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Shireen Qudosi

Using the Rules of Social to Increase Email Campaign Shares

May 27 2015, 03:00 AM by

Using the Rules of Social to Increase Email Campaign Shares Emails marketing tends to intimidate many business owners, but email marketing isn’t that far off from blogging and social media. Just like blogging, email campaigns require thoughtful content. And just like social media, you need to craft content that will quickly connect with your readers – and get shared.

Posted in Email Tips

Shireen Qudosi

Email Titles that Get Clicked On

May 26 2015, 03:00 AM by

Email Titles that Get Clicked On You can have the best email marketing design and content, but if your title suffers then so will your click-through rate. The fact is the first thing subscribers are going to look at is that bait called the subject line. If you’re subject line is tired and lacks imagination or a compelling reason to click, then there’s really no incentive for readers to further pursue your email.

Posted in Email Tips

Andy Shore

Make Your Events Social with Hashtags

May 21 2015, 03:00 AM by

Make Your Events Social with Hashtags For every company, the event piece of the marketing pie varies in size. For some, it’s a tiny sliver as if you were on an event marketing diet. For others the event marketing section may resemble Pac Man. No matter how big or small, it’s how you’re using all off the pieces together that makes the whole pie greater than the sum of its parts. Social media can boost your event marketing efforts in many ways. Let’s take a look at some of the ways using hashtags can expand the reach and effectiveness of your next event.

Posted in Event Marketing

Andy Shore

Ghost Adventures' Jay Wasley: Busting Fears in Life and Business

May 19 2015, 03:00 AM by

Heart of Business Jay Wasley is an investigator on the TV show Ghost Adventures and runs his own production company as well. While it was fun to scare up some ghost talk, he was an incredible wealth of advice on how to pursue your passions in life and in business. He balances the jobs that pay the bills with the things that he's always dreamed of creating. Listen if you're a fan of the show or if you're looking for a little inspiration to follow your own road less taken.

Posted in Benchmark Series & Contests, Heart of Business