May 21 2015, 03:00 AM by Andy Shore
For every company, the event piece of the marketing pie varies in size. For some, it’s a tiny sliver as if you were on an event marketing diet. For others the event marketing
section may resemble Pac Man. No matter how big or small, it’s how you’re using all off the pieces together that makes the whole pie greater than the sum of its parts. Social media can boost your event marketing efforts in many ways. Let’s take a look at some of the ways using hashtags can expand the reach and effectiveness of your next event.
Posted in Event Marketing
May 20 2015, 03:00 AM by Shireen Qudosi
Just like most TV shows, most email marketing campaigns
tend to die out in the summer over the mistaken belief that no one is paying attention. People are paying attention. However, they soon won’t be if you’re dying out in the summer as well.
Posted in Email Tips
May 19 2015, 03:00 AM by Andy Shore
Jay Wasley is an investigator on the TV show Ghost Adventures and runs his own production company as well. While it was fun to scare up some ghost talk, he was an incredible wealth of advice on how to pursue your passions in life and in business. He balances the jobs that pay the bills with the things that he's always dreamed of creating. Listen if you're a fan of the show or if you're looking for a little inspiration to follow your own road less taken.
Posted in Benchmark Series & Contests, Heart of Business
May 18 2015, 03:00 AM by Dorothy Le
If you are not incorporating behavioral targeting in your email marketing strategy, then you are not doing email marketing right. These days, we can’t just mass send the same generic cold emails to everyone in hopes that we will gain their business. The right marketer would know their customer’s needs and actions, and will customize their marketing for each customer.
Posted in New Features & Updates
May 14 2015, 03:00 AM by Shireen Qudosi
If you’re doing weekly or even monthly email or newsletter campaigns, it can be challenging to think of something new and different to say. The next time you’re stuck thinking of how to spin an email campaign, consider some of the ideas here.
Posted in Email Tips