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Andy Shore

Preview Text Feature

Apr 20 2015, 03:00 AM by

Preview Text Feature They say the subject line is your email campaign’s first impression. That’s true. However, with the use of a preheader you get a second chance at your first impression. The preheader is that bit of text that follows the subject line and appears in most inbox clients. Benchmark Email’s new Preview Text feature allows you a quick and easy way to manage what your subscribers will see in the preheader.

Posted in New Features & Updates

Dorothy Le

Benchmark Email Google Docs Integration

Apr 17 2015, 03:00 AM by

Benchmark Email Google Docs Integration Imagine you are in an important meeting with a very important client talking about an extremely important business proposal. You have spent weeks putting together a masterpiece of a document on how your company can benefit theirs and what amazing opportunities lie in the future. You open your laptop to pull up the document but…it never saved?! No problem, you’ll just reach for your flashdrive … oh great, you left it at home.

Posted in New Features & Updates, Benchmark Series & Contests

Shireen Qudosi

How Retail Can Benefit From Segmented Email Marketing

Apr 16 2015, 03:00 AM by

How Retail Can Benefit From Segmented Email Marketing Email marketing is most often used in journalism and marketing industries – however the most profitable industry for email marketing is retail. By far, email marketing encourages the highest rate of conversion within the retail sector. The fact is that today’s consumer landscape needs customization and exposure – two things that email marketing excels at, especially when you’re utilizing list segmentation. And the one industry that’s ripe to benefit from this equation is retail.

Posted in Cool Stuff for Small Businesses, Email Tips

Shireen Qudosi

2 Ways You Can Be Reusing Your Targeted Email Campaign Archives

Apr 15 2015, 03:00 AM by

2 Ways You Can Be Reusing Your Targeted Email Campaign Archives If we’re driven by productivity and efficiency, then what we produce during that time also needs to both productive and efficient tools that keep generating momentum. As a rule, every single marketing piece you create needs to have a longer shelf-life than just the immediate use of that marketing piece. The same holds true for email marketing campaigns.

Posted in Cool Stuff for Small Businesses

Andy Shore

One Concierge: Your Wish is Their Command

Apr 14 2015, 03:00 AM by

Heart of Business Say you want to meet the president. Or you live on the East Coast and you’re craving In N Out. Maybe you want to a last minute suite at the Super Bowl. Whether you’re looking to live the life of luxury or a business looking to gain networking access, this week’s guest, Arman Motiwalla, on the Heart of Business has the solution for you. One Concierge is a global concierge and lifestyle management company. They won’t get you a killer whale, but they might get you in the same room as your favorite celebrities or help take your business to the next level.

Posted in Benchmark Series & Contests, Heart of Business

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