epic proportions. Events live and die by their attendance and if you’re making any of these equally epic mistakes you might as well start preparing the burial site for your event.

Posted in Event Marketing

Shireen Qudosi

What to Look for in a Content Writer

Sep 11 2014, 06:00 AM by

What to Look for in a Content Writer One of the highest performing people on your team is your content writer. Today’s content writer has become an indispensable asset to any team, but it’s a role that’s still relatively an anomaly for managers who don’t understand exactly a content writer does ... or better yet, should be doing.

Posted in Cool Stuff for Small Businesses

Shireen Qudosi

How Brands are Marketing Themselves with Instagram

Sep 10 2014, 06:00 AM by

How Brands are Marketing Themselves with Instagram Last week I covered the marketing genius behind the ALS Ice Bucket Challenge, and afterward came across a great article titled “Why Facebook is for ice buckets, Twitter is for Ferguson.” The point being, while both platforms are relevant, they’re each used for their own purpose. The question posed by most business owners is how do you discern the value between various platforms, and it boils down to this: “Why do I need it?”

Posted in Cool Stuff for Small Businesses

Hal Licino

Adieu Authorship: Google Makes A U-Turn

Sep 10 2014, 03:00 AM by

Adieu Authorship: Google Makes A U-Turn When not too long ago Google eliminated Authorship photos, not too many wags would have foreseen the dropping of the entire Authorship program but sure enough, it’s now gone the way of the dodo bird. In a post by Google Webmaster Tools head honcho John Mueller, Google is no longer going to be presenting authorship results on their search pages and will no longer be tracking that all-important rel=author tag data. Why would Google flush a key factor that they have spent years nurturing in their search engine infrastructure and which has resulted in millions or even billions of manhours of author accommodation and setup? Simple. According to Google, users didn’t care for it.

Posted in Tips & Resources

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