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Shireen Qudosi

Top 4 Reasons You Need Video Email Campaigns

Sep 02 2015, 03:00 AM by

Top 4 Reasons You Need Video Email Campaigns Despite email marketing still being one of the most effective means of communication to a target audience – there’s still one issue: they need to read them. Regardless of what type of audience you have, you’re battling for their attention span. If you’re in retail, then your content is image heavy. If you’re detailing with a chunk of information, then you’re straddled with a lot of text that a reader has to get through. Both scenarios would benefit from video email campaigns. The former gets another layer of creative visual assets shared with their demographic, while the later gets to stream text heavy content into more engaging media files.

Posted in Email Tips

Andy Shore

Aspiration: Top Notch Investing for the Middle Class

Sep 01 2015, 03:00 AM by

Heart of Business Andrei Cherney and Aspiration understand the importance of getting an early start with financial planning and investing. With they pay what you want (or can) approach, they're targeting an under-represented corner of the market: millennials. Add to that their approach of donating a dime for every dollar earned by their company, we knew we had to have Andrei on the Heart of Business podcast to talk about Aspiration.

Posted in Benchmark Series & Contests, Heart of Business

Benchmark Team

Lessons Learned from Top Brands on How to Rock on Instagram

Aug 28 2015, 03:00 AM by

Lessons Learned from Top Brands on How to Rock on Instagram Instagram has gained a huge footing from various social media marketers thanks to its knack for connecting people. According to Forrester Research, Instagram is superior to every other social network when it comes to user engagement. Of the seven social networks reviewed, six had an engagement rate less than 0.1 %. Instagram was the only network with a user engagement rate of 4.21%.

Posted in Social Media