Welcome to Benchmark!

Hal Licino

The Most Insightful Millennial Marketing Statistics

Sep 15 2014, 06:00 AM by

Young Money: Millenials In Business & Marketing Millennials are an exceptionally unique demographic group, as they are the first to be raised in an era of instantaneous and universal information access. Given that they are the single most sought-after demographic group by email and social media marketers everywhere, any insight which may be garnered into the way that they relate to the online world can be extremely valuable. These top statistics drawn by a recent study by Barkley Research can be applied to the further comprehension of the Millennial mindset in order to craft marketing campaigns which most closely adhere to their requirements and preferences.

Posted in Benchmark Series & Contests, Young Money: Millenials In Business & Marketing

Andy Shore

Young Money: Millenials In Business & Marketing

Sep 15 2014, 03:00 AM by

Young Money: Millenials In Business & Marketing “In my day, we had to walk to school ... barefoot ... uphill ... BOTH WAYS!” It’s a story many of us have heard time and time again. The way things once were. How we have it so much better now. For me, and other millennials, we’re often told we’re soft, not as good, entitled ... you name it. Like it or not, the millennials are here to stay.

Posted in Benchmark Series & Contests, Young Money: Millenials In Business & Marketing

Hal Licino

The Top 5 Event Marketing Mistakes To Avoid

Sep 12 2014, 03:00 AM by

The Top 5 Event Marketing Mistakes To Avoid If the fans don’t wanna come to the ballpark you can’t make ‘em. This time honored dictum should be engraved on the computer screens of all event marketers as although they might conceptualize, develop, and produce one of the greatest, finest, and most exceptionally wonderful events of all time, if no one shows up for it then it’s going to be a failure of epic proportions. Events live and die by their attendance and if you’re making any of these equally epic mistakes you might as well start preparing the burial site for your event.

Posted in Event Marketing

Shireen Qudosi

What to Look for in a Content Writer

Sep 11 2014, 06:00 AM by

What to Look for in a Content Writer One of the highest performing people on your team is your content writer. Today’s content writer has become an indispensable asset to any team, but it’s a role that’s still relatively an anomaly for managers who don’t understand exactly a content writer does ... or better yet, should be doing.

Posted in Cool Stuff for Small Businesses

More