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Andy Shore

Make Your Events Social with Hashtags

May 21 2015, 03:00 AM by

Make Your Events Social with Hashtags For every company, the event piece of the marketing pie varies in size. For some, it’s a tiny sliver as if you were on an event marketing diet. For others the event marketing section may resemble Pac Man. No matter how big or small, it’s how you’re using all off the pieces together that makes the whole pie greater than the sum of its parts. Social media can boost your event marketing efforts in many ways. Let’s take a look at some of the ways using hashtags can expand the reach and effectiveness of your next event.

Posted in Event Marketing

Andy Shore

Ghost Adventures' Jay Wasley: Busting Fears in Life and Business

May 19 2015, 03:00 AM by

Heart of Business Jay Wasley is an investigator on the TV show Ghost Adventures and runs his own production company as well. While it was fun to scare up some ghost talk, he was an incredible wealth of advice on how to pursue your passions in life and in business. He balances the jobs that pay the bills with the things that he's always dreamed of creating. Listen if you're a fan of the show or if you're looking for a little inspiration to follow your own road less taken.

Posted in Benchmark Series & Contests, Heart of Business

Dorothy Le

Justuno Integrates with Benchmark Email

May 18 2015, 03:00 AM by

Justuno Integrates with Benchmark Email If you are not incorporating behavioral targeting in your email marketing strategy, then you are not doing email marketing right. These days, we can’t just mass send the same generic cold emails to everyone in hopes that we will gain their business. The right marketer would know their customer’s needs and actions, and will customize their marketing for each customer.

Posted in New Features & Updates