Welcome to Benchmark!

Shireen Qudosi

The 4 Things You Didn’t Know About Millennials

Sep 17 2014, 06:00 AM by

Young Money: Millenials In Business & Marketing Marketing to millennials is in a lot of ways very different from marketing to other generational groups in the last century. For one, millennials are a varied bunch that come in all age groups – mostly because being a millennial has become about attitude just as much as it used to be about age. They’re a demographic not born out of war or social movements, but rather out of natural shifts in societal evolution. Take for example increased connectivity and transparency that comes with social media. This is one of the triggers for millennial attitudes, but because it has nothing to do with a defined moment in time or a rift in thought processes, it becomes more difficult for people to identify the rise of millennials.

Posted in Benchmark Series & Contests, Young Money: Millenials In Business & Marketing

Hal Licino

The Top 7 Factoids To Guide Your Millennial Marketing

Sep 17 2014, 03:00 AM by

Young Money: Millenials In Business & Marketing Millennials represent a nearly unparalleled market but at the same time they are also the most unusual and quirky demographic of all. In order to begin to understand their Millennial Minds, these top seven factoids should be kept foremost in mind while formulating any marketing strategy for this critically important albeit highly unorthodox generation.

Posted in Benchmark Series & Contests, Young Money: Millenials In Business & Marketing

Hal Licino

Yahoo Study Provides Insight Into Millennial Content Marketing

Sep 16 2014, 06:00 AM by

Young Money: Millenials In Business & Marketing Web heavyweights Yahoo, razorfish and tumblr joined forces to produce a recent study entitled Content Marketing Best Practices Among Millennials, and the statistics they discovered are worth enshrining on the mantle of every online marketer who is probing the demographic group beyond GenX. The report correlated over 60 insight studies and interviews with more than 15,000 Millennials to produce an in-depth paper which certainly sheds light on many aspects of the preferences of this important but idiosyncratic generation.

Posted in Benchmark Series & Contests, Young Money: Millenials In Business & Marketing

Shireen Qudosi

Why Millennial Marketing Needs a Mobile Strategy

Sep 16 2014, 03:00 AM by

Young Money: Millenials In Business & Marketing If you’re thinking about millennials, you should be thinking mobile. Though millennials are defined as Generation Y’ers born after 1982, the fact is that even highly ranked sites freely admit there’s no set-in-stone marker for age groups within this demographic. The one marker that does set millennials apart from any other generation is this: they’ve never really known a world without internet technology.

Posted in Benchmark Series & Contests, Young Money: Millenials In Business & Marketing

More