Aug 31 2015, 03:00 AM by Andy Shore
Nobody likes feeling like they're being marketing to. That's why delivering relevant content to your audience is so essential. The best way to accomplish that is with targeting. We've teamed up with our friends at Insightpool to deliver a webinar focused on exactly that. It's called "Target Marketing: How To Hit Your Bullseye."
Posted in New Features & Updates, Social Media, Email Marketing News
Aug 28 2015, 03:00 AM by Benchmark Team
Instagram has gained a huge footing from various social media marketers thanks to its knack for connecting people. According to Forrester Research, Instagram is superior to every other social network when it comes to user engagement. Of the seven social networks reviewed, six had an engagement rate less than 0.1 %. Instagram was the only network with a user engagement rate of 4.21%.
Posted in Social Media
Aug 27 2015, 03:00 AM by Shireen Qudosi
So you got a great idea for your email marketing campaign from my last post
– but what about next week or the week after that? To really get an edge on your editorial calendar, it’ll help you immensely if you’re well read on the best email marketing articles. Luckily, I’ve rounded those up for you below:
Posted in Email Marketing News, Email Tips
Aug 26 2015, 03:00 AM by Shireen Qudosi
There are times when you’re sitting at the computer trying to drum up the next idea for your weekly newsletter campaign. That’s about the time when it would be really great to have a couple of colleagues to use as a sounding board to bounce ideas off of. Chances are, there’s no one like that in your marketing team – but there is this post, which curates some of the best and more inspired conversations on email marketing
Posted in Email Marketing News
Aug 25 2015, 03:00 AM by Andy Shore
Most portrait artists only have to fear an unhappy client or maybe a bad review on Yelp. Michael Bell is just glad he doesn't sleep with the fishes when his job is done. As a portrait artist his subject matter has included famous mafia types such as the Gotti family. Bell joined us to talk about his famous and infamous clients, as well as how to follow your passion for art as a career and more.
Posted in Benchmark Series & Contests, Heart of Business