WordPress Email Plugin
As a marketer, you're constantly hearing about and looking into various marketing solutions. Solutions to help you increase your email subscribers, lead conversions, or make your email campaigns more compelling.
Maybe we're a little biased, but at Benchmark Email, we firmly believe that email marketing remains one of the best solutions for achieving a variety of marketing objectives. However, email marketing is only a third of the equation. You need valuable, high-quality content to fuel that email marketing and a content management system to help you build and host all that great website content.
There are numerous CMS solutions out there. However, WordPress is one of our favorites (and it's what we use at Benchmark Email). But how do you bridge the gap between your content management software and email marketing? How do you use your content to reach a wider audience and generate more leads?
Enter our WordPress Email Plugin. But, before we get into the specifics around this feature, let's dive deeper into why WordPress is a great solution for your content creation and management needs.
Why Use WordPress?
Every brand needs a content marketing strategy. And part of implementing that content marketing strategy is using a tool that manages content.
But, content marketing aside, WordPress helps you create pages for your entire website. It's simple to use, and it has built-in tools and plugins that help you optimize each page so you can get as much traffic as possible.
Here are some specific benefits for using WordPress:
Ease of Use
WordPress is known for its user-friendly interface, making it accessible even for those without technical expertise. You can create, edit, and manage website content easily, without the need for extensive coding knowledge.
Flexible and Customizable
WordPress provides a vast library of themes and plugins that allow you to customize your website's design and functionality. Themes control the appearance, layout, and styling, while plugins add specific features and extend the capabilities of your site.
WordPress was originally designed as a blogging platform, and it excels at managing content. It offers a built-in editor that simplifies content creation, formatting, and publishing. You can organize your content using categories, tags, and custom taxonomies, making it easier for visitors to navigate your site.
WordPress is well-regarded for its search engine optimization (SEO) capabilities. It offers various plugins and settings that help optimize your website for search engines. You can easily customize meta tags, generate search-friendly URLs, and integrate with SEO tools to improve your site's visibility in search engine rankings.
Extensive Plugin Ecosystem
The WordPress plugin directory offers thousands of free and premium plugins that enable you to add almost any functionality to your website. Whether you need contact forms, e-commerce capabilities, analytics integration, or social media sharing, there's likely a plugin available to meet your needs.
WordPress is highly scalable, making it suitable for websites of all sizes. Whether you're running a personal blog, a small business website, or a large e-commerce store, WordPress can handle the growth and traffic demands. With proper hosting and optimization, you can scale your site as your needs evolve.
Community and Support
WordPress has a large and active community of developers, designers, and users who contribute to its ongoing development and provide support. You can access a wealth of documentation, forums, tutorials, and user groups, making it easier to find answers to your questions or troubleshoot issues.
Mobile-Friendly and Responsive
With the increasing usage of mobile devices, having a mobile-friendly website is crucial. WordPress offers responsive themes that automatically adjust the layout and design to provide a seamless experience across various screen sizes, enhancing user engagement and accessibility.
WordPress takes security seriously and regularly releases updates to address vulnerabilities. Additionally, there are security plugins available that add an extra layer of protection, such as malware scanning, firewall configuration, and login protection, helping to safeguard your website from threats.
Integration and Compatibility
WordPress integrates well with other popular tools and services. You can easily connect your site with social media platforms, email marketing services, payment gateways, and more. It also supports embedding multimedia content from various sources, allowing you to enrich your website with videos, images, and audio.
Why Choose the Benchmark Email WordPress Integration?
By using your educational and informative blog content in your email campaigns, you can turn a mundane experience with your brand into one that is filled with helpful resources and engaging nurture. Sharing really is caring.
That’s why our WordPress plugin is so great! By connecting your Benchmark Email account to your WordPress content management system, you’re able to bring your blog content and email marketing together seamlessly and find even better ways to nurture and grow your audience. You can take advantage of all that website traffic by turning visitors into customers.
Here are some ways our free WordPress plugin offers Benchmark users tons of value:
Customizable Signup Forms
You’ve spent a lot of time building up your company blog and website. Don’t let all that hard work and earned traffic go to waste! With our WordPress Email Plugin, you can convert your site visitors into leads by adding customizable email signup forms to any WordPress page. It's list building at its finest.
Your email marketing has to be personalized if it's going to result in lead conversion. Therefore, gathering the right details about your subscribers is crucial. The more you know about them, the better you’ll be able to understand their needs. Our signup forms provide you with plenty of custom fields (27 to be exact), so you can request names, emails, and any other bits of information that will help you get to know them better.
Seamless Connection Between Your Blog and Email List
With the Benchmark Email Lite plugin, you can add forms to your blog posts and sync them up to any of your email lists. This keeps your segmented lists organized and ensures you’re taking advantage of every opportunity to convert visitors into leads.
Don’t worry; once you integrate your Benchmark Email account with WordPress, your Benchmark contact list is automatically available. And for those with larger teams, our plugin allows you to control up to five separate Benchmark Email accounts!
Simplified Content Sharing
Effectively distributing your published content is a process. After researching, writing, editing, and finally hitting publish, it's crucial that as many people see it as possible. This typically involves making the rounds on social media, then examining where it might fit within drip campaigns and other email and sales outreach.
But, instead of moving between apps and jumping between browsers, you can create email campaigns right from your WordPress account. And if you like to double-check before hitting send (who doesn’t?), you can send a test email to yourself from within the dashboard. Capitalize on your newly published blog content by immediately sending it to subscribers who will benefit from it most. Or, schedule your blog email to be sent at a later time and day if that’s what you prefer.
Email engagement reports will display in your WordPress dashboard as soon as you send an email, so you can easily see how well your emails are performing without switching platforms. Plus, you can assess exactly where your emails are being opened by viewing our Opens by Geolocation data, as well as see which links in your emails are getting the most clicks.
Gain access to everything from bounces, open rates, unsubscribes, and forwards, including a visual pie chart that provides an at-a-glance performance breakdown of these email metrics.
You'd think that a WordPress plugin with such detailed features would be expensive. However, that's not the case with this particular marketing plugin. It's completely free for all Benchmark Email users.