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Hal Licino

Can Millennials Tolerate Very High Email Send Frequencies?

Sep 19 2014, 03:00 AM by

Young Money: Millenials In Business & Marketing It may surprise some online brand email marketers in sectors where sending a newsletter once a month is the standard, but many major international etailer brands focusing on Millennials fire off email missives three or more times per week! When applied in a manner which caters to the Millennials’ penchant for rapid fire information, this process results not only in bottom line sales, but in churn rates which are often far less than experienced by the companies which send out monthly newsletters to older generations. Are the extremely frequent sends the best approach for your brand, or would reaching these excessive send levels force most of your customers (Millennial and otherwise) to unsubscribe en masse?

Posted in Benchmark Series & Contests, Young Money: Millenials In Business & Marketing

Shireen Qudosi

How to Craft the Perfect Millennial Marketing Campaign

Sep 18 2014, 06:00 AM by

Young Money: Millenials In Business & Marketing If you’re trying to figure out how to market to Millennials, then perhaps the best place to start is by seeing who’s already doing it with heralded success.

Let’s start with the hospitality industry, which is already seeing millennials opt-out from hotels in exchange for an Airbnb room. To compete, Marriott Hotels began offering their customers social perk points. According to a Mobile Commerce Daily article by Michelle Saettler, titled “Marriott rewards social connoisseurs in exchange for shares,” Marriott offers rewards members the ability to “instantly collect points through liking, tweeting, posting and checking-in on social media.” Called “PlusPoints”, the rewards program encourages (especially millennial) customers to engage in the way they’re accustomed too – through social networks. It’s a similar game plan to the one picked up by Victoria’s Secret and Sephora, both of whom are connecting customers socially and offering perk points.

Posted in Benchmark Series & Contests, Young Money: Millenials In Business & Marketing

Hal Licino

The Top 5 Ways To Engage Millennials

Sep 18 2014, 03:00 AM by

Young Money: Millenials In Business & Marketing Millennials have been saddled with a lot of monikers and not all of them are exactly complimentary, unless you think that being called Lazy, Indecisive, Narcissistic, and Entitled is in any way a reflection of a positive compliment. Even though those opinions are little more than nasty stereotyping, there is no escaping the fact that Millennials are a very different generation than the one which preceded them, and given their massive economic power, they merit not only the attention but the respect of marketers everywhere. Millennials want to be approached in extremely specific ways, and an online marketer who adheres to these top five ways to engage this generation is well on the way to achieving success in a very difficult market.

Posted in Benchmark Series & Contests, Young Money: Millenials In Business & Marketing

Shireen Qudosi

The 4 Things You Didn’t Know About Millennials

Sep 17 2014, 06:00 AM by

Young Money: Millenials In Business & Marketing Marketing to millennials is in a lot of ways very different from marketing to other generational groups in the last century. For one, millennials are a varied bunch that come in all age groups – mostly because being a millennial has become about attitude just as much as it used to be about age. They’re a demographic not born out of war or social movements, but rather out of natural shifts in societal evolution. Take for example increased connectivity and transparency that comes with social media. This is one of the triggers for millennial attitudes, but because it has nothing to do with a defined moment in time or a rift in thought processes, it becomes more difficult for people to identify the rise of millennials.

Posted in Benchmark Series & Contests, Young Money: Millenials In Business & Marketing

Hal Licino

The Top 7 Factoids To Guide Your Millennial Marketing

Sep 17 2014, 03:00 AM by

Young Money: Millenials In Business & Marketing Millennials represent a nearly unparalleled market but at the same time they are also the most unusual and quirky demographic of all. In order to begin to understand their Millennial Minds, these top seven factoids should be kept foremost in mind while formulating any marketing strategy for this critically important albeit highly unorthodox generation.

Posted in Benchmark Series & Contests, Young Money: Millenials In Business & Marketing

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