Welcome to Benchmark!

Dorothy Le

Marketing Mania: Beyonce

Aug 01 2014, 03:00 AM by

Marketing Mania Guess what, celebrities?! There are many more things you can post on your Instagram account than just pictures of your #fitspiration and #nofilter sunsets. You can actually use it to promote your upcoming album! Beyonce did it, and to enormous success! Let us all take a look how the star took marketing into her own hands without the use of traditional PR.

Posted in Benchmark Series & Contests

Hal Licino

Asking The Right Questions In Your Post-Event Audience Survey

Jul 31 2014, 06:00 AM by

Asking The Right Questions In Your Post-Event Audience Survey It’s easy to get lost in “the fog of war” in the preparations and implementation of a complex event and lose perspective on the essential reason for your promoting and producing the event in the first place. Although nearly all events have some financial prerequisites and goals which are measured in dollars and cents, the essence of the value of each event is how it satisfies the audience’s expectations. How do you find out how your event was viewed by your audience? Ask them!

Posted in Event Marketing

Shireen Qudosi

Decoding the Difficult Employee

Jul 31 2014, 03:00 AM by

Decoding the Difficult Employee The only thing tougher than a challenging client, is a challenging employee. A difficult client can usually be managed, but a difficult employee can be a gremlin to your business. They’re usually the cause of unproductive dissent, rifts in collaboration, and poor workplace atmosphere. However, all challenging employees aren’t cut of the same cloth. Here’s how to identify two lesser-known types and how to deal with them.

Posted in Cool Stuff for Small Businesses

Hal Licino

Gain The Advantages Of The Post-Event Debriefings

Jul 30 2014, 06:00 AM by

Gain The Advantages Of The Post-Event Debriefings A common misconception is that event management comes to a close once the event itself is finished and over with. A literally immense amount of effort goes into preparing and running the event, so why would you want to continue working once it’s over? Conducting a staff debriefing session, for example, provides a critical insight into the workings of the entire event and is as indispensable a procedure as gaining feedback from all the attendees and following up on all channels. Implementing a few critical practices focusing on the post-event debriefing will provide invaluable data which you can use in your subsequent events as well as keeping the enthusiasm of all participants and stakeholders running high.

Posted in Event Marketing

Shireen Qudosi

The Art of Dealing with Challenging Clients

Jul 30 2014, 03:00 AM by

The Art of Dealing with Challenging Clients I recently had a chat with a friend who’s been dealing with a very difficult client all summer long. The conversation triggered a review of my own past experiences with challenging clients and the advice I wish I could go back and give myself. First and foremost, think that there’s really no such thing as a challenging client. There are however clients that you may not have figured out yet, and clients that require you to step up your own game.

Posted in Cool Stuff for Small Businesses

More