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Andy Shore

Following Up After Your Event

Apr 23 2015, 03:00 AM by

Following Up After Your Event A ton of hard work and preparation goes into putting on an event. Depending on the size, it might be almost a full year of blood, sweat and tears. The day of your event often feels like the finish line. Just that one last push until you’re finished. The last of your attendees will exit and you can finally catch your breath. You know the narrative, right? Except, that’s not the end.

What you do in the aftermath of your event is just as important as the event itself. There needs to be follow up. Don’t let them forget about you once your event has ended. It’s important to stay top of mind. There’s a lifecycle to email marketing for your events and your follow up is an integral part of that.

Posted in Event Marketing

Andy Shore

Preview Text Feature

Apr 20 2015, 03:00 AM by

Preview Text Feature They say the subject line is your email campaign’s first impression. That’s true. However, with the use of a preheader you get a second chance at your first impression. The preheader is that bit of text that follows the subject line and appears in most inbox clients. Benchmark Email’s new Preview Text feature allows you a quick and easy way to manage what your subscribers will see in the preheader.

Posted in New Features & Updates

Dorothy Le

Benchmark Email Google Docs Integration

Apr 17 2015, 03:00 AM by

Benchmark Email Google Docs Integration Imagine you are in an important meeting with a very important client talking about an extremely important business proposal. You have spent weeks putting together a masterpiece of a document on how your company can benefit theirs and what amazing opportunities lie in the future. You open your laptop to pull up the document but…it never saved?! No problem, you’ll just reach for your flashdrive … oh great, you left it at home.

Posted in New Features & Updates, Benchmark Series & Contests

Shireen Qudosi

How Retail Can Benefit From Segmented Email Marketing

Apr 16 2015, 03:00 AM by

How Retail Can Benefit From Segmented Email Marketing Email marketing is most often used in journalism and marketing industries – however the most profitable industry for email marketing is retail. By far, email marketing encourages the highest rate of conversion within the retail sector. The fact is that today’s consumer landscape needs customization and exposure – two things that email marketing excels at, especially when you’re utilizing list segmentation. And the one industry that’s ripe to benefit from this equation is retail.

Posted in Cool Stuff for Small Businesses, Email Tips