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Shireen Qudosi

In 2015, the Challenge is Increasing Productivity without Losing Your Soul

Jan 28 2015, 03:00 AM by

In 2015, the Challenge is Increasing Productivity without Losing Your Soul We’ve all heard the tired workplace phrases like “optimize your time” and “prioritize your tasks,” and you’ve especially heard this if you’re in a bustling start up with a mountain of work teetering toward an avalanche. The challenge we’re faced with is to perform the impossible, to prioritize our time and optimize tasks when there just aren’t enough work hours in the day. If you factor in meetings, fielding questions, answering email and so on, the fact remains that you have a pretty limited bandwidth in which to actually work. And with productivity being a relentless buzzword in 2015 as it was in 2014, the question I predict that is going to run the gauntlet this year is: how do you increase productivity without losing your soul?

Posted in Cool Stuff for Small Businesses, Benchmark Series & Contests

Andy Shore

Feature Spotlight: Targeted Emailing

Jan 21 2015, 03:00 AM by

Benchmark Feature Spotlight Email marketing is kind of like archery. A bullseye would be a conversion on the goal of your email. Making a sale, getting someone to register for your events, etc. However, there are varying levels of success. Hitting the target, but not the bullseye, could mean raising brand or product awareness. Even a complete misfire, in the form of an unopened email, could just be branding in terms of a subscriber seeing your name in their inbox from time to time. Benchmark Email has introduced a way to make the whole target the bullseye. Enter Targeted Emailing.

Posted in New Features & Updates