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Hal Licino

The Top 20 Most Amazing Email Marketing Statistics

Oct 01 2014, 03:00 AM by

The Top 20 Most Amazing Email Marketing Statistics Every email marketer knows that their preferred form of online promotional channel is extremely effective and provides a return on investment of well over $40 for each dollar spent, but there are plenty more jaw-dropping statistics which have surfaced in recent studies which eloquently prove the astounding power and reach of this greatest of all internet marketing strategies. Check these out and have them handy the next time someone challenges you to prove your assertion that email marketing rocks the planet.

Posted in Email Marketing News, Email Tips

Hal Licino

Designing Responsive Emails & Apps For iOS 8

Sep 30 2014, 03:00 AM by

Designing Responsive Emails & Apps For iOS 8 While Windows computer users continue to struggle with the schizoid 8.1 Update interface (“I swear if I go to vertically scroll a full-size window and those #$%& Charms come up one more time, I’m going to put my fist through my #$%& screen”), Apple continues being Apple-y in its user interface design and has just premiered iOS 8. Unlike the last couple of iterations of iOS, this one “seems” to be better thought out and less likely to require massive bug fixes, but as they say “the night is young.” Whether it turns out to be flawless or have more bugs than the Insect Collection at the Smithsonian (35 million specimens in case you were asking) email marketers need to be up-to-the-minute on what the new features mean and how they can be harnessed.

Posted in Email Design & Templates, Email Tips

Shireen Qudosi

The 80/20 Rule of Communication

Sep 29 2014, 06:00 AM by

The 80/20 Rule of Communication What do you say when people ask how they should get in touch with you? Do you have a preferred method of contact, and if so what does that say about you? The 80/20 rule of communication is based on my own experience with what works and what doesn’t, and it boils down to this: 80% of your communication should take place online, whether via email or social media. The other 20 percent can go to either phone or in person conversations.

Posted in Cool Stuff for Small Businesses

Hal Licino

Designing Responsive Emails For The iPhone 6 & 6 Plus

Sep 29 2014, 03:00 AM by

Designing Responsive Emails For The iPhone 6 & 6 Plus Even though the new iPhone 6 and 6 Plus are packed with technological innovation it’s a shame that there is a single image embedded in the minds of every iPhone lover and hater: The very first purchaser of an iPhone 6 standing outside the New York City Apple Store, where he had been camped out since the Carter Administration, proudly opening the box in front of the world’s amassed journalists and promptly having it fall to smash on the sidewalk below. Although this “duh!” moment has become a part of iPhone 6 lore this new device has more lessons for email marketers and app developers than just “be careful when you open the box” as Apple has rewritten the resolution rules … again.

Posted in Email Design & Templates, Email Tips

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