Experian recently published research proving that an email marketing message that is shared within the social networking sphere delivers approximately five times as many forwards than a campaign email that features a single Forward To A Friend link. A surprising 2010 survey of major chain retailers in the United Kingdom showed that fully one third of all their email campaigns failed to include even a single link to social media sites, and 89% did not include links to a blog! In order to maximize the results from your social media and viral marketing strategies, and to avoid falling into the same traps as some really huge companies that should know better, here are the top ten steps to gaining social media success.