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Andy Shore

Aspiration: Top Notch Investing for the Middle Class

Sep 01 2015, 03:00 AM by

Heart of Business Andrei Cherney and Aspiration understand the importance of getting an early start with financial planning and investing. With they pay what you want (or can) approach, they're targeting an under-represented corner of the market: millennials. Add to that their approach of donating a dime for every dollar earned by their company, we knew we had to have Andrei on the Heart of Business podcast to talk about Aspiration.

Posted in Benchmark Series & Contests, Heart of Business

Benchmark Team

Lessons Learned from Top Brands on How to Rock on Instagram

Aug 28 2015, 03:00 AM by

Lessons Learned from Top Brands on How to Rock on Instagram Instagram has gained a huge footing from various social media marketers thanks to its knack for connecting people. According to Forrester Research, Instagram is superior to every other social network when it comes to user engagement. Of the seven social networks reviewed, six had an engagement rate less than 0.1 %. Instagram was the only network with a user engagement rate of 4.21%.

Posted in Social Media

Shireen Qudosi

The Best Quotes on Email Marketing

Aug 26 2015, 03:00 AM by

The Best Quotes on Email Marketing There are times when you’re sitting at the computer trying to drum up the next idea for your weekly newsletter campaign. That’s about the time when it would be really great to have a couple of colleagues to use as a sounding board to bounce ideas off of. Chances are, there’s no one like that in your marketing team – but there is this post, which curates some of the best and more inspired conversations on email marketing.

Posted in Email Marketing News