Free Responsive
HTML Email Templates
Simple, free HTML email templates for your email
marketing campaigns
Let Benchmark Email provide
you with expertly crafted HTML
email templates!
When you work hard to grow your email list, it’s important that you’re able to take advantage of it and see, first hand, email’s high return.
But if the email you send doesn’t grab attention, it’s basically dead on arrival. Luckily, stunning HTML email templates can give you the edge necessary to make your email design stand out and your subscribers click “open.”
HTML emails have a leg up on plain text emails. They’re beautifully crafted, making them great at increasing engagement and adding a little flair to your marketing strategy. And don’t worry about dedicating tons of time and money towards nailing the right email design that works for your brand. With our collection of free email templates, we take all the guesswork out of the process so you can focus on sending emails and seeing results.
But what about users with different email clients? How will your campaigns look on those various email clients, smartphones, and other platforms? With 85% of smartphone users checking their email from their phones, these are common questions to be asking. But don’t worry! Our responsive email templates mean you’ll have no problem reaching as many people as possible, no matter which email clients they’re using.
These responsive email templates are completely compatible with iPhone, Gmail, iPad, Apple Mail, Outlook, Samsung Mail, and other big email clients.
Take a break from sending plain text emails and build HTML-friendly emails that render on numerous email clients and spruce up your email design with ease.
Benchmark Email's responsive HTML email templates are fully compatible with iPhone, Gmail, iPad, Apple Mail, Outlook, Samsung Mail, and other major email clients.
Once you’ve selected the perfect email
template, take note of these tips for crafting the
best possible newsletter for your subscribers:
Take a break from sending plain text emails and build HTML-friendly emails that render on numerous email clients and spruce up your email design with ease. Our drag and drop editor helps you quickly customize responsive email templates that will look great on every mobile device. We have tons of categories and industries to choose from, like medical, real estate, education, and travel. All you have to do is look through our gallery and find a newsletter HTML email template of your choice. You don’t even need a credit card.
Other responsive email templates are designed to sell. If that’s your goal, pick a template that will let you highlight one product, or just a few, and make sure you include a compelling call to action (CTA).
Make sure your template can be customized to support your branding. You may also want to use a layout that matches your website, or at the very least gives a similar look and feel.
Your subscribers will appreciate consistency. Whether it’s a weekly or monthly newsletter, be sure to always send it on the same day of the week and at the same time of day.
Be sure to use a recognizable “From Name” when you send your newsletter. It could be your brand name or a person with whom most of your subscribers have interacted. You may also want to include that it’s your weekly newsletter or monthly newsletter at the beginning of your subject line.
Don’t forget to report on the performance of
your newsletters. These are the stats you should be monitoring:
Open Rate
This will show you who is interested in receiving your newsletters, who recognizes your “From Name” and whether your subject line was compelling enough. Keep in mind that some of your users are iPhone users, and with Apple’s iOS 15 rollout, they may adjust their privacy settings, which will make capturing their open rate no longer an option. It’s important to tap into this metric, but don’t rely on it too much.
Bounce Rate
If you don’t track your bounce rate, you run the risk of harming your deliverability. If your number is rising, you may need to perform some routine list maintenance.
Click-Through Rate
This is how you can track if your subscribers are interested in the content in your email newsletters. It also shows if the CTAs you’ve crafted are performing.
Unsubscribe Rate.
if you’re no longer providing value to your subscribers with your newsletter, they’re going to head out the proverbial door. If your unsubscribes are going up, it may be time to send a poll or survey and find out what your subscribers want from your newsletter that you aren’t delivering.
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