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Shireen Qudosi

The 80/20 Rule of Communication

Sep 29 2014, 06:00 AM by

The 80/20 Rule of Communication What do you say when people ask how they should get in touch with you? Do you have a preferred method of contact, and if so what does that say about you? The 80/20 rule of communication is based on my own experience with what works and what doesn’t, and it boils down to this: 80% of your communication should take place online, whether via email or social media. The other 20 percent can go to either phone or in person conversations.

Posted in Cool Stuff for Small Businesses

Hal Licino

Designing Responsive Emails For The iPhone 6 & 6 Plus

Sep 29 2014, 03:00 AM by

Designing Responsive Emails For The iPhone 6 & 6 Plus Even though the new iPhone 6 and 6 Plus are packed with technological innovation it’s a shame that there is a single image embedded in the minds of every iPhone lover and hater: The very first purchaser of an iPhone 6 standing outside the New York City Apple Store, where he had been camped out since the Carter Administration, proudly opening the box in front of the world’s amassed journalists and promptly having it fall to smash on the sidewalk below. Although this “duh!” moment has become a part of iPhone 6 lore this new device has more lessons for email marketers and app developers than just “be careful when you open the box” as Apple has rewritten the resolution rules … again.

Posted in Email Design & Templates, Email Tips

Hal Licino

The Top 10 Hand Gestures You Never Want To Do In An Online Event

Sep 26 2014, 03:00 AM by

The Top 10 Hand Gestures You Never Want To Do In An Online Event You’re well into your widely attended videoconference event and everything is going well until one of the presenters gesticulates in a particular manner and you see not only widened eyes and slack jaws from some of the foreign participants, but a number of them suddenly drop off entirely. What happened? It’s quite possible that your presenter made a hand motion that might be completely innocuous in the USA but is interpreted in a way that can be outright offensive in other nations. When you’re conducting an online event which is going to be engaging participants around the world you need to be clearly aware of what hand gestures can bring your event to a screeching halt. These are the top ten most critical gestures:

Posted in Event Marketing

Shireen Qudosi

4 Things You Didn’t Know About Community Managers

Sep 25 2014, 06:00 AM by

4 Things You Didn’t Know About Community Managers Community managers are the gate-keepers of your social accounts. If this sounds vague to you, you’re not the only one. In fact, the role of a community manager is the most misunderstood position in any marketing department…till now. Read on to find out 4 curated facts about community managers that might make you see them as more than just professional chatterers.

Posted in Cool Stuff for Small Businesses

Hal Licino

Statistics Are The Lifeblood Of Email Marketing

Sep 25 2014, 03:00 AM by

Statistics Are The Lifeblood Of Email Marketing Email marketing is based on statistics, and whether it is the figures contained in the all-important primary metrics such as open and click through rates or the ones which are derived through market research, every online marketer had better be very number conscious or they won’t be able to see the market forest for all of those nasty digital trees getting in the way. Rarely does a week go by without some major research company producing a study or report based on statistics derived from surveys and polls relevant to the email marketing industry, and many of these facts and figures compendiums can shed considerable light on the state of the art in emails.

Posted in Email Tips

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