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Hal Licino

What Marketers Can Learn From How Easter Got Re-Branded

Apr 18 2014, 03:00 AM by

What Marketers Can Learn From How Easter Got Re-BrandedWhether or not you’re a Christian or even believe in any form of theology, the historical facts surrounding the celebration of Easter are fascinating and surprisingly relevant to our everyday lives. Although he had no direct creative input on Easter or how we celebrate it today, a 1st century man by the name of Saul of Tarsus (later known as Saint Paul) laid the groundwork for all of modern Christianity and the festivals that followed. Saint Paul managed this feat by using some remarkably “advanced” strategies which today would be known as… I hope you’re sitting down … re-branding!

Posted in Tips & Resources

Shireen Qudosi

The Jedi, the Mini-Me, and the Swordsmith’s Apprentice: Forging Tomorrow’s Leaders

Apr 17 2014, 06:00 AM by

The Jedi, the Mini-Me, and the Swordsmith’s Apprentice: Forging Tomorrow’s LeadersIn epic organizational mismanagement, the job of sourcing leaders has slipped to HR. Some HR departments are smart enough to outsource this task to professional recruitment and development firms. Others rely on hiring leaders externally, not excluding ruthless headhunting and poaching. Very few hire from within. Fewer still cultivate them.

Posted in Tips & Resources, Cool Stuff for Small Businesses

Hal Licino

The Top Five Easter Email Marketing Strategies

Apr 17 2014, 03:00 AM by

The Top Five Easter Email Marketing StrategiesWhen you look around at the other parents keeping an eye on their children at the Easter Day Egg Hunt, you won’t necessarily know which ones attended Christian Mass that morning, and which ones did not because they’re Jewish, Confucianists, Jainists, or even outright Atheists. Simply because your belief system does or does not center on Christianity does not have any effect on how the trappings of Easter are celebrated. Just like Christmas, Easter has become an universal festival in North America and the ability of integrating the features of this celebration into your email marketing will have a powerful impact on your second quarter bottom line.

Posted in Email Tips

Shireen Qudosi

Game of Thrones Inspired Leadership Hacks

Apr 16 2014, 06:00 AM by

Game of Thrones Inspired Leadership HacksIn a Game of Thrones analogy on leadership, leaders would be the “Maesters” or “the King’s Hand” rather than the king himself. Possessing the quintessential ability to see beyond immediate problems and constraints that come with bureaucratic titles (like that of ‘king’), these types are better equipped to handle problems and advise solutions. And today’s leaders are no different. Your job as a leader is to be exactly that wizard, though instead of alchemy and manipulation, you use ‘hacks.’

Posted in Tips & Resources, Cool Stuff for Small Businesses

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