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Shireen Qudosi

The 2 Things You Need to Know to Build a Perfect Marketing Team

Sep 22 2014, 06:00 AM by

The 2 Things You Need to Know to Build a Perfect Marketing Team Forming a team can be tough. Forming a marketing team can seem like an impossible task. Marketing managers face a daunting challenge here. First, marketing itself has become so diversified that you really need to understand what’s required to succeed. The second challenge comes in a messy little package called EQ (emotional intelligence). It’s an area that still relatively uncharted territory by managers who feel that a perfect team involves perfectly compliant drone-bots – rather than real people with real ideas. Should a marketing manager float through these two challenges, they still risk facing surmounting conflict – one that they have very little control over.

Posted in Cool Stuff for Small Businesses

Hal Licino

Going Native: The Best Way To Develop Your Ap

Sep 22 2014, 03:00 AM by

Going Native: The Best Way To Develop Your Ap Primary brand apps have long gone native so it is time for your app to go beyond hybridity and become a 100% native app as well? It may seem like an onerous and foreboding task to take the plunge into full native apps especially when so many online marketers are relying on HTML5 hybrids, headless browsers, and the whole range of “not quite native” apps. Let’s face it, it’s far better to have a hybrid than no app whatsoever but keep in mind that “there’s nothing like the real thing” and when you offer your customers the full range of benefits of the native app experiences, you too may become a fan of the advantages that only 100% native apps can offer.

Posted in Tips & Resources

Hal Licino

Can Millennials Tolerate Very High Email Send Frequencies?

Sep 19 2014, 03:00 AM by

Young Money: Millenials In Business & Marketing It may surprise some online brand email marketers in sectors where sending a newsletter once a month is the standard, but many major international etailer brands focusing on Millennials fire off email missives three or more times per week! When applied in a manner which caters to the Millennials’ penchant for rapid fire information, this process results not only in bottom line sales, but in churn rates which are often far less than experienced by the companies which send out monthly newsletters to older generations. Are the extremely frequent sends the best approach for your brand, or would reaching these excessive send levels force most of your customers (Millennial and otherwise) to unsubscribe en masse?

Posted in Benchmark Series & Contests, Young Money: Millenials In Business & Marketing

Shireen Qudosi

How to Craft the Perfect Millennial Marketing Campaign

Sep 18 2014, 06:00 AM by

Young Money: Millenials In Business & Marketing If you’re trying to figure out how to market to Millennials, then perhaps the best place to start is by seeing who’s already doing it with heralded success.

Let’s start with the hospitality industry, which is already seeing millennials opt-out from hotels in exchange for an Airbnb room. To compete, Marriott Hotels began offering their customers social perk points. According to a Mobile Commerce Daily article by Michelle Saettler, titled “Marriott rewards social connoisseurs in exchange for shares,” Marriott offers rewards members the ability to “instantly collect points through liking, tweeting, posting and checking-in on social media.” Called “PlusPoints”, the rewards program encourages (especially millennial) customers to engage in the way they’re accustomed too – through social networks. It’s a similar game plan to the one picked up by Victoria’s Secret and Sephora, both of whom are connecting customers socially and offering perk points.

Posted in Benchmark Series & Contests, Young Money: Millenials In Business & Marketing

Hal Licino

The Top 5 Ways To Engage Millennials

Sep 18 2014, 03:00 AM by

Young Money: Millenials In Business & Marketing Millennials have been saddled with a lot of monikers and not all of them are exactly complimentary, unless you think that being called Lazy, Indecisive, Narcissistic, and Entitled is in any way a reflection of a positive compliment. Even though those opinions are little more than nasty stereotyping, there is no escaping the fact that Millennials are a very different generation than the one which preceded them, and given their massive economic power, they merit not only the attention but the respect of marketers everywhere. Millennials want to be approached in extremely specific ways, and an online marketer who adheres to these top five ways to engage this generation is well on the way to achieving success in a very difficult market.

Posted in Benchmark Series & Contests, Young Money: Millenials In Business & Marketing

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