Perhaps it’s just our recent trip to New York for the Small Business Expo or that Benchmark Events is nearing six months since it’s launch, but we’ve got events on the mind. Like a song you’ve got stuck in your head, sometimes it’s best to just lean into it. Put it on full blast. So, without further adieu I give you Benchmark Presents: A Series on Fortunate Events.

Busy week here at Benchmark. We launched our brand new Emails That Do Work series, which you’ll read more about below. I’ll also be at our booth at the Small Business Expo in New York this week. If you’re as busy as I’ve been, we’ve got all the blog goings on right here in one place for y’all. Enjoy!

This week I will be joining a few members of the Benchmark team at our booth at the Small Business Expo in New York. We were at the one in Los Angeles and had a ton of fun. This time around, it will be a whirlwind trip for us. We’ll be in New York for less than 24 hours total. That means a lot of being on a plane in a short amount of time. I downloaded a couple of movies to watch on the plane, but I know my attention span probably won’t allow for me to get through both movies in a row. There will be plenty of listening to music (and I might even socialize with my coworkers too). So, here is the Benchmark 5: New Albums to Listen to This Spring ... and Beyond!

The motto used to “slow and steady win’s the race.” Applied to a business perspective, it taught entrepreneurs to build their business brick by brick – that success meant waking up everyday to do the same thing, and once you’ve made it you keep doing the same thing. This is the ‘elephant’ mindset; the mindset of the company that keeps moving forward with one set goal, a company that isn’t thwarted by changes in the landscape.

Hi, and welcome to my first blog series! Today, and once a month, we are going to get together and take a look at some Emails That Do Work. That is, some of the best designed or attention-grabbing emails from the Benchmark Community. We’ll highlight aspects that contribute to their success, showcase our favorite user designs and talk tips on how to optimize your own emails. Let’s get started!