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Andy Shore

Indiegogo to Can Can Wonderland

Aug 04 2015, 03:00 AM by

Heart of Business The Can Can Wonderland is an Indiegogo success story with which we were super excited to get a chance to catch up. Their vision for an artistic hub for the Twin Cities community, with a mini golf course designed by various local artists, a bar and more artsy fun. We had a ton of fun chatting with CEO, Firecracker and Ringleader Jennifer Pennington and she had some great advice to offer anyone looking to go the crowdfunding route.

Posted in Benchmark Series & Contests, Heart of Business

Andy Shore

Mobile Eyetracking in Email Marketing

Jul 31 2015, 03:00 AM by

Mobile Eyetracking in Email Marketing A while back, the good people at Edisonda reached out to us and asked if Benchmark Email would be interested in partnering on a study focused on mobile eyetracking in email marketing. As nearly 70% of all emails are opened on mobile these days, we knew it was as important as ever for a study such as this to take place. We couldn’t wait to see the results!

Posted in Email Marketing News, Email Tips

Shireen Qudosi

Guide: Planning Out Newsletters for the Rest of the Year

Jul 29 2015, 03:00 AM by

Guide: Planning Out Newsletters for the Rest of the Year It may not be the beginning of the year, but that doesn’t mean you can’t approach the next two seasons like they are new beginnings. In the content world, it’s always a smart idea to create an editorial or publishing schedule. While it’s wonderful to have a more granular approach to this, it’s not always practical to do so. Your business objectives and resources can change through the year, which is the rule of thumb is to use the new year an opportunity to simply sketch out priorities. So, now that we’re on the precipice of fall and quickly approaching winter, it’s the ideal time to start thinking more granularly and plan out what newsletter campaigns will look like for the rest of the year.

Posted in Email Tips