Sep 04 2015, 03:00 AM by Dorothy Le
Ladies, what is the best part of purchasing an item from a cosmetic counter at the department store? The free gift with purchase of course! Sometimes, it’s not just a dainty one-ounce vial of perfume either; gifts with purchase these days can be as hefty as a whole makeup bag with at least six full-sized products. Retail stores sure know how to make their customers happy! It’s a successful method: offer them free or discount items to keep them coming back for more.
Posted in New Features & Updates
Sep 03 2015, 03:00 AM by Shireen Qudosi
A recent study showed the marketers are increasingly turning to video messaging
as part of their email marketing campaigns. In fact, in my last post
, we discussed the top reason why you need video email campaigns. But we’re not the only ones that feel video is a compelling mode of communication when it comes to email marketing campaigns. Here’s what other thought leaders are saying:
Posted in Email Tips
Sep 02 2015, 03:00 AM by Shireen Qudosi
Despite email marketing
still being one of the most effective means of communication to a target audience – there’s still one issue: they need to read them. Regardless of what type of audience you have, you’re battling for their attention span. If you’re in retail, then your content is image heavy. If you’re detailing with a chunk of information, then you’re straddled with a lot of text that a reader has to get through. Both scenarios would benefit from video email campaigns. The former gets another layer of creative visual assets shared with their demographic, while the later gets to stream text heavy content into more engaging media files.
Posted in Email Tips
Sep 01 2015, 03:00 AM by Andy Shore
Andrei Cherney and Aspiration understand the importance of getting an early start with financial planning and investing. With they pay what you want (or can) approach, they're targeting an under-represented corner of the market: millennials. Add to that their approach of donating a dime for every dollar earned by their company, we knew we had to have Andrei on the Heart of Business podcast to talk about Aspiration.
Posted in Benchmark Series & Contests, Heart of Business
Aug 31 2015, 03:00 AM by Andy Shore
Nobody likes feeling like they're being marketing to. That's why delivering relevant content to your audience is so essential. The best way to accomplish that is with targeting. We've teamed up with our friends at Insightpool to deliver a webinar focused on exactly that. It's called "Target Marketing: How To Hit Your Bullseye."
Posted in New Features & Updates, Social Media, Email Marketing News