Dec 11 2013, 09:00 AM by Shireen Qudosi
The one thing I’ve noticed in 2013 is just how quickly trends are cementing into standardized practices. A couple years ago, you’d see trends last a couple of years before being the norm; before that, it would take a good three to five years. Today, trends seem to be moving at lightening speed. What was a trend a couple months ago, is now already the new standard of doing things. Take advertising for instance. Earlier this year I talked about a new marketing trend for small business owners – one that encouraged a personal narrative highlighting the individual business owner. The idea was to develop a business marketing video that focused on your personality and your life, with the product or service being secondary. While that’s still the go-to strategy for small business and now already the norm, big business has evolved and cemented the concept for a larger scale: change the entire course of the industry’s conversation about the product.
Posted in Tips & Resources, Cool Stuff for Small Businesses
Dec 11 2013, 06:00 AM by Dorothy Le
Just like a lot of you guys do, I like to go on YouTube or Google a movie’s cool behind-the-scenes clips and interviews with the actors on their role in the film. When it is for a Disney movie? Oh man … there is something about that classic intro when the blue sky zooms out to a grand castle and then shimmery fairy dust arcs over it to the background of “When You Wish Upon a Star,” and then it dives into the up and coming film’s sneak peeks. You know that what you are about to witness is something magical.
Posted in Cool Stuff for Small Businesses, Entertainment
Dec 11 2013, 03:00 AM by Jennifer Perez
Call me an artifact from the days of yore, but I love, love, love paper to-do lists. While working from home, I’ve tried calendars on my desktop, task-tracking on my iPhone and even setting up somewhat harsh-sounding alerts on my iPad. While I recognized the value in these technological helpers, I ultimately found that nothing beat a page on my basic yellow legal-pad, covered with bullet points, blocky writing and brown rings from the bottom of my coffee mug. Here’s how I optimized my paper task lists and started really getting things done.
Posted in Benchmark Series & Contests, Remote Control
Dec 10 2013, 09:00 AM by Richard Vohsing
For week two of our “How I would do email marketing if” series, lets dive into the recently popular business model of daily deals. As usual, let’s focus on the 4 steps of building your marketing platform:
- Building your list
- Monitoring Engagement
Posted in Email Tips
Dec 10 2013, 06:00 AM by Dorothy Le
By now, your email marketing tree is growing bigger and stronger by the day, flower buds are starting to bloom, and all the other surrounding trees are starting to take notice. So far, so good! You have all the know-how needed to maintain your tree. Maybe it’s a good time to plant another tree next to it to add to your collection!
Posted in Cool Stuff for Small Businesses, Benchmark Series & Contests